Categories
Search Engine Optimization

Why Is Organic Traffic Important ?

Organic traffic is the term used to describe visits to a website coming from a search engine’s organic results and not paid ads.

Organic traffic is important because it helps the site to function correctly and can increase the popularity of the site. If you sell different things on that site, organic traffic helps you to produce more sales.

When users type a query in a search engine (such as Google or Bing), they are presented with a set of results that includes both the pages ranking on the top positions organically and a set of ads (usually denoted with the word Ad) to differentiate them from the organic results.

The main difference between organic traffic and paid search traffic is that organic traffic is free while paid traffic is paid for. There are two ways to get traffic from search engines. The first way is to rank your website high in the search results using SEO and the second way is to use Google Ads to place your ads on top of the organic results with advertising.

The first step you need to take to analyze organic traffic, SEO traffic, in Google Analytics is to access the Channel Grouping report, which you find by clicking on Acquisition / All Traffic / Channels. Thus, you can view the different website traffic by sources. Accessing Organic Search, you will be able to analyze in detail the indicators corresponding to the organic traffic.
This report is one of the most important in evaluating the results of the SEO optimization strategy. You can analyze more sophisticated metrics, such as landing pages and keywords that have attracted the most organic traffic and many other relevant indicators.

Analytics is an application offered for free by Google that monitors all the activity on a web page, a website analytics tool. Usually, most site owners use this tool to see the overall site traffic, the average time spent by visitors to the site, the number of pages visited, the traffic sources (direct, organic, referrals, paid traffic), plus the keywords that generated the organic traffic.

The interpretation of the information displayed in the account shows us the quality of the traffic and the sources that generate it. GA is a must-have to monitor any campaign on a web site. Whether we are talking about organic traffic or paid traffic (advertising traffic), we can analyze the performance of the targeted words. We mention that in the case of keywords, the most important factor to track is conversion, and then you can analyze the time spent on the site by those who came to the site after these keywords, the number of pages visited, and bounce rates.

For those who analyze in detail the traffic sources of a site, the appearance of “not provided” in Google Analytics has begun to shake with the percentage increase of this traffic. Basically, “not provided” traffic is organic traffic coming from the search engine, after accessing the displayed results for different keywords.
On October 18, 2011, Google officially announced this decision, which they say is coming to protect search engine users. Basically, since then, Google has started to secure searches.

Even though the traffic not provided exceeded 85%, we can see which keywords brought traffic and how much traffic in Google Search Console. If you connect the Search Console with the Analytics account, you can see all the information from Search Console in Analytics integrated with conversions. Now you will know which keywords convert better and focus on them to increase organic traffic brought by them and have more sales.

Improving the time spent on the site, after a user has reached a page in your site or online store, increasing the number of pages viewed in a session and lowering the bounce rate, can be a clear sign that it provides a pleasant experience for those who visit your site. After this you need to improve conversion, what the users do on your site after they get there, basically from here, the entire ordering process begins.
Search Engine Optimization is continuously changing, and it is not new, you have to accept it and take the necessary measures.

We all want more organic traffic on the sites we manage. Whether we talk about online stores, service presentation sites, or publishing sites, in each of these cases, a higher volume of relevant traffic is reflected in the increase in the number of orders, turnover, or revenue from advertising.

  • Keep SEO in mind!

The main advantage of SEO is that it offers permanent results. Instead of channeling your efforts on adverts spread all over the internet, you better set up your site for search engine robots that roam your web pages. An essential thing to look for is the choice of keywords, selecting them by the keyword search volume. They help you grow organically in search engines, as long as you maintain a balance between high-search words and low-competition words.

  •  Create a blog for your site or online store

If your online store does not have an active blog, you must create a blog for your site. Blogging is a very effective way to attract the audience and generate more traffic and, therefore, more sales for your business. Why? Because it helps SEO.
By linking your blog and online store, Google will perceive you as relevant to your niche and give you a better place on search results.
A quality blog article tells stories that attract visitors and turn them into consumers while increasing the chances of engagement.

  • Be active on Social Media!

It is said that if you are not present on social media, you do not exist. For your business, quality content on the site, and the blog is important, but you will also need mentions on other websites (backlinks) and on social media. Publishing your blog post on social media will send Google social signals that can help in getting better rankings.

  • Don’t neglect the design!

The first impact and all the experience that the user has on the site matters on how your website converts. Often, the high bounce rate is due to an unfriendly web interface. In other words, if we get to a site and can’t find the navigation menu, and are attacked by an avalanche of pop-ups, we will most likely not have the patience to look for what we need.

  • First paragraph and Headlines

As a ranking factor on-page, the first paragraph and headlines are important. All the elements on the page are optimized according to the keywords. The first paragraph should contain the main important keywords and explain what will the user find in the article. The subtitles that appear on the page are equally important because they will help the reader to understand very quickly what they will find on that page. If a user scans the page and in 10-15 seconds does not fin what he needs, it is very likely to lose it. The subtitles also help in structuring the content.

  • SEO Optimized Images

How important do you think e-commerce images are? Would you buy a product if you didn’t see what it looked like? The vast majority of e-commerce sites use the same photos from suppliers. If they are so important, I think they would be worth investing in professional product pictures. And setting proper ALT text to images using the main keywords it’s a must if you want to have a well-optimized website.

  • Structured data – Schema.org

In short, what is Schema.org? It is a mark-up language on the site, which “translates” our natural language into structured data that Google can easily understand.
For example, Google had issues with understanding product pages. Implementing structured data for products, reviews or specific ones like recipes helps google robots and this will lead to better rankings for your product pages.

  • Title and Meta Descriptions

The title and meta description are very important. It is how your link will look in search engine results pages, which describes what the page the user will reach after clicking.
You need to introduce the keywords for which you want the page to rank in title and meta description and maintain a clear and converting message. It improves the CTR, and you will get more visitors on your website.

  • Publish content oriented to specific problems, specific to the field of activity

You need to know very well the market you activate in and understand the needs of the clients to offer them what they want. You must provide detailed and concrete information about what the product or offer provides. Creating content optimized for organic traffic and on the right topic will bring quality visitors that will convert in leads and bring more sales.

Categories
Search Engine Optimization

Benefits Of Organic SEO

Right now you are probably thinking, “okay so businesses are engaging in organic SEO, but what are the benefits and is it worth it?”. I don’t even have to know what industry your business is in to say, yes, absolutely it is worth it. I also don’t expect you to take my word for it, so let me explain why I know organic SEO is worth engaging in.

Increasing Visibility

Sure, television commercials and radio ads are still being used today, and they are still viable marketing mediums. As of December 2018, there were 4.1 billion internet users in the world. With that statistic at hand, it would be difficult to argue that the internet is quickly becoming the top marketing medium available. By increasing visibility for your website, you are putting yourself in the best position to increase qualified leads. This will allow your business to gain an advantage on the competition without an online presence and will even the playing field against the competition who do have an online presence.

Enhancing Brand Awareness

Enhancing brand awareness means that users are becoming increasingly familiar with your business and/or services over time. Building brand awareness will increase the likelihood that users who are seeking products or services your business offers, will remember and visit your site. The more frequently a user sees your brand, the better the chance of acquiring their business becomes.

Increased Value Over Time

With paid ads, your rankings on SERPs will cease to exist once you stop paying. With organic SEO, the keywords you start to rank for will remain and can possibly increase with maintenance and adjustments over time. If the content you produce provides value and drives traffic over time, the more likely it is that Google will increase your positioning on SERPs.

Far Less Expensive

It doesn’t matter what kind of digital marketing strategy your business is involved in, saturation among industries will always be an obstacle impeding success. Having to compete against huge marketing budgets no longer has to play a factor in the ability to achieve success. You know what I find great about organic SEO? It is the most level playing field related to marketing and anybody can perform it! Paid ads quickly disqualifies the smaller businesses by corporations who are able to outbid them. With organic SEO, even the smallest business can compete with the fortune 500 companies through strategic organic SEO campaigns.

Categories Of Organic SEO Techniques

Techniques and methods related to performing organic SEO can be divided into 3 categories:

  • White Hat SEO

The category deemed as “white hat SEO” refers to the techniques and methods that are widely accepted and match the terms and conditions set by Google and other major search engines. These techniques that currently fall under the white hat SEO standard are very rarely adjusted and are considered the safest and most compliant form of organic SEO practices. Here is a list of broad guidelines to follow to ensure you are meeting white hat SEO standards:

-Original and information-rich content generation

-Alt text and Meta-descriptions void of keyword stuffing

-Fast website loading with easy user navigation

  • Grey Hat SEO

Grey hat SEO techniques and methods are a little tricky to categorize because well, they’re in the grey. There’s no doubt that performing grey hat SEO techniques are riskier than white hat SEO, but I wouldn’t categorize them as black hat SEO either. This is because they balance between what is acceptable in regards to the terms and conditions of Google and other major search engines. These methods are risky because some methods often fall between what is acceptable and what is not. If you do perform grey hat SEO techniques, you must consistently check to see if Google has deemed them acceptable or not. Here are some of the most common grey hat SEO techniques used today:

-Purchasing & acquiring old domains

-Duplicating content (using content spinning tools)

-Purchasing links

-Automating social media

  • Black Hat SEO

After reading white hat and grey hat SEO techniques and methods, it should be pretty apparent as to the dangers of black hat SEO techniques. These techniques strictly violate the terms and conditions set by Google and major search engines. Engaging in black hat SEO can result in your website being banned from search engine results. To ensure that your organic SEO strategy does utilize any black hat SEO techniques, review this list of banned practices:

-Automating content

-Keyword stuffing in content

-False reporting of competitors

-Purchasing links

-Spinning content

-Link farms

-Creating domains or subdomains with duplicate content

 

There are a litany of methods and strategies used when performing organic SEO, but overall, it is the optimization of the website build, original content generation, and the dissemination of the content throughout the web.