Categories
Search Engine Optimization

Increase Your Business Web Traffic

These days, there are a lot of different sources of paid traffic available online. And no we’re not talking about those ‘I will send 10,000 people to your website in 3 days’ kind of packages (although we will take a look at those too).

Paid web traffic is a relatively broad term, and we’re going to look at the pros and cons of many of the options available. Pay per click is perhaps the best known options for buying website traffic, but there are actually quite a dizzying array of options available for escorte premium .

What types of paid traffic are there?

When it comes to buying website visitors, most will default to Google Ads. And for good reason; Google offer by far the most comprehensive platform to buy website visitors. But there are plenty of other ways of generating online traffic. The ones you choose will most likely depend on your goals for your business and your site.

Pay per click or per impression

PPC is probably the first thing you think of when you think of paid traffic sources. You pay an advertising platform, normally one with access to a huge and global audience, to display your business banner or link to people based on their searches. if you want to search for cars .

Paid or sponsored posts

Sponsored posts in high profile publications are nothing new. Think of advertorials in magazines or on TV for example. In the digital age, paid guest posts are big business, with a whole industry built around hosting articles with back links to your website.

Influencer marketing

The rise of social media has bought with it a whole new channel of marketing. In fact, influencer marketing isn’t even really a new thing. Think of product placement in Bond movies, or the associated hype around products or brands associated with red carpet appearances by movie stars.

Buying targeted traffic

You might have seen, or perhaps heard of, the option to buy targeted traffic sources for websites on sites like Fiverr. Many of these claim to be sending you carefully vetted traffic from specific locations around the world, for example ‘I guarantee 10,000 visits from the USA in 3 days’.

Paid directory listings

Remember Yellow Pages? Directories are still about, although mostly online and perhaps less important than they once were. Having your business listed on a directory can be very important for certain types of industries, specifically niche and specialist services. Are paid directory listings worth the price of entry for the average business?

Pay Per Click Traffic Sources

As mentioned, PPC is probably the most popular and best known way to boost your website traffic with genuine and interested visitors. With so many years of building their algorithms, developing platforms and collecting data, of course this is the best way to get your message out there.

The downside? It can become expensive. Pay per click can be anything from less than a dollar all the way up to the multiples of hundreds for one click. The average for most businesses will be around the $5-10 per click on the most popular keywords, although this can surge at certain times and be subject to intense competition.

Another downside to pay per click, as we’ve discovered regularly on this blog, is the exposure to ad fraud and click fraud. These are practices designed to channel the ad spend of all types of companies to fraudulent parties, or even just to damage your advertising strategy.

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Besides these downsides, pay per click is very effective and creates a level playing field for all marketers and companies regardless of their size. Consider that $3.5 trillion was spent online in 2019, and that is forecast to grow to around $4.9 trillion by 2021, and you’ll see why online marketing is a big deal.

Google

The big dogs when it comes to pay per click, Google Ads is the world’s biggest pay per click advertising source with between 70-73% of all global advertising spend on the platform.

Google is the world’s most used search engine, with 75% of all searches globally. As well as this, the Google Display Network, which is a list of about 2 million websites that ads can be displayed on as part of your PPC campaign, makes it even more appealing. When you consider also that the Display Network includes sites like YouTube, Google News and Blogger, you realise how big a deal Google PPC ads are.

Pros: Huge reach, easy to manage, accessible for any business, lots of options for different types of advertising

Cons: Lots of competition for keywords, open to ad fraud/click fraud, can become very expensive if not managed correctly

Bing

Microsoft’s search engine offering, Bing is the world’s second biggest search engine advertising network. Although this is only 9% of the worldwide market share, they seem to have a big presence in the USA where they apparently have a 33% market share.

Using Bing’s PPC ads gives you access to the Microsoft Network of sites which includes MSN and Yahoo! Searches done through Yahoo show results from Bing’s search engine software, and with 3% of global searches, that’s another nifty little slice.

Pros: Less competition for top spot than Google, cost per click less than Google, access to popular sites such as Yahoo!

Cons: Smaller market share, still vulnerable to click fraud and ad fraud, some limitations on targeting ads

The Facebook Family

The world’s biggest social media network has become one of the biggest options for advertisers in recent years. Despite negative press and even some boycotting by businesses, Facebook still attracts between 20-25% of the global online ad spend.

That controversial access to user data is what gives it the edge, with the option to target user demographics on a level that the search networks just can’t. In terms of paid traffic, it’s a very effective way to build up some steam on your marketing and get great visibility. In fact, adding your business to Facebook has become standard practice these days, generating decent traffic for all kinds of websites.

Consider also that Facebook owns Instagram, the ‘other’ huge social media network, and there is also a display network, known as the ‘Audience Network’. In short, using Facebook as a paid traffic source can be a very potent recipe for success.

Pros: Access to users of the world’s two biggest social media platforms, easy to manage and relatively affordable CPC compared to Google, demographic access is unrivalled

Cons: Data suggests that Facebook’s organic reach has been depleted (so you need to spend to get results), reach limited to active users of Facebook and Instagram, Facebook ads can be subject to click fraud

The Other social media sites

For brevity, we’re putting all the other social media sites into this list which includes:

  • Twitter
  • Pinterest
  • Linkedin
  • Reddit
  • Snapchat

Each of these sites independently offer paid ads targeting their users. Of course, each come their own pluses and minuses, but in general it all comes down to targeting active users. Reddit, for example, is one of the internet’s fast growing websites and an increasingly important site for SEO marketers to share their links.

For B2B, Linkedin has grown into a very important platform, and Twitter and Pinterest both have their own loyal users too. A benefit to all of these is a relatively lower CPC than Google, the ability to target traffic through interests and demographics like Facebook, and slightly less competition than both of the above.

Pros: Good access to user demographics, relatively un-competitive, lower CPC than the search giants sponsoring brokers .

Cons: Reach limited to active audience on platforms, some doubts about value for money and effectiveness, additional campaigns to manage if you’re also running Google/FB etc

Paid or Sponsored Posts

Marketers have grown wise to the importance of the guest post for a combination of traffic sources and to boost domain authority (DA). Although DA has been around for years, a whole industry in pokey websites designed almost exclusively to host guest posts has sprung up, slightly skewing the effectiveness of this practice.

However, guest posts on the right website are most definitely worth the price of entry (which will hopefully be free!). As far as paid traffic sources go, a guest post on a website like Buzzfeed, Huff Post or Business Insider will reach a huge audience. As a happy side effect, a post on a reputable website will do wonders for your SEO and your domain authority.

Be warned, however, that Google does frown on paid links, seeing it as a ‘grey hat’ (e.g; shady) SEO technique. But the assumption is that, from a reputable source, this can be overlooked and seen as ‘white hat’ (e.g; good).

The trick is to keep an eye out for claims from website owners about the huge amount of traffic generated from a site you’ve never heard of. And, on closer inspection, it’s a shoddy site built around a generic wordpress theme with lots of content that’s badly written, terribly formatted and surrounded by ads. If the alarm bells are going off, that’s because you’ve probably stumbled on the kind of site that ad fraud networks operate.

Yes, these sites will likely drive traffic to your website, but it’s not a traffic source you’ll want in the long run. Research what are popular sites in your niche, dig deep into the stats for sites you’ve never head of, build up a relationship with the publisher and don’t just shell out money because the domain authority is good.

Pros: Great for your reach and visibility, will also likely improve SEO from the right website, can be cost effective in the long run

Cons: Low quality sites can drive bot traffic to your website, low quality sites can also negatively affect your SEO and domain authority (DA), often sites for paid guest posts just disappear if the webmaster can’t afford the upkeep

Influencer Marketing

Despite some bad press in recent years, influencer marketing as a paid traffic source isn’t going anywhere. The reason is, influencer marketing has been proven to be effective. Consider that most milennials and Gen Z’ers are more likely to watch YouTube or spend hours scrolling Instagram and Snapchat, and this is where influencer marketing as a traffic source for your website or business starts to make sense.

One of the huge benefits of influencer marketing is that viewers likely trust your influencer. Seeing your product in their hands is a solid endorsement that will make others want it. Go back to the 1980s, and  Run DMC released ‘My Adidas’, Pisy which is an opportunity that Adidas seized to great effect.

How does it work? There are agencies who manage influencers and specialise in pairing brands with the right guy/gal. But if you want to DIY, you simply find the influencer you want to work with and reach out to them. Simple as that. They often have their own ground rules and pricing, but the good thing about working with people directly is that you can negotiate your own deal.

The downsides to influencer marketing are that people are people, and sometimes they do silly things. For example, if your chosen influencer gets involved in some scandal, this can reflect badly on your brand. It’s also hard to quantify how effective your partnership has been, unless they share a trackable affiliate link, for example.

We’ve looked in depth at guerilla marketing and native advertising before, which are both interesting paid traffic related subjects.

Pros: Effective in targeting younger generations, can be cost effective with the right influencer, can quickly establish your brand visibility with a market segment

Cons: Your influencer’s conduct can affect how your brand is viewed, ROI hard to measure, influencers might lose engagement or stop producing content without notice

Buy Targeted Web Traffic

There is no shortage of places where you can buy web traffic online. A simple search for ‘buy website traffic’ nets 1.25 billion results. Most of these claim to have 100% human traffic, no bots, targeted niches and a huge amount of traffic from whichever national source you’re looking to target. Often the prices are incredibly low too, sometimes fractions of a penny per visitor. So what’s the catch with this cheap website traffic? Are these really genuine humans clicking onto your website?

Generally speaking, buying cheap targeted web traffic from sites like Fiverr means you have little to no control over your traffic sources. You are also very unlikely to see much in the way of engagement, with that huge surge in traffic mostly from accidental, redirected or even automated sources.

When it comes to paid website traffic sources, this can be a ‘quick win’ to boost your views, but usually at a detriment to your website overall. It’s strongly advised that unless you aim is just to increase your website views, for whatever reason, you should avoid using cheap paid web traffic.

Pros: A fast way to boost your website views, cheaper than PPC methods

Cons: No way to control sources of traffic, very little site engagement, not always what it is claimed to be (i.e; often bots or redirected traffic), usually click farm traffic, even if it says it isn’t…

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Paid Directory Listings

If you’re as old as me, you might remember sites like DMOZ, or the fact that you used to need to submit your website to directories to be listed. For example, Yahoo! used to require webmasters to submit their site so that it could be indexed on their search results.

Google changed the game with it’s sophisticated algorithm which removed the need for any of that legwork. Instead, Google finds you through your site’s relevance, traffic history and well optimised content. But, that doesn’t mean that directories have gone away, and in fact there are plenty of sites that will list your site for free, but usually ask for a fee to promote or bump your site up the list.

As a paid web traffic source, are these directories worth their price? In general, no not really. But, as usual, it’s not quite as simple as that. Some specialist industries such as architecture or law may have directories that are only open to members which usually need paying for.

Do you need to pay to be listed on Yelp or Yell.com? If being at the top of these directories might make a difference to your business, then you might say yes, so it comes down to your business strategy. For most websites, for example if you’re an eCommerce site or a fintech startup, being on a directory site will probably make little difference.

Pros: Backlinks are good and directories are usually do-follow, extra visibility can be useful, annual subscription can be affordable

Cons: Often used by cold calling marketers to farm contact details (hence, lots of spam and nuisance calls), not necessary if you have decent content indexed online, PPC much more effective at targeting specific demographics

 

Conclusion

As a website marketer, paying for website traffic is perhaps inevitable, but it’s knowing what to choose. You’re obviously going to want the most effective option, and also avoid exposure to fraud. Pay per click has become the go-to option for paid traffic simply by virtue of being effective and easy to manage. You have broad control over your keywords, geographic and demographic targeting and even your budget.

But, depending on your product or service, harnessing the power of influencer marketing or sponsored posts can be an effective additional traffic source for your website. Paying for ads on social media is also something that has a lot of potential for marketing success, if done right.

Any marketer needs to bear in mind the potential for fraud on their paid ads, especially with PPC. Protecting pay per click ads from fraudulent practices might not be the first thing you think of when setting up your marketing, but you’ll most likely find it to be hugely beneficial.

Categories
Search Engine Optimization

Why Is Organic Traffic Important ?

Organic traffic is the term used to describe visits to a website coming from a search engine’s organic results and not paid ads.

Organic traffic is important because it helps the site to function correctly and can increase the popularity of the site. If you sell different things on that site, organic traffic helps you to produce more sales.

When users type a query in a search engine (such as Google or Bing), they are presented with a set of results that includes both the pages ranking on the top positions organically and a set of ads (usually denoted with the word Ad) to differentiate them from the organic results.

The main difference between organic traffic and paid search traffic is that organic traffic is free while paid traffic is paid for. There are two ways to get traffic from search engines. The first way is to rank your website high in the search results using SEO and the second way is to use Google Ads to place your ads on top of the organic results with advertising.

The first step you need to take to analyze organic traffic, SEO traffic, in Google Analytics is to access the Channel Grouping report, which you find by clicking on Acquisition / All Traffic / Channels. Thus, you can view the different website traffic by sources. Accessing Organic Search, you will be able to analyze in detail the indicators corresponding to the organic traffic.
This report is one of the most important in evaluating the results of the SEO optimization strategy. You can analyze more sophisticated metrics, such as landing pages and keywords that have attracted the most organic traffic and many other relevant indicators.

Analytics is an application offered for free by Google that monitors all the activity on a web page, a website analytics tool. Usually, most site owners use this tool to see the overall site traffic, the average time spent by visitors to the site, the number of pages visited, the traffic sources (direct, organic, referrals, paid traffic), plus the keywords that generated the organic traffic.

The interpretation of the information displayed in the account shows us the quality of the traffic and the sources that generate it. GA is a must-have to monitor any campaign on a web site. Whether we are talking about organic traffic or paid traffic (advertising traffic), we can analyze the performance of the targeted words. We mention that in the case of keywords, the most important factor to track is conversion, and then you can analyze the time spent on the site by those who came to the site after these keywords, the number of pages visited, and bounce rates.

For those who analyze in detail the traffic sources of a site, the appearance of “not provided” in Google Analytics has begun to shake with the percentage increase of this traffic. Basically, “not provided” traffic is organic traffic coming from the search engine, after accessing the displayed results for different keywords.
On October 18, 2011, Google officially announced this decision, which they say is coming to protect search engine users. Basically, since then, Google has started to secure searches.

Even though the traffic not provided exceeded 85%, we can see which keywords brought traffic and how much traffic in Google Search Console. If you connect the Search Console with the Analytics account, you can see all the information from Search Console in Analytics integrated with conversions. Now you will know which keywords convert better and focus on them to increase organic traffic brought by them and have more sales.

Improving the time spent on the site, after a user has reached a page in your site or online store, increasing the number of pages viewed in a session and lowering the bounce rate, can be a clear sign that it provides a pleasant experience for those who visit your site. After this you need to improve conversion, what the users do on your site after they get there, basically from here, the entire ordering process begins.
Search Engine Optimization is continuously changing, and it is not new, you have to accept it and take the necessary measures.

We all want more organic traffic on the sites we manage. Whether we talk about online stores, service presentation sites, or publishing sites, in each of these cases, a higher volume of relevant traffic is reflected in the increase in the number of orders, turnover, or revenue from advertising.

  • Keep SEO in mind!

The main advantage of SEO is that it offers permanent results. Instead of channeling your efforts on adverts spread all over the internet, you better set up your site for search engine robots that roam your web pages. An essential thing to look for is the choice of keywords, selecting them by the keyword search volume. They help you grow organically in search engines, as long as you maintain a balance between high-search words and low-competition words.

  •  Create a blog for your site or online store

If your online store does not have an active blog, you must create a blog for your site. Blogging is a very effective way to attract the audience and generate more traffic and, therefore, more sales for your business. Why? Because it helps SEO.
By linking your blog and online store, Google will perceive you as relevant to your niche and give you a better place on search results.
A quality blog article tells stories that attract visitors and turn them into consumers while increasing the chances of engagement.

  • Be active on Social Media!

It is said that if you are not present on social media, you do not exist. For your business, quality content on the site, and the blog is important, but you will also need mentions on other websites (backlinks) and on social media. Publishing your blog post on social media will send Google social signals that can help in getting better rankings.

  • Don’t neglect the design!

The first impact and all the experience that the user has on the site matters on how your website converts. Often, the high bounce rate is due to an unfriendly web interface. In other words, if we get to a site and can’t find the navigation menu, and are attacked by an avalanche of pop-ups, we will most likely not have the patience to look for what we need.

  • First paragraph and Headlines

As a ranking factor on-page, the first paragraph and headlines are important. All the elements on the page are optimized according to the keywords. The first paragraph should contain the main important keywords and explain what will the user find in the article. The subtitles that appear on the page are equally important because they will help the reader to understand very quickly what they will find on that page. If a user scans the page and in 10-15 seconds does not fin what he needs, it is very likely to lose it. The subtitles also help in structuring the content.

  • SEO Optimized Images

How important do you think e-commerce images are? Would you buy a product if you didn’t see what it looked like? The vast majority of e-commerce sites use the same photos from suppliers. If they are so important, I think they would be worth investing in professional product pictures. And setting proper ALT text to images using the main keywords it’s a must if you want to have a well-optimized website.

  • Structured data – Schema.org

In short, what is Schema.org? It is a mark-up language on the site, which “translates” our natural language into structured data that Google can easily understand.
For example, Google had issues with understanding product pages. Implementing structured data for products, reviews or specific ones like recipes helps google robots and this will lead to better rankings for your product pages.

  • Title and Meta Descriptions

The title and meta description are very important. It is how your link will look in search engine results pages, which describes what the page the user will reach after clicking.
You need to introduce the keywords for which you want the page to rank in title and meta description and maintain a clear and converting message. It improves the CTR, and you will get more visitors on your website.

  • Publish content oriented to specific problems, specific to the field of activity

You need to know very well the market you activate in and understand the needs of the clients to offer them what they want. You must provide detailed and concrete information about what the product or offer provides. Creating content optimized for organic traffic and on the right topic will bring quality visitors that will convert in leads and bring more sales.

Categories
Search Engine Optimization

How SEO For Adult Business Works

TIPS FOR SEO FOR ADULT BUSINESS

1 – Keyword Analysis: Plan Your Online Business Wisely to Increase Its Chances of Success

Check out the competition. Before getting started, one should always do their homework. Similar to a business plan, you should first identify competitors in your adult vertical or niche. In fact, a thorough competitor analysis will unveil a treasure trove of crucial information, namely the most powerful keywords for which other businesses rank for, how webmasters optimize their sites, what type of content works best and other useful strategies.

Here’s 2 factors you absolutely need to take into account for each keyword:

  1. Volume: If your keyword has no traffic, it can be useless. On the flipside, if your keyword has a lot of volume, the competition rises. If you’re new, start at the bottom and work your way up. This means targeting low-volume keywords with less competition to slowly grow your domain authority (DA). Established sites with great organic traffic can tackle more competition to remain leaders in their respective niches.
  2. Competition: Unsurprisingly, evergreen or powerful keywords are extremely competitive. The more competition, the lower your odds of actually making a dent with your SEO for adult business strategy.

2 –  Website Structure: Build Your Website with SEO in Mind to Attract More Traffic

Having your website built according to the SEO for adult business guidelines underneath is capital. We can’t stress this enough: these steps are essential if you wish to grow a sustainable online business. Fist off: start by building the very foundations of your website. When choosing a domain name, you’ll want to keep it simple. This will help you generate type-in traffic. Also called direct traffic, type-in traffic is traffic that lands on your website by simply “typing-in” your URL (usually the case with short domain names, dictionary word domains, or memorable ones).   The more powerful & memorable your brand is, the more type-in you’ll get, and—consequently—the more it can improve your rankings in Google.

3 – Website Content: Attract Big Volumes of High Quality Traffic Thanks to the Relevancy of Your Content

If you planned your online presence correctly, you already know the keywords you’ll be focusing your efforts on. Once you have your main focus keyword(s) in your domain name (in an ideal situation), you should use your other target keywords in the URL of your pages or posts. Another good practice is to avoid using stop words in your page slug. However, the efficiency of this practice has become more and more debatable since it doesn’t seem to be as relevant as it once was for SEO for adult business purposes.

In SEO for adult business, the quantity of text provided on a page is paramount.

➝ You should have AT LEAST 750 words per page (ideally). This is almost a bare minimum since it’s commonly accepted that it should be at least 1500 words for mainstream websites. The reason is simple: written content is what search engine bots are looking at. The more relevant written content you have, the more likely you are to get a higher ranking.

4 – Optimize Your Backlink Strategy to Attract Both Direct and Organic Traffic

Without a doubt, backlinks are the absolute best things to attract both direct and organic traffic. They have become so important over the years that they are now considered as the backbone of any good SEO strategy. There’s actually a crucial SEO for adult business secret related to backlinks. Having backlinks shows search engines that your content is worth sharing and – consequently – has a direct effect on your ranking. That’s why backlinks are so important: in addition to bringing direct traffic that clicks on the links, they have a direct effect on organic traffic acquisition.

5 – Analyse Your SEO for adult business Value

Everybody will agree that it’s fairly easy to get lost in data… especially nowadays. Regarding your SEO value, there are mainly 3 things to analyze:

1- Your Organic Traffic volume
The analysis of your organic traffic should give you some valuable information about where to put your SEO efforts next, especially in regards to your website structure.

➝ Compare your organic traffic volume according to different devices to see the structural points to improve. As we’ve seen earlier in this guide you can have a different ranking on search engine on mobile and desktop. If your website is well structured and optimized for mobile, you should have at least the same volume of mobile and desktop traffic (usually even more mobile traffic). Therefore, if you have less mobile than desktop traffic, this should ring a bell!

If it’s the case, it means that you should probably put some efforts in either one or more of these things:

  • The mobile version of your website.
  • Your loading speed.
  • The implementation of your HTTPS protocol.
  • Your source code.

2 – Your Rank on Search Engines & the number of impressions. This is the backbone of SEO analysis.

➝ Analyse your existing keywords and your position on SERPs to either improve your ranking or detect new opportunities. Try answering these questions:

  • On which keywords are you ranking? On which pages?
  • How many impressions did you get last week? Last month? Last year?
  • What’s your click-through-rate (CTR) on these keywords?

3 – Your Backlinks
As we’ve seen earlier, it’s important to maintain some quality standards in regards to your backlinks.

➝ Watch the quality and the quantity of your backlinks like a hawk. Whether it’s regarding the anchor text, the tags or the source of the backlink, one thing you should always take a look at is the actual SEO juice transmitted. Moreover, you should ALWAYS be on the lookout for more backlinks.

 

Putting in routine SEO efforts should always be an ongoing process. And if you stick at it and don’t give up, your website can easily become your main source of revenue for many years to come. Start optimizing your adult website today and watch your organic traffic soar!