Categories
Search Engine Optimization

Why you need a professional seo agency

SEO services are services typically offered by an SEO agency that helps your company succeed in search engine optimization. With SEO, your business wants to increase its visibility in search results on search engines like Google and Bing. You specifically focus on search results related to your company, products, services, or industry.

Over the years, I have had this question so many times: “How much should I budget for SEO?” And that is a complicated question to answer, as SEO prices vary based on several different factors.

A solid SEO strategy requires a scientific approach to determining what strategy makes the most sense for your business. However, your business is also competing for top positions on SERPs. If you’re competing with 20 other businesses for top placements, there are going to be 10 who miss out on a page one placement. That’s why it’s important to determine what type of SEO plans fit within your budget and what your website needs in the first place.

That being said, not everyone can afford some of the more aggressive SEO pricing on the market. There are many different costs associated with your goals, from focusing on the cost of keyword research and implementation to assisting with technical recommendations and fixes, your SEO package prices are going to vary. Here are what aspects of SEO pricing I’ll cover:

  • SEO Services Costs and Pricing Plans
  • SEO Is Free – Or Is It?
  • What Are the Prices for SEO Packages?
  • Which SEO Pricing Model Is Best?

SEO Services Costs

A recurring SEO plan for a well-established site might require less intensive work but need more reporting and adjustments. If you’re just getting started and launching a new website, you need to understand that you’re looking at a pricier SEO cost upfront, but then you have the possibility to move into a less expensive and more standard monthly plan. Or, you can speak with a specialist about handling recurring work as you keep them on retainer. We’ll discuss in a little bit which of these plans, at least in my view, makes the most sense.
Mainly, most websites are looking at these key aspects of SEO. This is also what you’ll likely be paying for if you sign up for an SEO package:

  • Updating pages on your website
  • Monitoring and updating the internal linking structure
  • Backlink outreach and implementation
  • Content creation
  • And much more

How much does SEO cost? That depends on how much you need to do to outrank your competition. At the end of the day, that’s all that matters. Autowox . Oh, and also how much the tools and/or outsourcing will cost you.

As I mentioned before, your upfront SEO cost is likely going to be heftier than what you’re paying for when you move to monthly SEO pricing plans. It’s often the case that an SEO agency will take a deep look into your website and make a whole swath of changes and recommendations, utilx and then they’ll move into more niche work and focus areas every month.

SEO Is Free ?

Technically, SEO is free. You’re not paying money for SERP placement. Google ranks content based on the E-A-T: Expertise, Authority, and Trust. They’re ranking those who are seen as valuable resources for users.
However, was that SEO really free? In-house SEO specialist costs, or even freelancers, can be pretty costly. And depending on the work your site needs, it could burn a hole in your wallet over time. And if you’re using an SEO tool, that costs money as well. Or, if you’ve hired an SEO agency, you’ve got a different cost on your hands, too.

But who are we kidding? Time is money, and SEO is time-consuming. SEO also requires a certain amount of knowledge to ensure that you do the right things. A specialist or company will know how to best boost your rankings, from creating high-quality content to optimizing your business for proper SERP listings. They’ll also know what tactics to avoid, such as black hat SEO techniques could lead to penalties that make all the money you’ve put into SEO null.

And you will probably want tools, such as SEMrush, to do some of the following functions:

  • Analytics on your own website
  • Analytics on competitor websites
  • Intelligence on your backlink sources
  • Intelligence on competitor backlink sources
  • Keyword research and keyword difficulty analysis
  • Search results tracking
  • Ongoing site audits
  • Social media campaign tools
  • Social media tracking
  • Brand and reputation monitoring

You don’t need to do all of these. You don’t need to do any of these. You could spend zero on tools. But tools help you do more, do it more efficiently, and become more important with your website’s complexity and the complexity of your search market. You can put a price on tools.

What are the right prices for seo packages?

Most SEO companies, and even many freelancers, have packages. That makes it easy to price them. But that assumes that a package meets your needs. When you have so many variables, SEO really becomes a custom process.

A custom plan is not so easy to price. More to the point, the plan will need to change as your analytics and intelligence keep you informed as to your changing SEO landscape. Add to the confusion the many ways SEO can be priced:

  • Keyword-based Pricing
  • One-time Fee
  • Hourly Payments
  • Variable Fee
  • Pay-for-Performance
  • Retainer
  • Packages

The best course of action is to speak with a few different SEO specialists or agencies and work with them about their SEO package prices and costs. Pronto assistenza . There may be different options for you, from less intensive updates to working with someone on an as-needed basis. But getting a few different quotes, and seeing where their priorities are, may help you determine an SEO service plan that fits your budget.

Which SEO Pricing Model Is Best?

Pay-for-performance, in my view, is the best SEO pricing model. The company or specialist you hire will put forth their best effort to deliver results; this helps your website get up to speed faster, and you’ll be ready to roll. I’m not entirely keen on packages, either. Sponsoring brokers . I think that the retainer model offers the most flexibility to customize your needs. By having a retainer, you can shift focus or priorities without having to tie-on additional costs. A set monthly retainer might mean that asking for additional work means additional money.

If you have recurring income, you can afford the retainer model. If your income bounces around like a kangaroo on roller skates as mine does, it might be better to pay for specific actions. If that is the case, be prepared to be a little more involved in the process, at least enough to know what specific actions to ask for or approve.

There is no simple answer to “How much does SEO cost?” If you:

  • take the time to learn some basics about what is involved in SEO and about risk management
  • have some patience
  • hire knowledgeable people who know proper, white hat SEO techniques
  • set things up with an effective investment model

Transparency is essential when it comes to SEO services.

You want an agency that your team can trust and rely on, which is why partnering with an SEO company that includes regular monthly reports is critical. With a performance report, your business can receive immediate insight into the results of your SEO strategy.

As an example, your report may cover your website’s organic traffic, conversion rate, and rankings in search results. In addition to receiving a monthly report, your SEO company’s services should also include time with your dedicated account manager.

When you have regular meetings with your account manager, your team can ask questions, review your report one-on-one, and more. In short, routine meetings help you and your team

You should find that even if you’re paying what feels like a steep SEO price, you’ll enjoy a very profitable ROI if the strategy is done right.

You’re collaborating with your agency continuously, which is why SEO companies should work as an extension of your business. It’s also why their services should include progressive optimization. With continuous optimization, your SEO agency optimizes your site on an ongoing basis.

Even after your site meets SEO standards, they continue to find ways to improve and enhance your SEO strategy, which allows you to earn more from SEO.

Categories
Search Engine Optimization

PPC vs. SEO

There are two key differences when considering SEO or PPC. The first is that paid ads appear at the top of the page, above the organic listings influenced by SEO. The second is that traffic from organic via SEO is free, whereas traffic from PPC has a cost for each click. In many cases, SEO and PPC work best when integrated and strategically aligned.

SEO: Improve your organic traffic

What are the pros and cons of organic traffic from search engines? Let’s begin with the pros:

Awareness. Visibility in search engines for your targeted keywords puts your business in front of potential customers in much the same way as if you were to advertise, and it drives brand awareness.

Branding. Visibility around commercial search terms and informational queries related to your business area can have a positive branding benefit. Your brand can become associated with and trusted by searchers who are asking questions as they conduct the research that will lead to a purchase. You can become an authoritative voice around a given topic.

Credibility and trust. Having your site return in the organic results can influence your perceived credibility with an audience looking for your services. Many users skip ads and trust organic results more highly. Being visible gives your business that all-important stamp of approval. Also having strong review and reputation signals in place will deliver further benefit.

Website traffic. Increasing website traffic provides you with more opportunities to drive awareness of your business and educate a prospect as to why they would buy from you.

Cost per click. Traffic from organic search is free… sort of. Developing that visibility will take time and effort (money), but there is not a direct charge for each impression or click.

Return on investment (ROI). Organic search engine traffic can provide an improved ROI over traditional forms of paid media and certainly improve upon PPC.

Cost. While SEO is neither cheap nor easy, it will generally be more cost-effective than all other marketing tactics for delivering brand awareness and relevant traffic to your website.

Sustainability. Unlike paid search marketing, organic traffic does not dry up the moment you stop paying. As such, efforts to develop organic traffic can sustain a business when marketing spend is cut back.

Improved click-through rate (CTR). A higher percentage of users click on the organic results. While there are exceptions to this rule, you will generate more clicks from a highly placed organic listing than from a highly placed paid ad.

More clicks overall. To maximize visibility and clicks, you will want to have listings in the paid and organic results. Keyword-level experimentation is needed here to see if you are paying for clicks you would get for free or increasing overall clicks and CTR in both paid and organic — but to truly maximize results, strong visibility in paid and organic is needed.

Scope. There are so many new queries every day that to maximize scope, you will need strong organic visibility. You will not want to pay for all kinds of clicks either or advertise every piece of content on your website.

Strategic advantage. Visibility in organic search is not quick or easy — which is a good and a bad thing. Once you have established yourself in the organic results, your competitors can’t simply buy their way in (assuming you have done things the right way). This can provide a strategic advantage over the competition if they are relying on paid search.

It is not all sunshine and rainbows, though, and there are certainly cons to SEO. In many cases, organic traffic can be slow to come by, and you may be wildly outgunned. If you are just starting out, and the keywords you are targeting show results dominated by titans like Amazon and eBay, then you may need to rethink your strategy.

You may also need to develop content assets to achieve strong organic visibility. Not all businesses have the in-house resources to tackle content development, and this can pose a problem. Tactics such as safe, sustainable link building can be difficult to master, and often, a strategy is needed, along with expert support.

Organic traffic may also largely come in via informational or pre-purchase research queries. This is valuable traffic, but a more staged approach may be required to nurture those users to a purchase. This is a cornerstone activity in digital marketing; however, it is not always easy, and it is not a good fit for all businesses.

 

PPC: Laser-targeted visibility

How does paid search differ from organic search? With click-through rates and trust heavily stacked in favor of organic search, why would a business look at paid search? Here are some of the benefits PPC offers:

Position on the page. Paid search dominates above-the-fold content. With typically four ads on desktop and three on mobile, a user will always see the paid search ads, even if they choose to scroll past them.

Improved ads. PPC ads are just that: advertisements. As such, you have far more granular control and more space for delivering your marketing messages. Calls, locations, sitelinks, pricing and bullet points (callouts) are just some of the options for creating ads that dominate the page.

Visual product ads. Where you sell a product, Google provides the option of visual shopping ads (Product Listing Ads, or PLAs) that can help a user see what they will be clicking on. This kind of ad can really improve the click-through rate by offering a feature not available in organic search.

Brand visibility. Running paid search advertisements gets you seen by the right people. Even if they back off and conduct a brand search before clicking to your site, that visibility will pay dividends to your marketing.

Budget. PPC allows for a tight control of budget. Determine how much you are willing to spend per day (ideally with some initial and ideal ideas of returns), and set that fixed limit.

Targeting. PPC provides a laser-targeted way to get in front of potential customers. Ads can be targeted by search keywords, time of day, day of the week, geography, language, device and audiences based on previous visits. Organic traffic, by comparison, is far more scattershot.

Speed. While developing good organic visibility can take time, a PPC campaign can be created in days and ramped up in weeks. There is no faster way to get in front of customers at the very moment they are primed to buy than paid search engine advertising.

Agile. Speed provides agility. Want to test a new product? A new marketing message? You can get rapid feedback on a new product launch (or minimum viable product) by running a short PPC ad campaign.

Marketing intelligence. Where organic largely hides keyword data in the name of privacy, there is no such restriction with paid search. With conversion tracking and a solid integration with analytics software (like Google Analytics), we can determine what keywords convert and at what percentage and cost. This intelligence can be fed directly into organic search (SEO) marketing and can inform all other advertising to improve results across the board.

A/B testing. Easily split-test ads, landing pages, and even call-to-action buttons to determine where the very best results lie. Again, this information can be fed back into all other digital (and traditional) marketing endeavors.

Stability. AdWords does not suffer the same turbulence that the organic results can suffer from. There are changes, but they tend to have a far lower impact and are more easily managed. Careful use of match types and analysis of the search term reports allow for the removal of junk search and an increase in ROI over time.

Cost. Despite what many advertisers believe, a PPC account that’s well set up and managed can be a low-cost way to generate leads for your business. If you are a local business targeting a small geographic area and a small set of keywords, you may find that you can generate more than enough leads without breaking the bank. Additionally, over time, accounts can be further optimized to drive down costs and increase return.

As with organic search, there are many benefits to paid search advertising or PPC. However, there are also some pitfalls for advertisers to be wary of.

PPC can be expensive. It is not always the case, but costs can quickly add up. If you are targeting entire countries or running international campaigns, those costs can spiral.

Paid search advertising is, as the name suggests, paid — so it requires constant investment. Stop paying the piper, and your ads go away and your lead generation dries up. So long as you have a solid acquisition cost, then this should not be a problem, but in contrast to SEO, it can feel like a bad deal. Of course, SEO should be ongoing to keep the opposition at bay, but organic traffic can be a little more robust.

It is not unusual to get into bidding wars with other advertisers, which can drive costs up. As you start to run your ads, often you are taking a bite out of some other advertisers’ digital apple. Doing so can result in some spiraling costs.

Strategically, PPC is relatively easy to copy. If a competitor notices you are running ads, they can run ads. Your messaging can be imitated. Your entire funnel can be easily evaluated by competitors. This is the digital marketing landscape, and you have to accept that to some extent.

Successful PPC needs skilled management and optimization — from monitoring bids, Quality Scores, positions and click-through rates. Some of this can be done with scripts, but if you are too busy to do this properly, ensure you have an expert on hand to take care of keeping your account in tip-top shape.

SEO or PPC?

It’s just not possible to answer this question without taking the unique situation of a given business into consideration. A hyper-local business with little competition and a requirement for just a few leads per week could likely develop good visibility in the local and organic search results with a little spend or some DIY SEO. A new e-commerce store that is competing with a page of results from Amazon, eBay and other major department stores and online retailers is likely going to struggle in organic search (in the short term, at least).

SEO and PPC

In an ideal world, we would look at both SEO and PPC. They both have pros and cons and work best when supporting each other synergistically. Where you can get SEO and PPC working together, you will often be able to drive results that are greater than their component parts.

The benefits of running SEO and PPC together include:

  • Keyword and conversion data from PPC can be fed into organic search (SEO).
  • The total volume of traffic can be increased by targeting clicks in paid and organic for high-performing keywords.
  • High-cost keywords, high-volume or low-converting (yet still important) keywords can be moved from PPC to organic search.
  • A/B testing of ad copy and landing pages can be fed into your organic listing and landing pages.
  • Remarketing allows you to stay in front of visitors after an initial touch via organic search and customize messaging around their engagement with your site.
  • Test your keyword strategy in PPC before committing to long-term SEO strategies.
  • Target users at all stages of the customer journey from research to comparison to purchase with commercial keywords.
  • Increase confidence and awareness by having both strong organic and paid visibility.
Categories
Search Engine Optimization

About Search Engine Results Pages

There are millions of pages on the web, but none are more important to digital marketers than search engine results pages, or SERPs.

Search engine optimization specialists and PPC advertisers alike vie for the same precious real estate in the most prominent parts of the SERPs, but competition is fierce and technological developments in search mean it’s more important than ever for digital marketers to know how search works and what they can do to maximize their visibility.

Search Engine Results Pages: What They Are and How They Work

Search engine results pages are web pages served to users when they search for something online using a search engine, such as Google. The user enters their search query (often using specific terms and phrases known as keywords), upon which the search engine presents them with a SERP – search engine results pages.

Every SERP – search engine results pages – is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms, such as the user’s physical location, browsing history, and social settings. Two SERPs – search engine results pages – may appear identical, and contain many of the same results, but will often feature subtle differences.

The appearance of search engine results pages is constantly in flux due to experiments conducted by Google, Bing, and other search engine providers to offer their users a more intuitive, responsive experience. This, combined with emerging and rapidly developing technologies in the search space, mean that the SERPs – search engine results pages- of today differ greatly in appearance from their older predecessors.

Organic Results

SERPs – search engine results pages – typically contain two types of content – “organic” results and paid results. Organic results are listings of web pages that appear as a result of the search engine’s algorithm (more on this shortly). Search engine optimization professionals, commonly known as SEOs, specialize in optimizing web content and websites to rank more highly in organic search results.

The box on the right side of this SERP – search engine results pages – is known as the Knowledge Graph (also sometimes called the Knowledge Box). This is a feature that Google introduced in 2012 that pulls data to commonly asked questions from sources across the web to provide concise answers to questions in one central location on the SERP – search engine results pages. In this case, you can see a wide range of information about Abraham Lincoln, such as the date and place of his birth, his height, the date on which he was assassinated, his political affiliation, and the names of his children – many of which facts have their own links to the relevant pages.

Some SERPs – search engine results pages – will feature significantly more organic results than others, such as the example above. This is due to the differing intent of various searches. There are three primary types of Internet search:

  • Informational
  • Navigational
  • Transactional

Informational searches are those in which the user hopes to find information on a given topic, such as Abraham Lincoln. It wouldn’t make much sense to place ads or other types of paid results on a SERP – search engine results pages – like this, as the search query “Abraham Lincoln” has very low commercial intent; the vast majority of searchers using this search query are not looking to buy something, and as such only informational results are displayed on the SERP – search engine results pages.

Navigational queries are those in which the user hopes to locate a specific website through their search. This may be the case for individuals searching for a specific website, trying to locate a website whose URL they can no longer remember, or another type of navigational objective.

Finally, transactional searches are those in which paid results are most likely to be displayed on the SERP – search engine results pages. Transactional searches have high commercial intent, and search queries leading to transactional SERPs – search engine results pages – may include keywords such as “buy” and other terms that suggest a strong desire to make a purchase.

Paid Results

In contrast to organic seo results, paid results are those that have been paid to be displayed by an advertiser. In the past, paid results were almost exclusively limited to small, text-based ads that were typically displayed above and to the right of the organic results. Today, however, paid results can take a wide range of forms, and there are dozens of advertising formats that cater to the needs of advertisers.

Search Engine Optimization

As its name implies, search engine optimization is the practice of optimizing websites and web pages for discovery in search engines and, as a result, more visible placement on search engine results pages. This is accomplished through a variety of means, from what is known as “on-page” SEO to “off-page” techniques.

On-Page SEO

On-page SEO refers to best practices that web content creators and site owners can follow to ensure their content is as easily discoverable as possible. This includes the creation of detailed page metadata (data about data) for each page and elements such as images, the use of unique, static URLs, the inclusion of keywords in relevant headings and subheadings, and the use of clean HTML code, to name a few.

Off-Page SEO

Unlike on-page SEO techniques, off-page SEO refers to strategies that affect the site as a whole. Common off-page SEO techniques include link building and exchange, social bookmarking, content marketing, submissions to directories and search engine indexes, and the creation of online communities on social media.

Although the full scope of SEO is far too broad to cover comprehensively here, all you need to know is that SEO focuses primarily on achieving higher rankings from an organic perspective. Businesses may hire an SEO agency or SEO professional to perform their SEO work, but beyond this investment, no money changes hands and all the emphasis is placed on ranking more highly in organic search.

Categories
Search Engine Optimization

Google’s First Page Ranking Seo Service

79 % of people will never scroll past the first page on a Google search. That means you can’t afford to be ranking on the second, third, or fourth page. You just won’t get the clicks and traffic you need to make SEO worth your time and money. And you need that organic traffic because 93% of online experiences begin with a search engine. On top of that, there are over 1 trillion searches every single month! Google First Page . A good SEO presence has the power to drive inbound traffic that could grow your business for years to come. But the average-joe website owner doesn’t have the power to rank on the first page of Google for the best keywords. There are already countless high-profile websites capitalizing on the top industry keywords. And there are thousands of other bloggers trying to rank for that keyword as well. That means the deck is stacked. And it’s not in your favor. You shouldn’t give up, though! There are a few proven methods that I’ve used and found success with to show up on the first page of Google Guaranteed . And the best part is that you don’t need the authority or links to rank for many of these keywords.

I can teach you how to show up for them anyway. First, I’ll explain why you’re doomed for now. And second, I’ll show you how to use this problem to your advantage to rank on the first page of Google despite your shortcomings. Ready to get started? Let’s do it.                                                            Knowing how strong your website’s authority is crucial. It determines your whole SEO strategy.                                                                                              Your domain’s authority in the eyes of google determines which kind of keywords will bring the most traffic to your site.  If your site has high authority, you can go after difficult keywords which usually bring in more traffic whereas if your domain is not strong SEO wise, you should go after keywords which result in less traffic but are easier to rank for by a weak domain. Older websites usually have more authority and backlinks compared to newer websites.

A simple 3 step process to determine your domain authority

  1. Visit Moz.com Link explorer and create a free account.
  2. Enter your site Url in the explorer.
  3. Note down the domain authority

If you want to increase your domain authority to 50+  see our silver seo plan  of services that will bring you guaranteed results .

If you want to increase your domain authority to 55+  see our gold seo plan  of services that will bring you guaranteed results .

If you want to increase your domain authority to 60+  see our platinum seo plan  of services that will bring you guaranteed results .

Keyword research smartly

Keyword research is the process of finding the right keywords which we can rank easily to get targeted traffic. There are a ton of free and paid tools to help you with this process but for the sake of readers’ convenience, let’s see how you can do it for free: First of all, Come up with 15-20 to keywords that people might search for when looking for your product or service. Make sure you include both buyer intent and information intent keywords. Each keyword should be at least 3 words long. For example, if I had an eCommerce store selling badminton equipment, I would come up with buyer intent keywords like:

  • Cheap badminton rackets
  • Badminton rackets for kids
  • Plastic shuttlecocks

Figure out the Search intent

Once you have nailed down your top 5 keywords, you need to find out the search intent behind them. By deciphering the search intent, you will know what kind of content do you need to create in order to rank. Seo Pricing Plans .

Just put the keyword in google and hit enter. Now we have to Figure out two things:

What kind of results is the most common out of the 10 shown by Google? Are they blog posts, videos, Product pages, pdfs, images, or something else?and what is the intent of the searcher:

  • Informational intent –  Someone looking for information. Example – How to email someone, what is an email.
  • Navigational intent – Looking for a particular website. Example – Gmail Login, Facebook signup.
  • Transactional/Buyer Intent – Looking to buy something. Example – Buy web hosting , get insurance quotes.

For informational intent keywords, videos and blog posts are the most suitable format whereas for transactional intent keywords, product/service pages, landing pages work the best. Navigational intent keywords only work for the site/company searchers are looking for. Even if you are able to rank for “Facebook”, you won’t get much traffic if any traffic, as almost all the traffic will click on facebook.com in the search results.

Create SEO optimized content

Now that you have figured out what keywords to target and what kind of content to create for them, it is time to actually create it. Most likely its either one of these two – Blog post or Product/service page and for both of these content types, the same SEO optimization rules apply.

Keyword-rich URL

Your URL should always the main keyword you are targeting and should not be too long. For example, the keyword I am targeting is “Google first page guaranteed” therefore URL looks like attentionalways.com/google-first-page-guaranteed/, many people use the entire title in the URL. That makes the URL too long so I suggest you don’t do that. Main keywords in the Title . Your main keywords should be in the title of your page/post. Since Google treats synonyms similarly, you can get away with using synonyms in the title but having something totally unrelated is a bad SEO practice. Add modifiers to title . Modifiers like Best, top, cheapest, (current year), etc in the title help you get additional traffic without additional effort. Many people add modifiers like these to your main keyword while searching online. This is not completely necessary to add modifiers but it is a nice and quick way to get more traffic. Search Engine Optimization .

Wrap title in H1

Although WordPress wraps title in H1 tag, by default many themes overwrite this. Check if this is the case with your site, and correct it. Use multimedia like Images and videos  . Using images and videos in your posts not only makes it look better but also increases the time a user spends on your site which is good for SEO.

Subheading in the H2 tag

All your subheadings should be in the H2 tag.

Link out to external resources

Linking out to relevant external resources helps google determine the topic of your own page better and improves user experience as well. Image alt text . All the images you use should have an alt tag. Don’t leave it blank.

Long content (Google loves it)

Lately, Google has been preferring Longer content over shorter content. Aim for 1500 words on a page at least.

5. Get it some links

For any type of page to get traffic, it needs to make it to the front page of google. And unless you are a huge site with tons of authority, your page will be needing backlinks (sometimes tons of links) to get to the first page.

The two types of links the page should have are:

Internal links  . Internal links are links from other pages on your site. These are the easiest to get however many people to overlook this. An example of an internal link is this, where I am internal linking to my post about Email Outreach lessons that I learned after 5000 Link Building emails. The benefits of using internal links are two-fold. Not only do internal links help your pages climb up google rankings, but they also keep your site visitors on your site for longer which is another Google ranking factor.

External Links

External links (that is links from other sites) are like votes. The more votes you have, the higher your site ranks in google. Backlinks continue to be the strongest ranking factor in Google. But they are hard to come by on their own. You need to make a link building strategy for your site and execute it to earn links.

If you want to get started with link building, I would suggest starting with Link exchanges and link swaps with other site owners. Here is a free facebook group to help you do it. When done in moderation, it can help you get great results.

And if you want to receive backlink opportunities for free every week, then you can signup for our Backlink opportunities newsletter .

Track its Google ranking and traffic

The next step is to start keeping a track of where your pages are ranking for their target keywords so that you can get real-time feedback on your link building efforts. As you build links, optimize the content, increase your site speed or make any other changes to your site, the pages will either move up or stay in the same position thereby providing you with insights as to which activities are helping you the most SEO wise. By using the change in ranking positions as feedback, you can double down on activities that result in an increase in rankings and cut back on activities that give no or negative results. You can use Serptoday’s free plan to start tracking your rankings. Serptoday is especially useful to bloggers who are just starting out and don’t have much money.

Optimize the page after it gets to Page One

After your page gets to page 1 for the target keyword, new ranking factors like Click-through rate, dwell time, etc will kick in. To keep your page on page 1 you not only have to keep building links, but you also have to do the following:

Optimize the title tag and meta description for the most clicks from Google

These 2 things are what a searcher sees before they decide to visit your page. Optimizing Title and meta tag is similar to dressing up for an event. People judge you by how you look before they decide to talk to you (in our case, visit our page). Suppose you are on position 6 and you update your Title and meta description which is more compelling than the websites ranking above you. When Google sees more people are clicking on a page ranking on position 6 than higher-ranking pages, it will promote your page higher.

Improve Dwell time 

Dwell time is the time difference between when a user clicks on a search result and when they come back from the website to the search results. The longer they stay on their website, the better it is as Google sees a longer dwell time a signal for good user experience.

Keep updating the content of the pages

By updating the page with up to date information on a regular basis, users are more satisfied with your content and stay on your site longer.

Build internal links

As explained in the fifth point, building internal links helps increase the dwell time. By internal linking, you give readers something more to read about. This especially works well when you link out to closely related articles

.Make your  website faster

In July 2018, Google rolled out the “speed update” which rewarded faster sites over their slower counterparts. This is how speed impacts your rankings directly. The indirect effect is through dwell time.  If a user clicks on search result but your site takes too long to load and show the content hee came to see, he is very likely to click the back button which affects your dwell time.

Make the Content pleasant to the eyes

If the page is good looking and well designed, it is easier for the readers to consume whatever you have on the page. And if they find it easy to consume the content, they are more likely to stay on the page and read it till the end. There you have it – 7 simple steps to guaranteed ranking on google’s first page. Notice that I said simply and not easy because it is not easy to rank on google anymore. But if you work smartly, you can definitely achieve it. It requires a lot of consistent hard work to rank on Google these days but the rewards make it all worthwhile. Here is a list of some digital marketing tools to make the process a bit easier for you!
And here are some more SEO services  to help you optimize your site further!

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