Categories
Search Engine Optimization

How to increase your revenue from search engines

If your goal is driving organic traffic to your business website — and who isn’t thinking about that today? — you have to implement good SEO practices. The better your SEO, the higher your site will rank on the search engine results page (SERP). And the closer you get to the top of page one, the more people will find your product, service, or blog.
Before I provide you with tips and tricks for improving SEO on your WordPress site, let’s start with a quick SEO overview.

Whether you’re looking to increase sales numbers, improve the quality of leads, or drive revenue numbers to the next level, you can use search engine optimization (SEO) and our SEO agency to achieve your goals.

Google uses a complex algorithm sequence to assess site content, page elements, tags, and site availability — among dozens of other elements — to decide which websites are most relevant to a searcher’s query. If you want people to find you, you have to make sure that the Googlebot crawling the web not only finds your site but likes what it see. When Google can’t find your WordPress business site, you won’t be indexed and will have zero chance of ending up on the first page. In this case, the only way for people to find your website is if they know the URL or business name.
Fortunately, WordPress comes with built-in functionality to satisfy those bots. The platform’s features literally guide the search engine through individual posts, pages, and categories, making it simple to collect information about your enterprise — and increase your SERPs. Key SEO tools help you give organic searchers and Google what they’re looking for.

With a reputable seo agency , your business can access the best SEO services like:

  • National SEO services
  • Local SEO services
  • Ecommerce SEO services
  • Enterprise SEO services
  • SEO audit services

You can also access supporting services with our SEO marketing firm to supercharge our SEO strategy. A few examples include:

  • Web design services
  • Core Web Vitals optimization services
  • Content marketing services
  • Conversion rate optimization services

Tips, Tricks, and Tools to Boost Your Ranking

See what Google sees with the feature-rich plugin Yoast. It provides instant analytic feedback on your content so you’ll quickly discover if keyword placement follows best practices, images are properly tagged, and your posts have a favorable readability rating. It also gives you a preview to see how you’ll show up in the SERPs and whether your focus keyword appears in the title, content, and meta description.
Optimize all your images with alt tags (you’ll see this field when you upload the image file). High-quality images on your business website not only enhance customer experience, but Google considers images when indexing. Since computers only read words, make sure Google can find your photos by using keyword-rich titles. You will rank higher if you name your image “womens-purple-sandel” than if you use standard file names like “IMG0002309.”
Avoid duplicate content. Check your site to make sure that every URL has unique content because you’ll be penalized if the same content is used more than once. For example, don’t use the same product description on the pages for “women’s shoes,” “women’s blue shoes,” or “women’s footwear.”
Use WordPress categories strategically. Like tags, categories help you organize related posts. They also provide clues for readers about article content and make it easy for site visitors to find relevant posts on similar topics. Tags are totally optional (although we don’t recommend you opt out), but categories are required in WordPress. Learn more about the difference between categories and tags on this WordPress page. In keeping with the shoe theme, categories might be “footwear” and “women’s shoes” and tags would be “blue” and “slip-on.”
Create effective permalinks. Research confirms that while numbers in a post title entice readers to click through to read an article, they don’t factor into the ranking algorithm for your business website. So keep your slugs short — preferably five words or less. If you’re posting content titled “10 Trending Shoe Styles for Summer,” shorten your permalink to “trending-shoe-styles-for-summer.” Remember to use hyphens and not underscore markings since Google considers an underscore as an extension of the word and this can confuse the bots and reduce pagerank.
Exploit relationships (but only in this context!). It’s important to build a beautiful, functional website, but you also have to manage your online relationships to stay ahead of the competition. Linking gives you that advantage. WordPress gives you out-of-the-box functionality, such as blogrolls and pingbacks, to help you establish connections. Pingbacks notify the author of an article or press release of theirs that you’ve linked to on your site. Trackbacks signal an author that you’ve mentioned her work, even if you didn’t include a direct link. It’s important to monitor theses mentions and links so you know which external content is influencing your rank. Google considers these relationships when considering how “popular” your business is on the web with searchers, industry associates, and competitors.
Choose your web hosting partner wisely. If your business website is down, Google can’t find you, and if it can’t find you, it can’t index your pages. Investing in a reliable hosting service is a critical part of encouraging organic search traffic. ExxtraHost offers hosting plans optimized for WordPress users.
Create a sitemap in XML. Make it easy for Bing, Google, Yahoo, and other search engines to crawl your business pages with a sitemap generator. Just drop your complete URL into the text box, select the best-fit answer to three questions, and wait while the generator creates your optimized sitemap.
Write effective titles and meta tags. If writing effective titles and meta tags is difficult for you, you’ll love the Platinum SEO Pack plugin, which helps you optimize pages and post content for SEO. And it automatically generates meta tags to ensure that your content gets indexed by the search engines.
Stop keyword stuffing. Rising to the top of the organic search result pages won’t happen if your keywords don’t fit naturally within the context of your website content. Resist the urge to include phone numbers, geographic information, and awkward keyword strings that don’t add value to your posts. There are many keyword generation tools out there that work well with marketing online. You can also generate highly relevant keywords from your own data, and the article walks you through that process as well .

With our full-service solutions, your business gets everything it needs.

Categories
Search Engine Optimization

Improving Your Ranking In Google

Here are some ways to help you improve your ranking in Google

1. Take a look at the “Queries” report

First, let’s find the phrases that you’re almost ranking in Google high for. It’s in Google Analytics in this report: Acquisition > Search Console > Queries.

This report shows:

  • all the phrases you rank for

  • the number of times you’ve appeared in Google (impressions)

  • the number of times your pages have been visited from these phrases (clicks)

  • how high you rank for the phrase (average position).

2. Set an advanced filter

We’re looking for phrases that already rank in Google, but could use improvement. We need to use an Advanced Filter to find just the phrases for which we rank high, but not too high.

Here’s what that filter looks like.

advanced filter

The idea is that a page that ranks greater than 10 is high on page two. This assumes that there are 10 organic search listings on page one, which really isn’t the case, but it’s close enough for us to make this work.

3. Sort the report by rankings

Click the column header “Average Position” to sort the report. Actually, you’ll have to click it twice so you can see the 11s at the top.

ProTip! Make an Analytics “Shortcut”

Save your filtered, sorted Queries report as a shortcut. This will make it easier to get to next time. Just click the “Shortcut” link above the report, name it and click OK. Now the report will be available anytime in the left side navigation of Google Analytics.

4. Dig through this list, find phrases and confirm the rankings

You’ll quickly notice that this report shows some strange phrases. Things that seem irrelevant. Don’t worry about them. Every site ranks for unrelated phrases. Just ignore them and keep looking.

This report may also show phrases that include your brand name. Skip past those too. Search engine optimization is about ranking in Google and getting traffic from non-branded phrases.

Ideally, you’ll find some buyer-related keyphrases. Remember, there are two kinds of keywords…

  • Question Marks
    Phrases entered by people who are researching a problem, without yet knowing how they want to solve it.
    Example: “why does cold water hurt my teeth?”

  • Dollar Signs
    Phrases entered by people who know how they want to solve their problem and are looking for a presumed solution. They are often ready to spend money.
    Example: “emergency dentist chicago”

5. Confirm your rankings

Start searching for the phrases in Google to confirm your rankings. Now you’ll notice that the “average position” really isn’t the same as rankings. Sometimes, you’ll see yourself ranking in Google higher than the report suggests. Other times, you won’t see your site at all.

There are a lot of reasons for the discrepancies.

  • Your site may have more than one page that ranks for the phrase.

  • Your site may rank in image search results.

  • Your site may rank differently today than the average ranking in Google across the date range in the report.

  • Your search results may be personalized for you based on your location, browsing history, etc.

You can avoid that last issue by doing a few things before you search: logging out of Google, using “private” or “incognito” settings in your browser, using a browser you don’t usually use, using a proxy server to connect to Google or using Google’s Ad Preview tool. Don’t expect the data to be accurate. You’re just looking for clues. Find a page that ranks for a phrase, but not too high? Great. Let’s keep going!

6. Check to see how the phrase is used on the page

Now we want to see how well the page was optimized for the phrase. Does the phrase appear on the page in the right places? Was the page indicating relevance?

It’s possible that the phrase hardly appeared on the page at all. It’s possible the ranking in Google was completely accidental. If so, you now have an opportunity to indicate the relevance and improve the rankings with very little effort. Here’s how to check:

While viewing the page, search for the phrase (using control+F or command+F on a Mac) just like you would inside a Word document.

  • Does the phrase appear on the page?

  • Does it appear all together, or is it broken up?

  • Where does it appear? In the title, header and body text?

  • How many times is it used in each location?

If the phrase isn’t in the title, header and body text, then this page wasn’t really optimized. The Google rankings were accidental.

SEMrush

If the page already ranks for another phrase, check the volume in the Google Keyword Planner. Is the phrase more popular? Is it a more relevant phrase that may bring more targeted traffic?

If either answer is yes, don’t hurt the relevance for this phrase. Go back to the beginning and start again, or proceed to the next step using the better phrase.

7. Improve the page and indicate the relevance for the phrase

Search engine optimization is all about indicating relevance. We indicate relevance using on-page SEO best practices, which we’ll summarize here.

  • Use the keyphrase once in the page title
    This is the <title> tag, which appears in the code, but not on the page itself. It does show up in the browser tab and it’s often the clickable link in Google search results. If your site is in WordPress, the titles may be managed within a plugin such as Yoast.

    Ideally, the target phrase appears at the beginning of the title and words of the phrase are kept together, with no words breaking it up.

  • Use the keyphrase once in the header
    This is the <h1> tag, which is generally the headline on the page.

  • Use the phrase several times in the body text
    There is no magic number for keyword frequency, but high ranking in Google pages tend to be long, with 1500 – 2000 words. Remember, Google is a research tool built by library scientists. Google loves text!

    If your page is 1500 words, it’s likely that four to six instances of the phrase feels natural. If the page is short, don’t try too hard to fluff it up by adding length. But make sure the phrase appears at least once, all together as a “bonded” keyphrase.

ProTip: Use Semantic Keyword Research

Search engines are really more about topics, meaning, and intent, rather than words and phrases. As Google gets smarter, they pay more attention to “semantics” rather than a string of letters.

So smart search optimizers are paying attention to the broader meaning of their pages and indicating relevance by using other, semantic keyword phrases in their content.

To find which words and phrases are semantically linked to the phrase you’re targeting, look for clues at the bottom of a search results page.

semantics

8. Improve the quality!

Relevance is all within the context of quality. So here is the ultimate SEO trick… If you want to increase your Google rankingsyour goal is to make the best page on the internet for that topic. Don’t try to trick a robot. Do try to help people find the information they’re looking for. Look for ways to make the page great. Add detail. Add examples. Add links to other great pages.  Add graphics.  Add a video. Don’t just add keywords. It’s all about the reader. Make it a better page in any way you can.

9. Wait a few days and check your rankings

How’d we do? Ranking a bit higher? If you don’t see a change within a week, you probably aren’t going to see a change at all. In my experience, a few small changes can have a big impact on rankings, especially if the page wasn’t well optimized to begin with. The total time to find a phrase and update the page usually takes less than 10 minutes. And the results are often visible within a few days. Here’s an example of an email I received a week after going through these steps with a client…

email evidence

It’s the fastest way to improve your rankings and it works really well. The only downside is that there are only so many opportunities in this report. Eventually, you’ll have eaten all of the low hanging fruit.

That’s why it’s called SEO…

It’s called search engine optimization because it involves iterative improvements over time. It’s not something you do once. Repeat this tactic every few months!