Categories
Search Engine Optimization

Offshore Business Meaning

In a simplistic manner, an offshore business’s meaning indicates nothing more than a company that is established in another country. Let’s say you are living in Singapore and you incorporate an International Business Company (IBCs) in Belize to do business, so that is an offshore business.

So, how do offshore companies work? One key feature concerning an offshore business is that you need to know these companies would be prohibited from conducting any economic activities within the incorporated jurisdictions.

Notwithstanding, law amendments in each offshore country can bring different bonuses and barriers to an offshore business registered in that particular jurisdiction. In some cases, you may also find out an offshore jurisdiction in which your offshore business can be allowed to do business inside the territory, but is required to suffer local tax along with many compliance obligations.

Sometimes people can feel confused due to the misconception about the offshore business – which is said to be a tool for tax evasion or hiding money from the government. It, however, is not such case. Offshore companies are legal since they are governed by the jurisdiction regulations where they are incorporated or registered.

In addition, not only does an offshore business take advantage of a favorable tax regime offered by most offshore jurisdictions, but also there are more possibilities when it comes to incorporating an offshore company.

And here are some advantages of going offshore:

1. Tax benefits

This seems to be the top reason why people opt for offshore business. By forming an offshore company, foreign investors can be entitled to gain a deduction of tax burden. In other words, they are often tax-exempt or just pay a modest rate of tax by virtue of the business-friendly taxation laws of certain jurisdictions.

Take Hong Kong as a typical example, the territorial taxation system in this country allows profits which derive from trading activities outside its territory to be not subject to suffer profits tax.

2. Asset protection

Beside offshore business tax advantages, another appealing factor that makes people seek offshore is wealth protection. Jurisdictions with a strong reputation and stability in both politics and economy are the most favorite place to incorporate an offshore business.

Obviously, the act of moving your assets to offshore corporations and legal business structures abroad helps to create a stronger protection layer for your wealth from unexpected liabilities.

Some offshore centers which offer favorable laws regarding financial privacy such as the BVI, Belize, Seychelles et cetera have been widely preferred in the world as deemed best destinations to go for asset protection.

3. Minimal maintenance requirements

Not only do offshore companies offer simplicity during the setting-up process, but they also are offered more flexible regulations after the incorporation stage.

There are fewer requirements in terms of annual reports and financial accounts with the Companies Registrar (providing that they do not carry out business activities inside the jurisdiction whey they register). In addition, most offshore companies tend to be easier to maintain in comparison with onshore companies.

It should be worth mentioning that the level of information in which the registrar of companies at each offshore jurisdiction requires could be not the same.

Our advice is that once you have come to the first step for offshore company formation which is to choose a suitable jurisdiction (a guideline of full steps on how to set up an offshore business will be discussed in the last part), do examine whether you can fulfill that jurisdiction’s requirements after registration.

4. A high degree of confidentiality

Typically, most offshore countries do not disclose the company directors, beneficial owners, shareholders to the public, thus you can feel secure that all information would be kept confidential. However, it is a must to register and maintain these profiles and data with the Company Registrar.

Because of many potential benefits, offshore business setup is the widely-used solution for tax planning strategies of many small and medium-sized enterprises.

An offshore company can be used for different purposes. Particularly, ease of administration with an offshore company is preferred by most e-commerce players. Internet traders can also use offshore corporate structures to keep its domain name in existence as well as control the internet sites.

For other business sectors, you can also explore the usefulness of having an incorporated company in overseas jurisdictions.  Counselling business and international business prefer offshore structures by dint of its corporate flexibility and tons of tax benefits available.

In another scenario, entrepreneurs in relation to holding businesses are more likely to go offshore to obtain better confidentiality or minimize certain types of tax (capital gains tax exemption for example). Such businesses are very typical examples of how an offshore business can be used for.

Categories
Search Engine Optimization

Increase Your Business Web Traffic

These days, there are a lot of different sources of paid traffic available online. And no we’re not talking about those ‘I will send 10,000 people to your website in 3 days’ kind of packages (although we will take a look at those too).

Paid web traffic is a relatively broad term, and we’re going to look at the pros and cons of many of the options available. Pay per click is perhaps the best known options for buying website traffic, but there are actually quite a dizzying array of options available for escorte premium .

What types of paid traffic are there?

When it comes to buying website visitors, most will default to Google Ads. And for good reason; Google offer by far the most comprehensive platform to buy website visitors. But there are plenty of other ways of generating online traffic. The ones you choose will most likely depend on your goals for your business and your site.

Pay per click or per impression

PPC is probably the first thing you think of when you think of paid traffic sources. You pay an advertising platform, normally one with access to a huge and global audience, to display your business banner or link to people based on their searches. if you want to search for cars .

Paid or sponsored posts

Sponsored posts in high profile publications are nothing new. Think of advertorials in magazines or on TV for example. In the digital age, paid guest posts are big business, with a whole industry built around hosting articles with back links to your website.

Influencer marketing

The rise of social media has bought with it a whole new channel of marketing. In fact, influencer marketing isn’t even really a new thing. Think of product placement in Bond movies, or the associated hype around products or brands associated with red carpet appearances by movie stars.

Buying targeted traffic

You might have seen, or perhaps heard of, the option to buy targeted traffic sources for websites on sites like Fiverr. Many of these claim to be sending you carefully vetted traffic from specific locations around the world, for example ‘I guarantee 10,000 visits from the USA in 3 days’.

Paid directory listings

Remember Yellow Pages? Directories are still about, although mostly online and perhaps less important than they once were. Having your business listed on a directory can be very important for certain types of industries, specifically niche and specialist services. Are paid directory listings worth the price of entry for the average business?

Pay Per Click Traffic Sources

As mentioned, PPC is probably the most popular and best known way to boost your website traffic with genuine and interested visitors. With so many years of building their algorithms, developing platforms and collecting data, of course this is the best way to get your message out there.

The downside? It can become expensive. Pay per click can be anything from less than a dollar all the way up to the multiples of hundreds for one click. The average for most businesses will be around the $5-10 per click on the most popular keywords, although this can surge at certain times and be subject to intense competition.

Another downside to pay per click, as we’ve discovered regularly on this blog, is the exposure to ad fraud and click fraud. These are practices designed to channel the ad spend of all types of companies to fraudulent parties, or even just to damage your advertising strategy.

Riparazione elettrodomestici a Milano

Besides these downsides, pay per click is very effective and creates a level playing field for all marketers and companies regardless of their size. Consider that $3.5 trillion was spent online in 2019, and that is forecast to grow to around $4.9 trillion by 2021, and you’ll see why online marketing is a big deal.

Google

The big dogs when it comes to pay per click, Google Ads is the world’s biggest pay per click advertising source with between 70-73% of all global advertising spend on the platform.

Google is the world’s most used search engine, with 75% of all searches globally. As well as this, the Google Display Network, which is a list of about 2 million websites that ads can be displayed on as part of your PPC campaign, makes it even more appealing. When you consider also that the Display Network includes sites like YouTube, Google News and Blogger, you realise how big a deal Google PPC ads are.

Pros: Huge reach, easy to manage, accessible for any business, lots of options for different types of advertising

Cons: Lots of competition for keywords, open to ad fraud/click fraud, can become very expensive if not managed correctly

Bing

Microsoft’s search engine offering, Bing is the world’s second biggest search engine advertising network. Although this is only 9% of the worldwide market share, they seem to have a big presence in the USA where they apparently have a 33% market share.

Using Bing’s PPC ads gives you access to the Microsoft Network of sites which includes MSN and Yahoo! Searches done through Yahoo show results from Bing’s search engine software, and with 3% of global searches, that’s another nifty little slice.

Pros: Less competition for top spot than Google, cost per click less than Google, access to popular sites such as Yahoo!

Cons: Smaller market share, still vulnerable to click fraud and ad fraud, some limitations on targeting ads

The Facebook Family

The world’s biggest social media network has become one of the biggest options for advertisers in recent years. Despite negative press and even some boycotting by businesses, Facebook still attracts between 20-25% of the global online ad spend.

That controversial access to user data is what gives it the edge, with the option to target user demographics on a level that the search networks just can’t. In terms of paid traffic, it’s a very effective way to build up some steam on your marketing and get great visibility. In fact, adding your business to Facebook has become standard practice these days, generating decent traffic for all kinds of websites.

Consider also that Facebook owns Instagram, the ‘other’ huge social media network, and there is also a display network, known as the ‘Audience Network’. In short, using Facebook as a paid traffic source can be a very potent recipe for success.

Pros: Access to users of the world’s two biggest social media platforms, easy to manage and relatively affordable CPC compared to Google, demographic access is unrivalled

Cons: Data suggests that Facebook’s organic reach has been depleted (so you need to spend to get results), reach limited to active users of Facebook and Instagram, Facebook ads can be subject to click fraud

The Other social media sites

For brevity, we’re putting all the other social media sites into this list which includes:

  • Twitter
  • Pinterest
  • Linkedin
  • Reddit
  • Snapchat

Each of these sites independently offer paid ads targeting their users. Of course, each come their own pluses and minuses, but in general it all comes down to targeting active users. Reddit, for example, is one of the internet’s fast growing websites and an increasingly important site for SEO marketers to share their links.

For B2B, Linkedin has grown into a very important platform, and Twitter and Pinterest both have their own loyal users too. A benefit to all of these is a relatively lower CPC than Google, the ability to target traffic through interests and demographics like Facebook, and slightly less competition than both of the above.

Pros: Good access to user demographics, relatively un-competitive, lower CPC than the search giants sponsoring brokers .

Cons: Reach limited to active audience on platforms, some doubts about value for money and effectiveness, additional campaigns to manage if you’re also running Google/FB etc

Paid or Sponsored Posts

Marketers have grown wise to the importance of the guest post for a combination of traffic sources and to boost domain authority (DA). Although DA has been around for years, a whole industry in pokey websites designed almost exclusively to host guest posts has sprung up, slightly skewing the effectiveness of this practice.

However, guest posts on the right website are most definitely worth the price of entry (which will hopefully be free!). As far as paid traffic sources go, a guest post on a website like Buzzfeed, Huff Post or Business Insider will reach a huge audience. As a happy side effect, a post on a reputable website will do wonders for your SEO and your domain authority.

Be warned, however, that Google does frown on paid links, seeing it as a ‘grey hat’ (e.g; shady) SEO technique. But the assumption is that, from a reputable source, this can be overlooked and seen as ‘white hat’ (e.g; good).

The trick is to keep an eye out for claims from website owners about the huge amount of traffic generated from a site you’ve never heard of. And, on closer inspection, it’s a shoddy site built around a generic wordpress theme with lots of content that’s badly written, terribly formatted and surrounded by ads. If the alarm bells are going off, that’s because you’ve probably stumbled on the kind of site that ad fraud networks operate.

Yes, these sites will likely drive traffic to your website, but it’s not a traffic source you’ll want in the long run. Research what are popular sites in your niche, dig deep into the stats for sites you’ve never head of, build up a relationship with the publisher and don’t just shell out money because the domain authority is good.

Pros: Great for your reach and visibility, will also likely improve SEO from the right website, can be cost effective in the long run

Cons: Low quality sites can drive bot traffic to your website, low quality sites can also negatively affect your SEO and domain authority (DA), often sites for paid guest posts just disappear if the webmaster can’t afford the upkeep

Influencer Marketing

Despite some bad press in recent years, influencer marketing as a paid traffic source isn’t going anywhere. The reason is, influencer marketing has been proven to be effective. Consider that most milennials and Gen Z’ers are more likely to watch YouTube or spend hours scrolling Instagram and Snapchat, and this is where influencer marketing as a traffic source for your website or business starts to make sense.

One of the huge benefits of influencer marketing is that viewers likely trust your influencer. Seeing your product in their hands is a solid endorsement that will make others want it. Go back to the 1980s, and  Run DMC released ‘My Adidas’, Pisy which is an opportunity that Adidas seized to great effect.

How does it work? There are agencies who manage influencers and specialise in pairing brands with the right guy/gal. But if you want to DIY, you simply find the influencer you want to work with and reach out to them. Simple as that. They often have their own ground rules and pricing, but the good thing about working with people directly is that you can negotiate your own deal.

The downsides to influencer marketing are that people are people, and sometimes they do silly things. For example, if your chosen influencer gets involved in some scandal, this can reflect badly on your brand. It’s also hard to quantify how effective your partnership has been, unless they share a trackable affiliate link, for example.

We’ve looked in depth at guerilla marketing and native advertising before, which are both interesting paid traffic related subjects.

Pros: Effective in targeting younger generations, can be cost effective with the right influencer, can quickly establish your brand visibility with a market segment

Cons: Your influencer’s conduct can affect how your brand is viewed, ROI hard to measure, influencers might lose engagement or stop producing content without notice

Buy Targeted Web Traffic

There is no shortage of places where you can buy web traffic online. A simple search for ‘buy website traffic’ nets 1.25 billion results. Most of these claim to have 100% human traffic, no bots, targeted niches and a huge amount of traffic from whichever national source you’re looking to target. Often the prices are incredibly low too, sometimes fractions of a penny per visitor. So what’s the catch with this cheap website traffic? Are these really genuine humans clicking onto your website?

Generally speaking, buying cheap targeted web traffic from sites like Fiverr means you have little to no control over your traffic sources. You are also very unlikely to see much in the way of engagement, with that huge surge in traffic mostly from accidental, redirected or even automated sources.

When it comes to paid website traffic sources, this can be a ‘quick win’ to boost your views, but usually at a detriment to your website overall. It’s strongly advised that unless you aim is just to increase your website views, for whatever reason, you should avoid using cheap paid web traffic.

Pros: A fast way to boost your website views, cheaper than PPC methods

Cons: No way to control sources of traffic, very little site engagement, not always what it is claimed to be (i.e; often bots or redirected traffic), usually click farm traffic, even if it says it isn’t…

Visit the most sexiest escorts

Paid Directory Listings

If you’re as old as me, you might remember sites like DMOZ, or the fact that you used to need to submit your website to directories to be listed. For example, Yahoo! used to require webmasters to submit their site so that it could be indexed on their search results.

Google changed the game with it’s sophisticated algorithm which removed the need for any of that legwork. Instead, Google finds you through your site’s relevance, traffic history and well optimised content. But, that doesn’t mean that directories have gone away, and in fact there are plenty of sites that will list your site for free, but usually ask for a fee to promote or bump your site up the list.

As a paid web traffic source, are these directories worth their price? In general, no not really. But, as usual, it’s not quite as simple as that. Some specialist industries such as architecture or law may have directories that are only open to members which usually need paying for.

Do you need to pay to be listed on Yelp or Yell.com? If being at the top of these directories might make a difference to your business, then you might say yes, so it comes down to your business strategy. For most websites, for example if you’re an eCommerce site or a fintech startup, being on a directory site will probably make little difference.

Pros: Backlinks are good and directories are usually do-follow, extra visibility can be useful, annual subscription can be affordable

Cons: Often used by cold calling marketers to farm contact details (hence, lots of spam and nuisance calls), not necessary if you have decent content indexed online, PPC much more effective at targeting specific demographics

 

Conclusion

As a website marketer, paying for website traffic is perhaps inevitable, but it’s knowing what to choose. You’re obviously going to want the most effective option, and also avoid exposure to fraud. Pay per click has become the go-to option for paid traffic simply by virtue of being effective and easy to manage. You have broad control over your keywords, geographic and demographic targeting and even your budget.

But, depending on your product or service, harnessing the power of influencer marketing or sponsored posts can be an effective additional traffic source for your website. Paying for ads on social media is also something that has a lot of potential for marketing success, if done right.

Any marketer needs to bear in mind the potential for fraud on their paid ads, especially with PPC. Protecting pay per click ads from fraudulent practices might not be the first thing you think of when setting up your marketing, but you’ll most likely find it to be hugely beneficial.

Categories
Search Engine Optimization

What Does A SEO Agency Do ?

A SEO agency employs experts in different areas of search engine optimization. These SEO professionals provide a range of services, including auditing your site, developing a tailored SEO strategy, and implementing the tactics that will help your business reach its goals.

SEO is also more complex than ever in 2020. It takes more than just building links, creating any old content, and adding a few keywords to improve your organic search rankings and increase the visibility of your business or brand frizytube . You need to keep track of and understand: Emerging trends , ulei cbd (e.g., voice search).

Working with an SEO agency will undoubtedly save you a lot of time, but it will also cost money. You’ll need to determine if your business has a budget for SEO. If you’re not able to afford hiring an SEO, then you’ll be forced to do it yourself. Keep in mind that ranking well on search engines can significantly increase your business’ revenue, which may very well justify spending more now to hire an SEO. You’ll need to determine how much your business can afford and what extra income you could possibly generate by ranking better.

Another thing to consider is your specific business. Every business is different and will have different SEO goals. Some businesses operate in a niche that is extremely competitive and far more difficult to rank while other businesses may operate in a less competitive niche with far fewer competition. The area your business targets is another factor. Uși de garaj . Do you sell a product or service that is offered nationwide or do you only sell locally? Ranking in a small town for a local business will naturally be easier than ranking for a search term competing nationwide. If you’re a local business with low competition, you may be able to succeed by doing adult SEO yourself. However, if your fxo competition level is extremely high, you’ve got a lot of work ahead and are going to need to hire a professional SEO agency.

Another thing to consider is your knowledge of SEO. Do you know a lot about SEO or are you just sort of dabbling into it? Search engine optimization can be risky and optimizing your website with the wrong SEO tactics has consequences. Some search engines (primarily Google) are constantly changing their algorithms and reevaluating what it “likes” and what it “doesn’t like.” If your website is not up to par with what Google wants, they can penalize your website, strip your website from their SERPs, and crush your business listing almost instantly. Potentially at that point, your business name wouldn’t even show up – even if a customer searches for your exact brand name!

Take, for instance, BMW. The automobile giant was deindexed completely from Google for a few days in 2006 after it was found cloaking links. Interflora, a flower retailer, was hit with cosmetice cbd a one-month deindexing in 2013 after hiding links in advertorials. Famously, travel site Expedia was hit with a rank penalty in 2014 after over-saturating anchor text and other SEO tactics now frowned upon. For larger businesses with more popular websites, the recovery process is a bit easier. But for small business owners, this can be devastating.

This is why you really need to know your SEO and stay up to date with the latest SEO best practices. Google alone has over 200 different factors on how a page ranks. While professional SEO companies don’t even know them all, they do have experience and can make an educated guess. A good SEO agency will also know and adhere to all of Google’s rules and avoid wrong SEO tactics. If you’re not sure what you’re doing, performing SEO yourself can have negative consequences and it is better to hire a professional.

So, do you really need an SEO agency? That’s up to you. A larger business will likely say yes, but a small business may decide to forge their own road and do it themselves. Performing SEO yourself is still entirely possible – if you have the time, the right tools, and the savviness of learning and implementing the best SEO practices.

 

Categories
Search Engine Optimization

What Is A SEO Company ?

What Does an SEO Agency Do? A Lot, Actually.

A lot of business owners don’t understand what goes on at an SEO agency, meaning as far as they know, I (and the rest of my team) juggle hats all day.

First, let’s clarify what SEO even is. SEO stands for search engine optimization, which is the process of increasing a web page’s search rankings in order to increase online visibility.

What goes into white-hat SEO? Well, there are more than 200 factors that go into what makes a page rank high on the search results page, but the ones that matter the most (and the ones white-hat firma SEO revolves around) are:

  • Whether or not your website is secure (HTTPS vs. HTTP)
  • Whether or not your website is mobile-friendly
  • How fast web pages load on your site
  • Whether a web page has the correct schema markup (type of website code)
  • The quality of your web pages’ content
  • The length of your web pages’ content
  • Presence of social signals that point back to your website
  • Presence of quality backlinks that point back to your website
  • Whether or not you have optimized images on your web pages
  • The search intent of the user

How we influence the factors mentioned above are with a few key SEO services and targeted strategies. A good SEO company (like ours, for example) should typically include the following in their SEO contract:

  • Website structure analysis
  • Website content analysis, including conversion rate analysis
  • Off-page online analysis
  • Optimization of website code and structure
  • Optimization of onsite content
  • Optimization of off-page factors

WEBSITE STRUCTURE ANALYSIS

While Google and the other major search engines (who don’t really deserve mention, though I know Bing is trying really hard) stress that they want you to design your sites for users rather than search engines, let’s face it – it needs to be structured properly for the engines to read if you ever want to get those users. Things our web team looks for include:

  • HTTP or HTTPS – The “s” at the end of HTTPS means your website is secure. You need a secured site even if you don’t take credit card payments online because Google gives secure websites preference in the search results.
  • Analytics setup – We look for existing analytics tracking, and if there is none, we install it so we can better track where your leads and sales are coming from. This helps provide the most meaningful results for you.
  • Robots.txt – This is the file that is used to prevent search engine crawlers from crawling and indexing pages on your website that you want hidden from public view.
  • Site errors – These send signals to search engines that your site is not trustworthy and thus not worthy of being a premium listing spot. Common errors include 4XX errors, duplicate page content, duplicate title tags, missing title tags, and crawlers blocked by Robots.txt.
  • Indexed status – Indexed pages have been found by search crawlers (like the spiders for Google) and deemed to have enough quality for relevant search phrases. Indexed pages will show up in search results and can drive organic traffic to your site.
  • Sitemap – Your XML sitemap is a list of all the pages on a website that you want a search engine to index (not to be confused with the robots.txt which tells a search engine which pages not to index).
  • Page speed – User experience is important for search engines – they know that users are impatient. This is why site speed if a factor in how well your website ranks.
  • Meta elements – Duplicate title tags, meta descriptions, and site content can all negatively impact your site’s search engine rankings and click-through rate. Ensuring your meta elements are optimized will better your chances of being found on the SERPs.
  • Conversion rates – we look for bottlenecks in the user experience and content that might be throttling leads. For example, we will A:B test different contact forms or links to find out which ones work the best for your company.

CONTENT ANALYSIS

This is where I and the rest of the SEO team come in. By checking out the content you already have on your site, we can diagnose a number of issues related to:

  • Voice search compatibility
  • Poorly targeted keywords
  • Poorly ranking content
  • Duplicate content issues
  • Missing pages
  • Name-address-phone number inconsistencies (for local SEO)
  • And more

Ultimately, your website content is the most important thing you can have—it’s what will attract visitors and convert them to leads. So once we get an idea of the content you already have, it will help us decide how to structure our plans for your website moving forward.

We also perform a keyword analysis to find the best opportunities to rank higher and connect with more customers.

OFF-PAGE ANALYSIS

Much of your SEO success takes place off your website, on review sites, industry blogs, online directories, and more. The good part about that is that if you’re really popular online or have lots of stellar reviews from past customers, it’s easy to rank really well for your treasured keywords. The bad part of that is most small companies aren’t that popular and many may have more negative reviews than positive, no matter how good their services are.

OPTIMIZING CODE AND SITE STRUCTURE:

Sometimes your site code and structure is in a good place and only needs a few minor tweaks. (Let’s be real—there’s ALWAYS something else you can be doing to outperform your local competitors.) When the SEO team at Blue Corona optimizes your site code and structure, you can rest assured knowing you have experts handling the job. But more importantly, we will:

  • Structure your site’s navigation so it’s easy for people to find exactly what they want
  • Clean up the code in your site so it runs faster
  • Eliminate errors Google picks up when it crawls
  • Add an XML sitemap so Google’s crawler can quickly visit the different pages
  • Add internal links to pages within your site so users can flow to the places you want them to go

How Do I Find the Best SEO Company for My Needs?

Good question. An SEO partnership is long-term, so you need to be sure of who you’re picking. Remember those black-hat techniques I mentioned at the top of this article? You’re going to want to avoid those.

Not all SEO companies or content marketing firms live up to their promises of more traffic, better rankings (Note: rankings aren’t the real measure of success), and more leads. Avoid any SEO company that promises anything like the following:

  • Overnight rankings
  • Doubled traffic
  • Instant leads
  • Search engine submissions
  • X amount of backlinks
Categories
Search Engine Optimization

Grey Hat SEO

What is Grey Hat SEO?

It is what its name suggests. It’s somewhere in the middle of white and black and if used by a professional, can still be effective. However, it’s safe to say that taking a grey hat approach is playing with fire if you’re not 100% sure of what you’re doing and since we’re predominantly content-led now, it’s not something I would recommend.

Grey hat consists of techniques such as:

  • Cloaking
  • Purchasing old domains
  • Duplicate content
  • Link buying
  • Social media automation and purchasing followers

Cloaking

Cloaking is a practice that shows the user a different result than it does the search engine. For Google, it’s considered to be a high-risk practice that is in violation of its rules. Personally, I would put cloaking in the black hat category and many would agree, but the jury’s still out in certain parts of the SEO community where it actually falls.

As you can see from the Matt Cutt’s video, cloaking is not something that he or Googlebots approve of. Cloaking can be achieved by altering meta information, so that it doesn’t reflect the content and tampering with the IP address of a site.

Doorway pages can also be considered a form of cloaking and are large sets of pages which are each optimised for a keyword or phrase in order to direct the user to one site. Again, they are designed to manipulate bots and trick users into visiting a site they didn’t intend to. These can also be multiple pages on the same site that have keywords such as locations, so that the site can take advantage of as many keywords as possible.

Old Domains

The web is a font of old domains that have been abandoned and those that the owners don’t use much and these are often used as a way to create backlinks in order to improve rankings. Generally, these tend to be authoritative domains so that the link appears to be of a good quality.

Duplicate Content

Content, content. It’s the kingpin of the internet and all SEO efforts. We mentioned text spinners before and whilst a small proportion of these can be effective, it’s still a very dodgy idea to use them.

Purchasing Links

One word of advice: don’t. If you get found out, you will get a penalty, it’s as simple as that and all of the investment you have put into your site will be worth zero. However, you can list your site on relevant industry directories as this is approved of.

There have been a lot of scare stories relating to guest posting and if this constitutes buying links, but if no cash is exchanged, then this is irrelevant. However, links can be exchanged for sponsorship of events (for example) and this is OK too.

Social Media Automation and Buying Followers

By social automation, I’m not talking about using tools such as Hootsuite or Buffer to schedule posts. These are legitimate tools that help to save time when you’re managing multiple accounts.

However, you can get other tools that auto-follow and unfollow 1000s of social media users without you lifting a finger for as little as a fiver for 5000. This is one of the few here that can be called strictly grey hat as it’s not made it to Google’s blacklist yet, possibly as social signals are only just becoming important to search engines.

Buying followers may seem like a great idea to make it look like you’re in with the in crowd, but all it actually means is no engagement and the risk of infecting any true followers with malware in some instances. There’s no positives to it and it’s easy to tell those that have, as they have a Twitter following filled with faceless profiles. Organically obtaining a following isn’t necessarily an overnight affair, but it’s worth it in the end.

What does all this mean?

Some SEO companies use grey hat tactics, but the best ones don’t. The short-term advantage, much like black hat (and many of these tactics overlap into black hat) don’t make for a long-term business. Whilst grey hat might gain you some traffic initially, it won’t last, especially if you get caught out.

In essence, with modern content marketing and SEO, white hat wins out. The web is highly competitive, we all know that and so in order to ‘beat the system’, the best way is to work with it and invest in the future of your site.

Like anything in life, taking shortcuts to get you where you want to be right now is often the path to failure. Great SEO, good content and a well-planned out business, that’s what will give your site the competitive edge in the end.

Categories
Search Engine Optimization

White Hat SEO

The term “white hat SEO” refers to SEO tactics that are in line with the terms and conditions of the major search engines, including Google.

White hat SEO is the opposite of Black Hat SEO. Generally, white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines’ terms of service. These tactics stay within the bounds as defined by Google. Examples of white hat SEO include:

  • Offering quality content and services
  • Fast site loading times and mobile-friendliness
  • Using descriptive, keyword-rich meta tags
  • Making your site easy to navigate

Examples of black hat SEO, by contrast, include purchasing links or using deceptive cloaking techniques. Any tactics that are considered deceitful or harmful for consumers would qualify as black hat. Black hat tactics are extremely risky and, as Google’s algorithms evolve, less and less likely to work.

Why Are White Hat SEO Techniques Important?

Failure to engage only in White Hat SEO practices can get your site banned from Google and other search engines.

As the number one search engine, Google is visited by billions of people per day, and each visit presents the potential for your site to be discovered by a new user.

Google is an undeniably powerful source of traffic to your website, and being banned can result in a drastic drop in website traffic and even business. Consider all the work that goes into your website and then think about what it would be like to be banned from the internet’s most commonly used search engine. What’s worse, once you’re banned from Google, there is no guarantee that they will ever re-list you. A lifetime ban from Google would have tremendous consequences.

Why risk it? Check out a complete description of Google-approved SEO techniques at Webmaster Guidelines. Google’s Webmaster resources are the go-to place to learn Google white hat SEO practices.

Should You Implement White Hat SEO Methods?

Definitely! Implementing White Hat SEO practices is the best way to create an ethical, sustainably successful website and business.

Here are some of the steps you should follow to make sure your SEO methods are strictly white hat.

Offer Quality Content and Services

Create high-quality content that meets your visitors’ needs and helps solve their problems. Use SEO keyword research tools to discover the most relevant keywords that your site content should be optimized for.

Then focus on using those keywords in great content, such as how-to articles and videos, that match the intent of the keyword and your end user.

Use Descriptive, Keyword-Rich Meta Tags

Follow best practices when creating meta descriptions for each page on your website to help search engines and users discover your content.

Make Your Site Easy to Navigate

Be mindful when organizing your site’s Information Architecture. Sites that are easy for users to get around tend to perform better in organic search results too.

 

Categories
Search Engine Optimization

Black Hat SEO

Black hat SEO refers to a set of practices that are used to increases a site or page’s rank in search engines through means that violate the search engines’ terms of service. The term “black hat” originated in Western movies to distinguish the “bad guys” from the “good guys,” who wore white hats (see white hat SEO). Recently, it’s used more commonly to describe computer hackers, virus creators, and those who perform unethical actions with computers.

Black Hat SEO is most commonly defined as a disapproved practice that nevertheless could increase a page’s ranking in a search engine result page (SERP). These practices are against the search engine’s terms of service and can result in the site being banned from the search engine and affiliate sites. A list of tactics and strategies employed by black hat SEO practitioners have been openly denounced on Google’s Webmaster Guidelines and Bing’s Webmaster Guidelines.

“Is the work that I’m doing adding value to the user or am I just doing this for search engines to see?” is a litmus test on whether an SEO tactic would go against a search engine’s webmaster guideline. If no value is added to the user, but rankings are likely to increase, then your decisions are highly likely to be black hat. The same test can be applied to to paid search practices to determine whether an activity is considered black hat ppc.

There are two reason why you may report black hat SEO. Either your website has been attacked through a malicious hack, virus or negative SEO campaign of spammy links, or you see spammy web results on a competitive keyword your website is ranking on. For the latter, you may file a webspam report through Google Webmaster Tools. Please use this tool with discretion. SPAM does not stand for search positions above mine! Falsely reporting web spam could be considered black hat SEO.

In the event that your website has been attacked through a malicious hack, virus, or malware, request for a malware review after you’ve removed the malicious code.

In the event that your website is the target of a negative SEO campaign of spammy links, use the Disavow Links Tool in Google Webmaster Tools after you’ve tried to contact webmasters whom are pointing these links to your website to have them removed.

Black Hat SEO tactics can get your website banned from Google and other search engines.

Though there may be some short-term success through increased traffic to your site, Google penalties are getting more and more sophisticated and can have devastating effects on your rankings and traffic. With hundreds of millions of users searching on Google per day, can you really afford to be de-indexed?

 

Categories
Search Engine Optimization

How Online Payment Works

There’s no denying that when it comes to accepting and receiving payments, PayPal is the reigning champion. In fact, it’s the de facto online payment solution for classified ads online customers, freelancers, and business owners.

While people tend to love PayPal for a variety of reasons, technology has opened the door for a number of competitors to challenge PayPal by offering cheaper frees, faster transactions, and enhanced security. Here are 10 of those alternatives .

1. Due

Due made a name for itself through its innovative time-tracking and invoicing tools, which are especially useful for freelancers and small business owners. More recently, Due has allowed users to start accepting secure online payments for just a 2.7 percent transaction rate. Due also accepts global payments, which typically occur within two business days, as well as a digital wallet to send or receive money to anyone in the world instantly with little to no cost. It even has an e-bank where you can store your cash online.

2. Stripe

Stripe has fascinated users for the last couple of years with its powerful and flexible API. This means that you can tailor the platform to meet your specific needs, whether you’re running a subscription-based company or an on-demand marketplace. Stripe integrates with hundreds of other applications, so even if you’re not a professional coder, you can get up and running quickly. The lack of setup, monthly, or hidden fees is an added bonus.

3. Dwolla

Dwolla has similar features to PayPal when it comes to transferring funds, but thanks to its API, it focuses more on bank transfers, or Automated Clearing House (ACH) payments, so users can create a customized payment solution where payments are received within a day about us . Best of all, transactions are free.

4. Apple Pay

If you’re a merchant, then it’s time to consider accepting Apple Pay. Transactions are faster and more secure, since Apple Pay uses touch ID confirmation. In other words, a customer can use their fingerprint to pay for their takeout pizza. Apple Pay is still relatively young, but don’t be surprised if the service will adapt to support older machines. Also, word on the street is that Apple is working on a P2P payments system within iMessage.

5. Payoneer

Payoneer is one of the oldest global payment processing services. It is available in more than 200 countries and accepts 150 different currencies. Receiving payments is free, and the platform includes a flexible API that grows with your business. Like PayPal, you can receive a plastic MasterCard if you aren’t ready to go 100 percent digital.

6. 2Checkout

2Checkout is another trusted payment platform that allows users to accept credit cards, debit cards, and PayPal globally. It’s available in 87 different languages, offers advanced fraud protection, integrates with hundreds of online shopping carts, and allows you to automatically bill customers with recurring billing.

7. Amazon Payments

If you want to give customers peace of mind, then accept payments through Amazon. Whenever they make a purchase on your site, they automatically go through Amazon’s checkout. This means that they’ll use their Amazon credentials, which makes the checkout process more convenient and trustworthy.

8. Square

Square changed the game when it introduced its magstripe reader, allowing business owners to swipe credit cards anywhere for a 2.75 percent transaction fee per swipe. However, you can also send electronic invoices, and ultimately get paid, through the Square Cash App.

9. Payza

With this popular service, you can send or receive payments from anyone in the world in just a matter of minutes. It also has a cool and easy-to-use interface, offers a robust and unique security system, and provides dedicated support—and it’s free to sign up. What’s most interesting about Payza is that on top of receiving and withdrawing funds from a bank account and credit card, it also accepts bitcoin.

10. Skrill

Skrill has become a popular alternative to PayPal thanks to features like instant withdrawals and deposits, low transaction fees, exclusive offers, the ability to accept from 40 currencies, and being able to send text messages directly from your account. If you refer a friend, the company will put 10 percent of the fees they generate from paying or sending money into your Skrill account for an entire year.

Today, online businesses have more payment platform options than ever before. Each platform comes with its own advantages and fallbacks, and it’s up to you to find out which is best for your business.

Categories
Search Engine Optimization

Online Adult Entertainment Pay Methods

The online business sector is one of the most lucrative sectors of the steadily growing adult entertainment industry. Nevertheless, it is hard for dealers to determine the most suitable payment service providers. This can be attributed to high chargeback rates and the many disputes that PSPs face. Many payment providers be scared off by these risks.

Problems with erotic websites

Companies in the adult entertainment industry are struggling with chargebacks. However, many other reasons make this industry at “high risk”. On the one hand, the large number of transactions generally increases the risk of fraud. On the other hand, the strict regulations and legal restrictions applying to the industry cause many banks to refuse to cooperate with payment service providers (PSP) active in this area. Which, in turns, reduces the attractiveness of the industry for them and reduces the selection for retailers. Some payment service providers and banks do not wish to be associated with the industry because of its controversial content, which cannot be reconciled with other business segments. In general, traders and payment providers must adapt themselves to a large number of cancellations, rebooking, charges of fees and frauds, and therefore prepare an excellent fraud management system (see below).

Adult payment service providers

The dealer is responsible for choosing which PSP to select, and thus also the kinds of payment offered. However, as mentioned above, Adult Entertainment belongs to the “high risk” payment industries. Payments should therefore be fast, liquid and safe, and the chargeback ratio should be minimized. As users usually wish to remain anonymous, the most common payment methods besides the credit card are e-wallets and prepaid cards.

Adult merchant account and credit card processing

In order to start accepting credit and debit card payments, businesses need to have a special type of bank account, known as merchant account. It retains the revenue made from sales, usually for 2 to 7 days, before transferring it to the merchant’s actual bank account.

A merchant account is created under an agreement between a vendor and an acquiring bank. The acceptation process includes a credit risk assessment.

High-risk merchants will undergo a more extensive verification. To avoid additional difficulties when opening a merchant account, it is recommended to work with payment providers specialized in high-risk industries. Merchant category codes (MCC) associated with high-risk merchants of the adult industry include 7273 dating and escort services and 7841 video tape rental stores (adult content).

Merchant services and payment options for adult entertainment

Dynamic Pricing

Dynamic pricing (or dynamic price management) is a price strategy in which companies constantly adjust the prices of products and services based on current demand requirements. This strategy is essential in adult entertainment and particularly for dating sites. The erotic industry is very time-dependent. This can result in significant price fluctuations in very short time periods, which can be adjusted through dynamic pricing.

Pay-per-minute payments

Widespread in adult entertainment are also pay-per-minute payments. As the name suggests, the customer pays a certain price per minute of usage, either of the website or of a specific video. Since video-on-demand portals form the major part of the online erotic sector, this method is optimal. This type of figures is often referred to as micro-billing, since these are usually small amounts, which, however, are often debited.

Membership payments

Memberships are also a popular monetization method. In most cases, the customer transfers a fixed amount to the merchant monthly, thus gaining access to web content. Many adult entertainment providers also offer the purchase of a VIP membership. Premium content is then offered at an extra cost.

Other payment features

Lesser known options often used in Adult Entertainment include one-click and per unit billing. The one-click method allows customers to quickly pay with a single click. For this, however, all payment data must be pre-registered by the customer. Per unit payment allows the user to pay each video watched, individually. All inclusive and package solutions are also popular. Often there is also the possibility to book different packages.

Payment protection in Adult Entertainment

In the high-risk erotic industry, the more a company is expanding into the digital marketing , the higher the risk of fraud. So, how can merchants protect themselves and reduce the fraud rate ?

Increased chargeback risk

For companies, Chargebacks are always costly and complex. These occur far more often in the Adult Entertainment than in other branches. Adult entertainment customers often contact their credit card provider to refuse fees due to non-filling or the like escorte studente . Known as friendly fraud, these deceitful refund requests can quickly surpass the profits of the company.

Card-not-present transactions

When it comes to card-not-present transactions, merchants should always choose reliable, proven payment providers. However, the limited range of payment providers in adult entertainment, due to strict market regulations, sometimes forces traders to rely on inferior payment solutions. This naturally increases the risk of fraud.

Frequent fraud types

Hidden activities

Most users wish to remain as anonymous as possible, especially on start up or dating websites. This can lead them to dispute certain payments in order to hide their activities.

Fraudulent users

The use of stolen credit cards, or of a false identity, to register on adult entertainment sites. While some fraudulent users aim to steal private data, some will also contact other users to persuade them to send money.

Recurring subscriptions

This seemingly harmless point is the most common reason for a chargeback. Often, users forget to cancel their subscription in time and then request a reimbursement.

Adult payment gateways

Adult entertainment merchants should only cooperate with trusted payment service providers with verified payment methods. Chargebacks occurrence must be minimized, and fraud should be detected in time. Therefore, the expertise of a competent payment provider is very valuable. Here are a few examples of processors specialized in working with merchants of the adult entertainment industry.

CCBill payment gateway

The American processor CCBill works with over 30 000 merchants worldwide. The company provides an all-in-one solution, along with strong fraud protection and risk management services. Many tools essential to a successful adult entertainment business are offered by CCBill. For example, dynamic pricing, especially important for dating websites, quick checkout, essential to live entertainment and pay-per-minute monetization models, and large portfolio of international payment methods.

Emb payment gateway

Emerchantbroker’s works with legally-run adult businesses of various sectors, including toys and novelty, adult bookstores, adult content memberships websites, lingerie and adult clothing online shops, strip clubs, adult masaj erotic businesses and escort services. Its gateway is equipped with extensive fraud control tools, notably a protection against chargebacks. Furthermore, it allows merchants to accept payment in multiple currencies.

Epoch payment solutions

Epoch processes payments in various global payment methods including credit cards, through recurring billing, per unit billing, one-time billing, or one click billing. Adult websites can therefore charge customers for all types of content formats real estate brokers course , from monthly memberships to live-chat or video. Epoch’s pricing constitutes of all-inclusive rates escorte fără prejudecăți , meaning that merchants know exactly what fees to expect.

Zombaio payment gateway

Zombaio processes payments for all types of online content, with a special focus on the online entertainment industry. This payment gateway supports memberships, live charges and basket charges, or “pay-per”, monetization models. Merchants can set parameters for dynamic pricing on their products. Zombaio also offers daily payout, rare for the adult entertainment industry.

Categories
Search Engine Optimization

High Risk Businesses

A company is considered a high-risk business based on two conditions: it operates within a high-risk industry and risk of financial failure exits. Either or both conditions might apply. The first condition addresses safety and health concerns, and the second condition addresses your company’s viability (continued profitability). However, both circumstances might affect your company’s ability to acquire financing, insurance and merchant accounts.

High-Risk Factors

Banks and merchant account providers consider a business as high risk because of a high level of charge backs, a merchant receives credit card payments, but customers cancel transactions; refunds and returns; and credit card fraud, according to High Risk Expert. Furthermore, banks view companies that have bad credit histories (late paying bills) or that provide no collateral for loans as high risk, according to FastUpFront.com. In addition, companies in industries that have high numbers of fatal or nonfatal accidents are high risk.

Compliance Requirements

If your company is considered a high-risk business based on its industry, you must ensure that your company is compliant with local, state and federal laws, and regulations related to high risk, such as meeting Occupational Safety & Health Administration (OSHA) standards. For example, a site control program, such as hazardous waste clean-up operation, must include the use of a buddy system, which is a minimum of two employees working together, if your company handles hazardous waste, according to OSHA.

Consequences

When applying for a high-risk loan, a high-risk business with a bad credit history will always pay a high loan rate and make a high down payment, according to FastUpFront.com. To meet local, state and federal compliance requirements, a high-risk business faces expenditures for compliance-related resources, such as additional personnel and protective gear.

Industry And Business Examples

The agriculture, construction and mining industries lead the nation in fatalities, according to the Centers for Disease Control and Prevention (CDC) as of 2002, Therefore, these industries are high risk. In addition, CDC reported that health care is a high-risk industry because it leads in the number of nonfatal accidents. Many high-risk business types exist, such as pawn shops, seminars, computer stores, Internet vitamins and gun shops, according to High Risk Expert.

Considerations

If your company is a high-risk business, your insurer might charge you high premiums to provide coverage required to conduct business. For example, you might pay high premiums for errors and omissions (E&O) coverage if you operate a business that provides vitamins on the Internet. Furthermore, your business is susceptible to penalty fees and lawsuits if you are non-compliant with local, state and federal compliance requirements.

Some common industries that are considered high risk include:
  • Accounting.
  • Adult entertainment.
  • Agriculture.
  • Alcohol.
  • Cannabis.
  • Construction.
  • Cryptocurrency.
  • Financial services.
If you want to ensure the security of your future and the future of your potential business, consider starting one of these seven lower-risk businesses.
  • Consulting.
  • Tutoring.
  • Virtual assistant.
  • Direct sales.
  • Drop-shipping.
  • Service business.
  • Senior care.

So, the most common reasons small businesses fail include a lack of capital or funding, retaining an inadequate management team, a faulty infrastructure or business model, and unsuccessful marketing initiatives.