Categories
Search Engine Optimization

Why Is Organic Traffic Important ?

Organic traffic is the term used to describe visits to a website coming from a search engine’s organic results and not paid ads.

Organic traffic is important because it helps the site to function correctly and can increase the popularity of the site. If you sell different things on that site, organic traffic helps you to produce more sales.

When users type a query in a search engine (such as Google or Bing), they are presented with a set of results that includes both the pages ranking on the top positions organically and a set of ads (usually denoted with the word Ad) to differentiate them from the organic results.

The main difference between organic traffic and paid search traffic is that organic traffic is free while paid traffic is paid for. There are two ways to get traffic from search engines. The first way is to rank your website high in the search results using SEO and the second way is to use Google Ads to place your ads on top of the organic results with advertising.

The first step you need to take to analyze organic traffic, SEO traffic, in Google Analytics is to access the Channel Grouping report, which you find by clicking on Acquisition / All Traffic / Channels. Thus, you can view the different website traffic by sources. Accessing Organic Search, you will be able to analyze in detail the indicators corresponding to the organic traffic.
This report is one of the most important in evaluating the results of the SEO optimization strategy. You can analyze more sophisticated metrics, such as landing pages and keywords that have attracted the most organic traffic and many other relevant indicators.

Analytics is an application offered for free by Google that monitors all the activity on a web page, a website analytics tool. Usually, most site owners use this tool to see the overall site traffic, the average time spent by visitors to the site, the number of pages visited, the traffic sources (direct, organic, referrals, paid traffic), plus the keywords that generated the organic traffic.

The interpretation of the information displayed in the account shows us the quality of the traffic and the sources that generate it. GA is a must-have to monitor any campaign on a web site. Whether we are talking about organic traffic or paid traffic (advertising traffic), we can analyze the performance of the targeted words. We mention that in the case of keywords, the most important factor to track is conversion, and then you can analyze the time spent on the site by those who came to the site after these keywords, the number of pages visited, and bounce rates.

For those who analyze in detail the traffic sources of a site, the appearance of “not provided” in Google Analytics has begun to shake with the percentage increase of this traffic. Basically, “not provided” traffic is organic traffic coming from the search engine, after accessing the displayed results for different keywords.
On October 18, 2011, Google officially announced this decision, which they say is coming to protect search engine users. Basically, since then, Google has started to secure searches.

Even though the traffic not provided exceeded 85%, we can see which keywords brought traffic and how much traffic in Google Search Console. If you connect the Search Console with the Analytics account, you can see all the information from Search Console in Analytics integrated with conversions. Now you will know which keywords convert better and focus on them to increase organic traffic brought by them and have more sales.

Improving the time spent on the site, after a user has reached a page in your site or online store, increasing the number of pages viewed in a session and lowering the bounce rate, can be a clear sign that it provides a pleasant experience for those who visit your site. After this you need to improve conversion, what the users do on your site after they get there, basically from here, the entire ordering process begins.
Search Engine Optimization is continuously changing, and it is not new, you have to accept it and take the necessary measures.

We all want more organic traffic on the sites we manage. Whether we talk about online stores, service presentation sites, or publishing sites, in each of these cases, a higher volume of relevant traffic is reflected in the increase in the number of orders, turnover, or revenue from advertising.

  • Keep SEO in mind!

The main advantage of SEO is that it offers permanent results. Instead of channeling your efforts on adverts spread all over the internet, you better set up your site for search engine robots that roam your web pages. An essential thing to look for is the choice of keywords, selecting them by the keyword search volume. They help you grow organically in search engines, as long as you maintain a balance between high-search words and low-competition words.

  •  Create a blog for your site or online store

If your online store does not have an active blog, you must create a blog for your site. Blogging is a very effective way to attract the audience and generate more traffic and, therefore, more sales for your business. Why? Because it helps SEO.
By linking your blog and online store, Google will perceive you as relevant to your niche and give you a better place on search results.
A quality blog article tells stories that attract visitors and turn them into consumers while increasing the chances of engagement.

  • Be active on Social Media!

It is said that if you are not present on social media, you do not exist. For your business, quality content on the site, and the blog is important, but you will also need mentions on other websites (backlinks) and on social media. Publishing your blog post on social media will send Google social signals that can help in getting better rankings.

  • Don’t neglect the design!

The first impact and all the experience that the user has on the site matters on how your website converts. Often, the high bounce rate is due to an unfriendly web interface. In other words, if we get to a site and can’t find the navigation menu, and are attacked by an avalanche of pop-ups, we will most likely not have the patience to look for what we need.

  • First paragraph and Headlines

As a ranking factor on-page, the first paragraph and headlines are important. All the elements on the page are optimized according to the keywords. The first paragraph should contain the main important keywords and explain what will the user find in the article. The subtitles that appear on the page are equally important because they will help the reader to understand very quickly what they will find on that page. If a user scans the page and in 10-15 seconds does not fin what he needs, it is very likely to lose it. The subtitles also help in structuring the content.

  • SEO Optimized Images

How important do you think e-commerce images are? Would you buy a product if you didn’t see what it looked like? The vast majority of e-commerce sites use the same photos from suppliers. If they are so important, I think they would be worth investing in professional product pictures. And setting proper ALT text to images using the main keywords it’s a must if you want to have a well-optimized website.

  • Structured data – Schema.org

In short, what is Schema.org? It is a mark-up language on the site, which “translates” our natural language into structured data that Google can easily understand.
For example, Google had issues with understanding product pages. Implementing structured data for products, reviews or specific ones like recipes helps google robots and this will lead to better rankings for your product pages.

  • Title and Meta Descriptions

The title and meta description are very important. It is how your link will look in search engine results pages, which describes what the page the user will reach after clicking.
You need to introduce the keywords for which you want the page to rank in title and meta description and maintain a clear and converting message. It improves the CTR, and you will get more visitors on your website.

  • Publish content oriented to specific problems, specific to the field of activity

You need to know very well the market you activate in and understand the needs of the clients to offer them what they want. You must provide detailed and concrete information about what the product or offer provides. Creating content optimized for organic traffic and on the right topic will bring quality visitors that will convert in leads and bring more sales.

Categories
Search Engine Optimization

How SEO For Adult Business Works

TIPS FOR SEO FOR ADULT BUSINESS

1 – Keyword Analysis: Plan Your Online Business Wisely to Increase Its Chances of Success

Check out the competition. Before getting started, one should always do their homework. Similar to a business plan, you should first identify competitors in your adult vertical or niche. In fact, a thorough competitor analysis will unveil a treasure trove of crucial information, namely the most powerful keywords for which other businesses rank for, how webmasters optimize their sites, what type of content works best and other useful strategies.

Here’s 2 factors you absolutely need to take into account for each keyword:

  1. Volume: If your keyword has no traffic, it can be useless. On the flipside, if your keyword has a lot of volume, the competition rises. If you’re new, start at the bottom and work your way up. This means targeting low-volume keywords with less competition to slowly grow your domain authority (DA). Established sites with great organic traffic can tackle more competition to remain leaders in their respective niches.
  2. Competition: Unsurprisingly, evergreen or powerful keywords are extremely competitive. The more competition, the lower your odds of actually making a dent with your SEO for adult business strategy.

2 –  Website Structure: Build Your Website with SEO in Mind to Attract More Traffic

Having your website built according to the SEO for adult business guidelines underneath is capital. We can’t stress this enough: these steps are essential if you wish to grow a sustainable online business. Fist off: start by building the very foundations of your website. When choosing a domain name, you’ll want to keep it simple. This will help you generate type-in traffic. Also called direct traffic, type-in traffic is traffic that lands on your website by simply “typing-in” your URL (usually the case with short domain names, dictionary word domains, or memorable ones).   The more powerful & memorable your brand is, the more type-in you’ll get, and—consequently—the more it can improve your rankings in Google.

3 – Website Content: Attract Big Volumes of High Quality Traffic Thanks to the Relevancy of Your Content

If you planned your online presence correctly, you already know the keywords you’ll be focusing your efforts on. Once you have your main focus keyword(s) in your domain name (in an ideal situation), you should use your other target keywords in the URL of your pages or posts. Another good practice is to avoid using stop words in your page slug. However, the efficiency of this practice has become more and more debatable since it doesn’t seem to be as relevant as it once was for SEO for adult business purposes.

In SEO for adult business, the quantity of text provided on a page is paramount.

➝ You should have AT LEAST 750 words per page (ideally). This is almost a bare minimum since it’s commonly accepted that it should be at least 1500 words for mainstream websites. The reason is simple: written content is what search engine bots are looking at. The more relevant written content you have, the more likely you are to get a higher ranking.

4 – Optimize Your Backlink Strategy to Attract Both Direct and Organic Traffic

Without a doubt, backlinks are the absolute best things to attract both direct and organic traffic. They have become so important over the years that they are now considered as the backbone of any good SEO strategy. There’s actually a crucial SEO for adult business secret related to backlinks. Having backlinks shows search engines that your content is worth sharing and – consequently – has a direct effect on your ranking. That’s why backlinks are so important: in addition to bringing direct traffic that clicks on the links, they have a direct effect on organic traffic acquisition.

5 – Analyse Your SEO for adult business Value

Everybody will agree that it’s fairly easy to get lost in data… especially nowadays. Regarding your SEO value, there are mainly 3 things to analyze:

1- Your Organic Traffic volume
The analysis of your organic traffic should give you some valuable information about where to put your SEO efforts next, especially in regards to your website structure.

➝ Compare your organic traffic volume according to different devices to see the structural points to improve. As we’ve seen earlier in this guide you can have a different ranking on search engine on mobile and desktop. If your website is well structured and optimized for mobile, you should have at least the same volume of mobile and desktop traffic (usually even more mobile traffic). Therefore, if you have less mobile than desktop traffic, this should ring a bell!

If it’s the case, it means that you should probably put some efforts in either one or more of these things:

  • The mobile version of your website.
  • Your loading speed.
  • The implementation of your HTTPS protocol.
  • Your source code.

2 – Your Rank on Search Engines & the number of impressions. This is the backbone of SEO analysis.

➝ Analyse your existing keywords and your position on SERPs to either improve your ranking or detect new opportunities. Try answering these questions:

  • On which keywords are you ranking? On which pages?
  • How many impressions did you get last week? Last month? Last year?
  • What’s your click-through-rate (CTR) on these keywords?

3 – Your Backlinks
As we’ve seen earlier, it’s important to maintain some quality standards in regards to your backlinks.

➝ Watch the quality and the quantity of your backlinks like a hawk. Whether it’s regarding the anchor text, the tags or the source of the backlink, one thing you should always take a look at is the actual SEO juice transmitted. Moreover, you should ALWAYS be on the lookout for more backlinks.

 

Putting in routine SEO efforts should always be an ongoing process. And if you stick at it and don’t give up, your website can easily become your main source of revenue for many years to come. Start optimizing your adult website today and watch your organic traffic soar!