MOZ Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). MOZ Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.
MOZ Page Authority is based on data from our web index and takes into account dozens of factors. Like Domain Authority, it uses a machine learning model to identify the algorithm that best correlates with rankings across the thousands of SERPs that we predict against, then produces MOZ Page Authority scores using that specific calculation.
How is MOZ Page Authority scored?
MOZ Page Authority is scored on a 100-point logarithmic scale. Thus, it’s significantly easier to grow your score from 20 to 30 than it is to grow from 70 to 80. We constantly update the algorithm used to calculate how increase MOZ Page Authority, so you may see your score fluctuate from time to time.
What is a “good” MOZ Page Authority?
Because of how MOZ Page Authority is calculated (see “Technical definition of MOZ Page Authority” below), it’s best used as a comparative metric (rather than an absolute, concrete score) when doing research in the search results and determining which pages may have more powerful or important link profiles than others. Because it’s a comparative tool, there isn’t necessarily a “good” or “bad” MOZ Page Authority score.
Page Authority vs. Domain Authority
Whereas MOZ Page Authority measures the predictive ranking strength of a single page, Domain Authority measures the strength of entire domains or subdomains. The metrics are, however, calculated using the same methodology — so in many ways, they’re more alike than they are different.
Where can you find MOZ Page Authority?
MOZ Page Authority metrics are incorporated into dozens of SEO and online marketing platforms across the web.
In the Moz ecosystem, you can check Domain Authority using Link Explorer, MozBar, Moz’s free SEO toolbar, or in the SERP Analysis section of Keyword Explorer. Authority metrics are also incorporated into all Moz Pro campaigns, as well as our API.
Technical definition of MOZ Page Authority
MOZ Page Authority is calculated in the same way as Domain Authority, but at the individual page level. MOZ Page Authority is based off data from the Mozscape web index and includes link counts and dozens of other factors (more than 40 in total). Importantly, it does not take into consideration specific on-page elements like keyword use or content optimization.
Like Domain Authority, Page Authority is calculated using a machine learning algorithm and thus will fluctuate as the data being fed into the algorithm changes. For this reason, it’s best to use MOZ Page Authority as a relative metric to compare against other pages as opposed to an absolute value “scoring” the the rankability of any one page.
How do I influence Page Authority?
Like Domain Authority, Page Authority is a holistic score and difficult to influence directly. It is made up of an aggregate of metrics that each have an impact on the score. This multi-factorial dependence is intentional: Since Google takes a lot of factors into account when ranking a page, a metric that tries to calculate it must incorporate a lot of factors, as well.
The best way to influence a page’s Authority is to improve its link profile. This can be accomplished by getting external links from other high-authority pages, which in turn act as “votes of confidence” for the authority of your page.
Why did my Page Authority change?
MOZ Page Authority depends on many factors, and thus can fluctuate for a wide number of reasons.
MOZ Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). A MOZ Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.
MOZ Domain Authority is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score. This score can then be used when comparing websites or tracking the “ranking strength” of a website over time. MOZ Domain Authority is not a metric used by Google in determining search rankings and has no effect on the SERPs.
How Can You Check Domain Authority?
You can check MOZ Domain Authority using Moz’s Link Explorer, the MozBar (Moz’s free SEO toolbar), or in the SERP Analysis section of Keyword Explorer. MOZ Domain Authority metrics are also incorporated into all Moz Pro campaigns, as well as the Moz API.
MOZ Domain Authority metrics are incorporated into dozens of SEO and online marketing platforms across the web.
What is a “good” Domain Authority?
Generally speaking, sites with a very large number of high-quality external links (such as Wikipedia or Google.com) are at the top end of the MOZ Domain Authority scale, whereas small businesses and websites with fewer inbound links may have a much lower DA score. Brand-new websites will always start with a MOZ Domain Authority score of one.
Because MOZ Domain Authority is meant to be a predictor of a site’s ranking ability, having a very high Domain Authority score shouldn’t be your only goal. Look at the DA scores for the sites you’re directly competing with in the SERPs and aim to have a higher score than your competitors. It’s best used as a comparative metric (rather than an absolute, concrete score) when doing research in the search results and determining which sites may have more powerful/important link profiles than others. Because it’s a comparative tool, there isn’t necessarily a “good” or “bad” MOZ Domain Authority score.
Technical definition of MOZ Domain Authority
MOZ Domain Authority is based on data from our Link Explorer web index and uses dozens of factors in its calculations. The actual MOZ Domain Authority calculation itself uses a machine learning model to predictively find a “best fit” algorithm that most closely correlates our link data with rankings across thousands of actual search results that we use as standards to scale against.
Since Authority is based on machine learning calculations, your site’s score will often fluctuate as more, less, or different data points are used in the calculation — for instance, if Facebook were to acquire a billion new links, everyone’s PA and DA would drop relative to Facebook. For this reason, keep in mind that you should always use MOZ Domain Authority as a relative metric to compare against the link profiles of other sites, as opposed to an absolute value scoring the efficacy of your internal SEO efforts.
Why did my Authority change?
Because MOZ Domain Authority (and, for that matter, Moz Page Authority ) is comprised of multiple metrics and calculations, pinpointing the exact cause of a change can be a challenge. If your score has gone up or down, there are many potential influencing factors including things like:
Your link profile growth hasn’t yet been captured in our web index.
The highest-authority sites experienced substantial link growth, skewing the scaling process.
You earned links from places that don’t contribute to Google ranking.
We crawled (and included in our index) more or fewer of your linking domains than we had previously.
Your Domain Authority is on the lower end of the scoring spectrum and is thus more impacted by scaling fluctuation.
The key to understanding Page and Domain Authority fluctuations is that these metrics don’t exist in a vacuum — they depend on many positive and negative factors so that even if a given site improves its SEO, its Authority score(s) may not always reflect it. A good metaphor to help understand why is how “best of” rankings work.
There are millions of pages on the web, but none are more important to digital marketers than search engine results pages, or SERPs.
Search engine optimization specialists and PPC advertisers alike vie for the same precious real estate in the most prominent parts of the SERPs, but competition is fierce and technological developments in search mean it’s more important than ever for digital marketers to know how search works and what they can do to maximize their visibility.
Search Engine Results Pages: What They Are and How They Work
Search engine results pages are web pages served to users when they search for something online using a search engine, such as Google. The user enters their search query (often using specific terms and phrases known as keywords), upon which the search engine presents them with a SERP – search engine results pages.
Every SERP – search engine results pages – is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms, such as the user’s physical location, browsing history, and social settings. Two SERPs – search engine results pages – may appear identical, and contain many of the same results, but will often feature subtle differences.
The appearance of search engine results pages is constantly in flux due to experiments conducted by Google, Bing, and other search engine providers to offer their users a more intuitive, responsive experience. This, combined with emerging and rapidly developing technologies in the search space, mean that the SERPs – search engine results pages- of today differ greatly in appearance from their older predecessors.
SERPs – search engine results pages – typically contain two types of content – “organic” results and paid results. Organic results are listings of web pages that appear as a result of the search engine’s algorithm (more on this shortly). Search engine optimization professionals, commonly known as SEOs, specialize in optimizing web content and websites to rank more highly in organic search results.
The box on the right side of this SERP – search engine results pages – is known as the Knowledge Graph (also sometimes called the Knowledge Box). This is a feature that Google introduced in 2012 that pulls data to commonly asked questions from sources across the web to provide concise answers to questions in one central location on the SERP – search engine results pages. In this case, you can see a wide range of information about Abraham Lincoln, such as the date and place of his birth, his height, the date on which he was assassinated, his political affiliation, and the names of his children – many of which facts have their own links to the relevant pages.
Some SERPs – search engine results pages – will feature significantly more organic results than others, such as the example above. This is due to the differing intent of various searches. There are three primary types of Internet search:
Informational searches are those in which the user hopes to find information on a given topic, such as Abraham Lincoln. It wouldn’t make much sense to place ads or other types of paid results on a SERP – search engine results pages – like this, as the search query “Abraham Lincoln” has very low commercial intent; the vast majority of searchers using this search query are not looking to buy something, and as such only informational results are displayed on the SERP – search engine results pages.
Navigational queries are those in which the user hopes to locate a specific website through their search. This may be the case for individuals searching for a specific website, trying to locate a website whose URL they can no longer remember, or another type of navigational objective.
Finally, transactional searches are those in which paid results are most likely to be displayed on the SERP – search engine results pages. Transactional searches have high commercial intent, and search queries leading to transactional SERPs – search engine results pages – may include keywords such as “buy” and other terms that suggest a strong desire to make a purchase.
In contrast to organic seo results, paid results are those that have been paid to be displayed by an advertiser. In the past, paid results were almost exclusively limited to small, text-based ads that were typically displayed above and to the right of the organic results. Today, however, paid results can take a wide range of forms, and there are dozens of advertising formats that cater to the needs of advertisers.
Search Engine Optimization
As its name implies, search engine optimization is the practice of optimizing websites and web pages for discovery in search engines and, as a result, more visible placement on search engine results pages. This is accomplished through a variety of means, from what is known as “on-page” SEO to “off-page” techniques.
On-page SEO refers to best practices that web content creators and site owners can follow to ensure their content is as easily discoverable as possible. This includes the creation of detailed page metadata (data about data) for each page and elements such as images, the use of unique, static URLs, the inclusion of keywords in relevant headings and subheadings, and the use of clean HTML code, to name a few.
Unlike on-page SEO techniques, off-page SEO refers to strategies that affect the site as a whole. Common off-page SEO techniques include link building and exchange, social bookmarking, content marketing, submissions to directories and search engine indexes, and the creation of online communities on social media.
Although the full scope of SEO is far too broad to cover comprehensively here, all you need to know is that SEO focuses primarily on achieving higher rankings from an organic perspective. Businesses may hire an SEO agency or SEO professional to perform their SEO work, but beyond this investment, no money changes hands and all the emphasis is placed on ranking more highly in organic search.
1 – Keyword Analysis: Plan Your Online Business Wisely to Increase Its Chances of Success
Check out the competition. Before getting started, one should always do their homework. Similar to a business plan, you should first identify competitors in your adult vertical or niche. In fact, a thorough competitor analysis will unveil a treasure trove of crucial information, namely the most powerful keywords for which other businesses rank for, how webmasters optimize their sites, what type of content works best and other useful strategies.
Here’s 2 factors you absolutely need to take into account for each keyword:
Volume: If your keyword has no traffic, it can be useless. On the flipside, if your keyword has a lot of volume, the competition rises. If you’re new, start at the bottom and work your way up. This means targeting low-volume keywords with less competition to slowly grow your domain authority (DA). Established sites with great organic traffic can tackle more competition to remain leaders in their respective niches.
Competition: Unsurprisingly, evergreen or powerful keywords are extremely competitive. The more competition, the lower your odds of actually making a dent with your SEO for adult business strategy.
2 – Website Structure: Build Your Website with SEO in Mind to Attract More Traffic
Having your website built according to the SEO for adult business guidelines underneath is capital. We can’t stress this enough: these steps are essential if you wish to grow a sustainable online business. Fist off: start by building the very foundations of your website. When choosing a domain name, you’ll want to keep it simple. This will help you generate type-in traffic. Also called direct traffic, type-in traffic is traffic that lands on your website by simply “typing-in” your URL (usually the case with short domain names, dictionary word domains, or memorable ones). The more powerful & memorable your brand is, the more type-in you’ll get, and—consequently—the more it can improve your rankings in Google.
3 – Website Content: Attract Big Volumes of High Quality Traffic Thanks to the Relevancy of Your Content
If you planned your online presence correctly, you already know the keywords you’ll be focusing your efforts on. Once you have your main focus keyword(s) in your domain name (in an ideal situation), you should use your other target keywords in the URL of your pages or posts. Another good practice is to avoid using stop words in your page slug. However, the efficiency of this practice has become more and more debatable since it doesn’t seem to be as relevant as it once was for SEO for adult business purposes.
In SEO for adult business, the quantity of text provided on a page is paramount.
➝ You should have AT LEAST 750 words per page (ideally). This is almost a bare minimum since it’s commonly accepted that it should be at least 1500 words for mainstream websites. The reason is simple: written content is what search engine bots are looking at. The more relevant written content you have, the more likely you are to get a higher ranking.
4 – Optimize Your Backlink Strategy to Attract Both Direct and Organic Traffic
Without a doubt, backlinks are the absolute best things to attract both direct and organic traffic. They have become so important over the years that they are now considered as the backbone of any good SEO strategy. There’s actually a crucial SEO for adult business secret related to backlinks. Having backlinks shows search engines that your content is worth sharing and – consequently – has a direct effect on your ranking. That’s why backlinks are so important: in addition to bringing direct traffic that clicks on the links, they have a direct effect on organic traffic acquisition.
5 – Analyse Your SEO for adult business Value
Everybody will agree that it’s fairly easy to get lost in data… especially nowadays. Regarding your SEO value, there are mainly 3 things to analyze:
1- Your Organic Traffic volume
The analysis of your organic traffic should give you some valuable information about where to put your SEO efforts next, especially in regards to your website structure.
➝ Compare your organic traffic volume according to different devices to see the structural points to improve. As we’ve seen earlier in this guide you can have a different ranking on search engine on mobile and desktop. If your website is well structured and optimized for mobile, you should have at least the same volume of mobile and desktop traffic (usually even more mobile traffic). Therefore, if you have less mobile than desktop traffic, this should ring a bell!
If it’s the case, it means that you should probably put some efforts in either one or more of these things:
The mobile version of your website.
Your loading speed.
The implementation of your HTTPS protocol.
Your source code.
2 – Your Rank on Search Engines & the number of impressions. This is the backbone of SEO analysis.
➝ Analyse your existing keywords and your position on SERPs to either improve your ranking or detect new opportunities. Try answering these questions:
On which keywords are you ranking? On which pages?
How many impressions did you get last week? Last month? Last year?
What’s your click-through-rate (CTR) on these keywords?
3 – Your Backlinks
As we’ve seen earlier, it’s important to maintain some quality standards in regards to your backlinks.
➝ Watch the quality and the quantity of your backlinks like a hawk. Whether it’s regarding the anchor text, the tags or the source of the backlink, one thing you should always take a look at is the actual SEO juice transmitted. Moreover, you should ALWAYS be on the lookout for more backlinks.
Putting in routine SEO efforts should always be an ongoing process. And if you stick at it and don’t give up, your website can easily become your main source of revenue for many years to come. Start optimizing your adult website today and watch your organic traffic soar!
The adult market is highly competitive and tends to grow more and more. With increasing demand and supply, search engines also increase their website positioning criteria to better meet users’ expectations. The rules for the Adult niche are also quite strict. That’s why a specialized service for Adult websites is vital to your business’s digital marketing strategy.
The most searched words and phrases on the Internet by users around the world are related to adult content. The term “escorts”, for example, is searched over 300,000 times a month. If you get a 1% conversion from that number, you can get 3000 new customers in just one month. And this is just one word – among millions of search term possibilities – to consider in your SEO strategy.
Websites positioned on the first page of Google, especially in the first 5 positions, are those that receive the most traffic (approximately 70% of clicks). However, with stiff competition, you need to apply the right SEO plan to get good placement in users’ search results.
The adult market is one of the most disputed areas with the highest number of monthly internet searches. With our experience, we can help your business stand out from the competition by increasing quality traffic and ROI!
Adult SEO is a set of specialized practices, techniques and recommendations for:
Positioning your business in the top search engine positions with the right keywords for your audience;
Overcome competition and capture more quality traffic;
Increase conversions (contacts, leads, sales, etc) and ROI;
SEO for Adult Niche Websites is an essential technique for promoting the visibility of your website on the Internet and gaining the right exposure to search engines and customers. Of course, with the concern not to hurt the network’s good practices or expose your business to Google’s penalties. Unlike paid advertising campaigns, SEO is a more sustainable medium- and long-term payback process where organic traffic is the focus – which is the most qualified traffic for your business.
Adult SEO packages are a mix of techniques an adult SEO firm uses to achieve a higher ranking of websites on search engines such as Google, Bing, or Yandex. Page one is the ultimate target for site managers, as in the first batch of results the search engines have become experts at being able to answer the most important questions.
To get into SEO for Adult Sites research, let ‘s start with internal optimization, also called “on-site optimization,” which is simply the process of inputting elements that engines can look at to determine a website’s relevance to a search query. If the engine’s algorithm finds these signals to be compatible with what a searcher is searching for, it will rank higher.
External optimization is a vital part of the SEO cycle which is used by adult SEO marketing companyand contributes 2-35 percent to the ranking of a website. The remaining ones are attributed to factors outside the location. The key things engines look at are the content present on the web, the form, consistency, and quantity of links pointing to it, as well as the links pointing out from that web. There are a few other metrics worth looking at, but the most important ones are these. Therefore, there should be some key points to ensure every adult SEO campaign and adult website SEO is successful. They are:
1. Adult website SEO mobile optimization
You have to go where it’s to get website traffic. One prime target is mobile search. In 2017, it was forecast that a quarter of a billion people would access adult content. All via mobile devices. Also, one in five mobile searches is on adult content viewers. Google has now made a ranking factor for the mobile-friendly sites. To help your site rank high on the SERPs (Search Engine Results Pages), apply this.
2. Consider what people are looking for
When you don’t know what the people are looking for, you can’t get organic adult traffic. Analysis of the main search words is reliable. Keep posted on just what kind of content people want. Make sure that your website has this content and features the correct keywords.
Here are some notable areas:
A. Free Stock
Of the 10 internet adult content viewers, 9 are involved in free content only. Feature free content for these users to bring in. The created adult traffic by adult SEO marketing company will make your pay content available to the paying users.
B. Downloadable In halts
24 percent of mobile owners have a computer, and they watch adult content. Therefore, the website should provide downloadable content to satisfy this requirement.
Adult content viewers account for 69 percent of internet content on pay-per-view. Having such a payment plan is sure to please those who are looking for that option.
3. Study your rivals & steal your traffic
What if you were able to get a glimpse of your competitor’s traffic inside? Their landing pages at the top? Their keywords to the top? Does it connect their best back? Well, this is entirely possible thanks to sites such as SEMrush. SEMrush lets you enter the URL of your rivals and get all the juicy details you need to get a better understanding of how they are doing exactly compared to you. This is key for dominating your niche and staying ahead in the world of escort SEO and adult SEO services.
4. Understand the market of your goal
Know who’s after the material. Then direct your efforts to sell your adult platform to the right people. Here are a few tips to help you given by adult SEO company:
• Higher subscriptions to adult pages come from urban areas than rural areas
• Many payments come from individuals who have higher than average incomes in households
• Locations of many ages 15- to 24 have higher subscriptions
• Most payments are from individuals with undergraduate qualifications
You can deliver content which they like by knowing your target users. Hence, when looking for adult content, they will select your place.
5. Adult SEO experts suggest for more adult flow, use Long Tail Keywords
Adult SEO agencies mention that this is an SEO technique applicable to any site form not just adult SEO. And it does work ! Long-tail keywords don’t get massively big searches every month. They do have limited rivalry, however. Just imagine targeting just a handful of other websites with a keyword found. How can you consider keywords like those?
6. Excel at SEO Onsite
Onsite SEO is a crucial place you can never ignore. If your platform isn’t designed for adult SEO, anything else you do outside of your web will go to waste.
There are so many tweaks and tricks to get your adult platform on organic traffic. But notably Standard SEO tactics, such as submitting a sitemap which creates impeccable material and the procedures set out in search engines such as Google. Although there are still Blackhat SEO tricks, they are no longer useful on the long haul.
The second most important in ranking on Google is the value and content of the page that distributes important signals to the ranking algorithms used.
1. Keyword in Title Tag: Although not as important as it once was, your title tag remains an important on-page SEO signal.
2. Title Tag Starts with Keyword: According to Moz , title tags that starts with a keyword tend to perform better than title tags with the keyword towards the end of the tag.
3. Keyword in Description Tag: Google doesn’t use the meta description tag as a direct ranking signal. However, your description tag can impact click-through-rate, which is a key ranking factor.
4. Keyword Appears in H1 Tag: H1 tags are a “second title tag”. Along with your title tag, Google uses your H1 tag as a secondary relevancy signal, according to results from one correlation study:
5. TF-IDF: A fancy way of saying: “How often does a certain word appear in a document?”. The more often that word appears on a page, the more likely it is that the page is about that word. Google likely uses a sophisticated version of TF-IDF.
6. Content Length: Content with more words can cover a wider breadth and are likely preferable in the algorithm compared to shorter, superficial articles. Indeed, one recent ranking factors industry study found that content length correlated with increase SERP position.
7. Table of Contents: Using a linked table of contents can help Google better understand your page’s content. It can also result in sitelinks:
8. Keyword Density: Although not as important as it once was, Google may use it to determine the topic of a webpage. But going overboard can hurt you.
9. Latent Semantic Indexing Keywords in Content(LSI): LSI keywords help search engines extract meaning from words that have more than one meaning (for example: Apple the computer company vs. Apple the fruit). The presence/absence of LSI probably also acts as a content quality signal.
10. LSI Keywords in Title and Description Tags: As with webpage content, LSI keywords in page meta tags probably help Google discern between words with multiple potential meanings. May also act as a relevancy signal.
11. Page Covers Topic In-Depth: There’s a known correlation between depth of topic coverage and Google rankings. Therefore, pages that cover every angle likely have an edge vs. pages that only cover a topic partially.
12. Page Loading Speed via HTML: Both Google and Bing use page speed as a ranking factor. Search engine spiders can estimate your site speed fairly accurately based on your page’s HTML code.
13. Page Loading Speed via Chrome: Google also uses Chrome user data to get a better handle on a page’s loading time. That way, they can measure how quickly a page actually loads to users.
14. Use of AMP: While not a direct Google ranking factor, AMP may be a requirement to rank in the mobile version of the Google News Carousel.
15. Entity Match: Does a page’s content match the “entity” that a user is searching for? If so, that page may get a rankings boost for that keyword.
16. Google Hummingbird: This “algorithm change” helped Google go beyond keywords. Thanks to Hummingbird, Google can now better understand the topic of a webpage.
17. Duplicate Content: Identical content on the same site (even slightly modified) can negatively influence a site’s search engine visibility.
18. Rel=Canonical: When used properly, use of this tag may prevent Google from penalizing your site for duplicate content.
19. Image Optimization: Images send search engines important relevancy signals through their file name, alt text, title, description and caption.
20. Content Recency: Google Caffeine update favors recently published or updated content, especially for time-sensitive searches. Highlighting this factor’s importance, Google shows the date of a page’s last update for certain pages:
21. Magnitude of Content Updates: The significance of edits and changes also serves as a freshness factor. Adding or removing entire sections is more significant than switching around the order of a few words or fixing a typo.
22. Historical Page Updates: How often has the page been updated over time? Daily, weekly, every 5 years? Frequency of page updates also play a role in freshness.
23. Keyword Prominence: Having a keyword appear in the first 100 words of a page’s content is correlated to first page Google rankings.
24. Keyword in H2, H3 Tags: Having your keyword appear as a subheading in H2 or H3 format may be another weak relevancy signal. In fact, Googler John Mueller states:
“These heading tags in HTML help us to understand the structure of the page.”
25. Outbound Link Quality: Many SEOs think that linking out to authority sites helps send trust signals to Google. And this is backed up by a recent industry study.
26. Outbound Link Theme: According to The Hillop Algorithm, Google may use the content of the pages you link to as a relevancy signal. For example, if you have a page about cars that links to movie-related pages, this may tell Google that your page is about the movie Cars, not the automobile.
27. Grammar and Spelling: Proper grammar and spelling is a quality signal, although Cutts gave mixed messages a few years back on whether or not this was important.
28. Syndicated Content: Is the content on the page original? If it’s scraped or copied from an indexed page it won’t rank as well… or may not get indexed at all.
29. Mobile-Friendly Update: Often referred to as “Mobilegeddon“, this update rewarded pages that were properly optimized for mobile devices.
30. Mobile Usability: Websites that mobile users can easily use may have an edge in Google’s “Mobile-first Index”.
31. “Hidden” Content on Mobile: Hidden content on mobile devices may not get indexed (or may not be weighed as heavily) vs. fully visible content. However, a Googler recently stated that hidden content is OK. But also said that in the same video, “…if it’s critical content it should be visible…”.
32. Helpful “Supplementary Content”: According to a now-public Google Rater Guidelines Document, helpful supplementary content is an indicator of a page’s quality (and therefore, Google ranking). Examples include currency converters, loan interest calculators and interactive recipes.
33. Content Hidden Behind Tabs: Do users need to click on a tab to reveal some of the content on your page? If so, Google has said that this content “may not be indexed”.
34. Number of Outbound Links: Too many dofollow OBLs can “leak” PageRank, which can hurt that page’s rankings.
35. Multimedia: Images, videos and other multimedia elements may act as a content quality signal. For example, one industry study found a correlation between multimedia and rankings:
36. Number of Internal Links Pointing to Page: The number of internal links to a page indicates its importance relative to other pages on the site (more internal links=more important).
37. Quality of Internal Links Pointing to Page: Internal links from authoritative pages on domain have a stronger effect than pages with no or low PageRank.
38. Broken Links: Having too many broken links on a page may be a sign of a neglected or abandoned site. The Google Rater Guidelines Document uses broken links as one was to assess a homepage’s quality.
39. Reading Level: There’s no doubt that Google estimates the reading level of webpages. In fact, Google used to give you reading level stats:
But what they do with that information is up for debate. Some say that a basic reading level will help you rank better because it will appeal to the masses. But others associate a basic reading level with content mills like Ezine Articles.
40. Affiliate Links: Affiliate links themselves probably won’t hurt your rankings. But if you have too many, Google’s algorithm may pay closer attention to other quality signals to make sure you’re not a “thin affiliate site“. Seo .
41. HTML errors/W3C validation: Lots of HTML errors or sloppy coding may be a sign of a poor quality site. While controversial, many in SEO think that a well-coded page is used as a quality signal.
42. Domain Authority: All things being equal, a page on an authoritative domain will rank higher than a page on a domain with less authority.
43. Page’s PageRank: Not perfectly correlated. But pages with lots of authority tend to outrank pages without much link authority.
44. URL Length: Excessively long URLs may hurt a page’s search engine visibility. In fact, several industry studies have found that short URLs tend to have a slight edge in Google’s search results.
45. URL Path: A page closer to the homepage may get a slight authority boost vs. pages buried deep down in a site’s architecture.
46. Human Editors: Although never confirmed, Google has filed a patent for a system that allows human editors to influence the SERPs.
47. Page Category: The category the page appears on is a relevancy signal. A page that’s part of a closely related category may get a relevancy boost compared to a page that’s filed under an unrelated category.
48. WordPress Tags: Tags are WordPress-specific relevancy signal. According to Yoast.com:
“The only way it improves your SEO is by relating one piece of content to another, and more specifically a group of posts to each other.”
49. Keyword in URL: Another relevancy signal. A Google rep recently called this a “a very small ranking factor“. But a ranking factor nontheless.
50. URL String: The categories in the URL string are read by Google and may provide a thematic signal to what a page is about:
51. References and Sources: Citing references and sources, like research papers do, may be a sign of quality. The Google Quality Guidelines states that reviewers should keep an eye out for sources when looking at certain pages: “This is a topic where expertise and/or authoritative sources are important…”. However, Google has denied that they use external links as a ranking signal.
52. Bullets and Numbered Lists: Bullets and numbered lists help break up your content for readers, making them more user friendly. Google likely agrees and may prefer content with bullets and numbers.
53. Priority of Page in Sitemap: The priority a page is given via the sitemap.xml file may influence ranking.
54. Too Many Outbound Links: Straight from the aforementioned Quality rater document:
“Some pages have way, way too many links, obscuring the page and distracting from the Main Content.”
55. UX Signals From Other Keywords Page Ranks For: If the page ranks for several other keywords, it may give Google an internal sign of quality. In fact, Google’s recent “How Search Works” report states:
“We look for sites that many users seem to value for similar queries.”
56. Page Age: Although Google prefers fresh content, an older page that’s regularly updated may outperform a newer page.
57. User Friendly Layout: Citing the Google Quality Guidelines Document yet again:
“The page layout on highest quality pages makes the Main Content immediately visible.”
58. Parked Domains: A Google update in December of 2011 decreased search visibility of parked domains.
59. Useful Content: As pointed out by Backlinko reader Jared Carrizales, Google may distinguish between “quality” and “useful” content.
To understand the complexity of seo you should already know that Google uses over 200 ranking factors in their algorithm to determine which of the pages is relevant and worth increasing in search rankings. In the following we will dedicate interesting articles to the main factors that are integrated in the Google algorithm.
1. Domain Age: In this video, Google’s Matt Cutts states that:
“The difference between a domain that’s six months old versus one year old is really not that big at all.”
In other words, they do use domain age. But it’s not that important.
2. Keyword Appears in Top Level Domain: Having a keyword in your domain name doesn’t give you the SEO boost that it used to. But it still acts as a relevancy signal.
3. Keyword As First Word in Domain: A domain that starts with their target keyword has an edge over sites that either don’t have that keyword in their domain (or have the keyword in the middle or end of their domain).
4. Domain registration length: A Google patent states:
“Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain.”
5. Keyword in Subdomain: Moz’s expert panel agrees that a keyword appearing in the subdomain can boost rankings.
6. Domain History: A site with volatile ownership or several drops may tell Google to “reset” the site’s history, negating links pointing to the domain. Or, in certain cases, a penalized domain may carry the penalty over to the new owner.
7. Exact Match Domain: Exact Match Domains may still give you slight edge. But if your EMD happens to be a low-quality site, it’s vulnerable to the EMD update.
8. Public vs. Private WhoIs: Private WhoIs information may be a sign of “something to hide”. Googler Matt Cutts is quoted as stating:
“…When I checked the whois on them, they all had “whois privacy protection service” on them. That’s relatively unusual. …Having whois privacy turned on isn’t automatically bad, but once you get several of these factors all together, you’re often talking about a very different type of webmaster than the fellow who just has a single site or so.”
9. Penalized WhoIs Owner: If Google identifies a particular person as a spammer it makes sense that they would scrutinize other sites owned by that person.
10. Country TLD extension: Having a Country Code Top Level Domain (.cn, .pt, .ca) can help the site rank for that particular country… but it can limit the site’s ability to rank globally.
79 % of people will never scroll past the first page on a Google search. That means you can’t afford to be ranking on the second, third, or fourth page. You just won’t get the clicks and traffic you need to make SEO worth your time and money. And you need that organic traffic because 93% of online experiences begin with a search engine. On top of that, there are over 1 trillion searches every single month! Google First Page . A good SEO presence has the power to drive inbound traffic that could grow your business for years to come. But the average-joe website owner doesn’t have the power to rank on the first page of Google for the best keywords. There are already countless high-profile websites capitalizing on the top industry keywords. And there are thousands of other bloggers trying to rank for that keyword as well. That means the deck is stacked. And it’s not in your favor. You shouldn’t give up, though! There are a few proven methods that I’ve used and found success with to show up on the first page of Google Guaranteed . And the best part is that you don’t need the authority or links to rank for many of these keywords.
I can teach you how to show up for them anyway. First, I’ll explain why you’re doomed for now. And second, I’ll show you how to use this problem to your advantage to rank on the first page of Google despite your shortcomings. Ready to get started? Let’s do it. Knowing how strong your website’s authority is crucial. It determines your whole SEO strategy. Your domain’s authority in the eyes of google determines which kind of keywords will bring the most traffic to your site. If your site has high authority, you can go after difficult keywords which usually bring in more traffic whereas if your domain is not strong SEO wise, you should go after keywords which result in less traffic but are easier to rank for by a weak domain. Older websites usually have more authority and backlinks compared to newer websites.
A simple 3 step process to determine your domain authority
Keyword research is the process of finding the right keywords which we can rank easily to get targeted traffic. There are a ton of free and paid tools to help you with this process but for the sake of readers’ convenience, let’s see how you can do it for free: First of all, Come up with 15-20 to keywords that people might search for when looking for your product or service. Make sure you include both buyer intent and information intent keywords. Each keyword should be at least 3 words long. For example, if I had an eCommerce store selling badminton equipment, I would come up with buyer intent keywords like:
Cheap badminton rackets
Badminton rackets for kids
Figure out the Search intent
Once you have nailed down your top 5 keywords, you need to find out the search intent behind them. By deciphering the search intent, you will know what kind of content do you need to create in order to rank. Seo Pricing Plans .
Just put the keyword in google and hit enter. Now we have to Figure out two things:
What kind of results is the most common out of the 10 shown by Google? Are they blog posts, videos, Product pages, pdfs, images, or something else?and what is the intent of the searcher:
Informational intent – Someone looking for information. Example – How to email someone, what is an email.
Navigational intent – Looking for a particular website. Example – Gmail Login, Facebook signup.
Transactional/Buyer Intent – Looking to buy something. Example – Buy web hosting , get insurance quotes.
For informational intent keywords, videos and blog posts are the most suitable format whereas for transactional intent keywords, product/service pages, landing pages work the best. Navigational intent keywords only work for the site/company searchers are looking for. Even if you are able to rank for “Facebook”, you won’t get much traffic if any traffic, as almost all the traffic will click on facebook.com in the search results.
Now that you have figured out what keywords to target and what kind of content to create for them, it is time to actually create it. Most likely its either one of these two – Blog post or Product/service page and for both of these content types, the same SEO optimization rules apply.
Your URL should always the main keyword you are targeting and should not be too long. For example, the keyword I am targeting is “Google first page guaranteed” therefore URL looks like attentionalways.com/google-first-page-guaranteed/, many people use the entire title in the URL. That makes the URL too long so I suggest you don’t do that. Main keywords in the Title . Your main keywords should be in the title of your page/post. Since Google treats synonyms similarly, you can get away with using synonyms in the title but having something totally unrelated is a bad SEO practice. Add modifiers to title . Modifiers like Best, top, cheapest, (current year), etc in the title help you get additional traffic without additional effort. Many people add modifiers like these to your main keyword while searching online. This is not completely necessary to add modifiers but it is a nice and quick way to get more traffic. Search Engine Optimization .
Wrap title in H1
Although WordPress wraps title in H1 tag, by default many themes overwrite this. Check if this is the case with your site, and correct it. Use multimedia like Images and videos . Using images and videos in your posts not only makes it look better but also increases the time a user spends on your site which is good for SEO.
Subheading in the H2 tag
All your subheadings should be in the H2 tag.
Link out to external resources
Linking out to relevant external resources helps google determine the topic of your own page better and improves user experience as well. Image alt text . All the images you use should have an alt tag. Don’t leave it blank.
Long content (Google loves it)
Lately, Google has been preferring Longer content over shorter content. Aim for 1500 words on a page at least.
5. Get it some links
For any type of page to get traffic, it needs to make it to the front page of google. And unless you are a huge site with tons of authority, your page will be needing backlinks (sometimes tons of links) to get to the first page.
The two types of links the page should have are:
Internal links . Internal links are links from other pages on your site. These are the easiest to get however many people to overlook this. An example of an internal link is this, where I am internal linking to my post about Email Outreach lessons that I learned after 5000 Link Building emails. The benefits of using internal links are two-fold. Not only do internal links help your pages climb up google rankings, but they also keep your site visitors on your site for longer which is another Google ranking factor.
External links (that is links from other sites) are like votes. The more votes you have, the higher your site ranks in google. Backlinks continue to be the strongest ranking factor in Google. But they are hard to come by on their own. You need to make a link building strategy for your site and execute it to earn links.
If you want to get started with link building, I would suggest starting with Link exchanges and link swaps with other site owners. Here is a free facebook group to help you do it. When done in moderation, it can help you get great results.
And if you want to receive backlink opportunities for free every week, then you can signup for our Backlink opportunities newsletter .
Track its Google ranking and traffic
The next step is to start keeping a track of where your pages are ranking for their target keywords so that you can get real-time feedback on your link building efforts. As you build links, optimize the content, increase your site speed or make any other changes to your site, the pages will either move up or stay in the same position thereby providing you with insights as to which activities are helping you the most SEO wise. By using the change in ranking positions as feedback, you can double down on activities that result in an increase in rankings and cut back on activities that give no or negative results. You can use Serptoday’s free plan to start tracking your rankings. Serptoday is especially useful to bloggers who are just starting out and don’t have much money.
Optimize the page after it gets to Page One
After your page gets to page 1 for the target keyword, new ranking factors like Click-through rate, dwell time, etc will kick in. To keep your page on page 1 you not only have to keep building links, but you also have to do the following:
Optimize the title tag and meta description for the most clicks from Google
These 2 things are what a searcher sees before they decide to visit your page. Optimizing Title and meta tag is similar to dressing up for an event. People judge you by how you look before they decide to talk to you (in our case, visit our page). Suppose you are on position 6 and you update your Title and meta description which is more compelling than the websites ranking above you. When Google sees more people are clicking on a page ranking on position 6 than higher-ranking pages, it will promote your page higher.
Improve Dwell time
Dwell time is the time difference between when a user clicks on a search result and when they come back from the website to the search results. The longer they stay on their website, the better it is as Google sees a longer dwell time a signal for good user experience.
Keep updating the content of the pages
By updating the page with up to date information on a regular basis, users are more satisfied with your content and stay on your site longer.
Build internal links
As explained in the fifth point, building internal links helps increase the dwell time. By internal linking, you give readers something more to read about. This especially works well when you link out to closely related articles
.Make your website faster
In July 2018, Google rolled out the “speed update” which rewarded faster sites over their slower counterparts. This is how speed impacts your rankings directly. The indirect effect is through dwell time. If a user clicks on search result but your site takes too long to load and show the content hee came to see, he is very likely to click the back button which affects your dwell time.
Make the Content pleasant to the eyes
If the page is good looking and well designed, it is easier for the readers to consume whatever you have on the page. And if they find it easy to consume the content, they are more likely to stay on the page and read it till the end. There you have it – 7 simple steps to guaranteed ranking on google’s first page. Notice that I said simply and not easy because it is not easy to rank on google anymore. But if you work smartly, you can definitely achieve it. It requires a lot of consistent hard work to rank on Google these days but the rewards make it all worthwhile. Here is a list of some digital marketing tools to make the process a bit easier for you!
And here are some more SEO services to help you optimize your site further!
If you would like us to do the hard work for you, click here to buy our mega seo services .