Search Engine Optimization

Advertising On Facebook

Facebook advertising is an important way to connect with your audience on the world’s largest social network.

The ever-changing Facebook algorithm can make it a challenge to connect organically with fans. But Facebook’s micro-targeting features allow you to reach your exact target audience. That means Facebook ads can get your message in front of the people who are most likely to want your products or services.

That’s great for your budget, conversion rates, and return on investment. You only pay to reach the most valuable potential customers.

It’s important to understand the different Facebook ad types and targeting options before you dive in if you want to get the best results. In this guide, we’ll walk you through everything you need to know, from planning your first ad to developing advanced campaign strategies.

Types of Facebook ads

Image ads

These simple ads are a great way to get started with Facebook advertising. You can create one with just a few clicks by boosting an existing post with an image from your Facebook Page.

Image ads may be simple, but that doesn’t mean they have to be boring. For example, you might think socks are a pretty ho-hum product, but Happy Socks puts them in surprising contexts to create fun Facebook photo ads.

Video ads

Video ads can run in News Feed and Stories, or they can appear as in-stream ads in longer Facebook videos. Video ads can show your team or your product in action, like this quick demo video ad from We Are Knitters. Your video ads don’t need to use filmed video footage. You can also create GIF-like graphics or other animations to capture attention or explain your offer, like in this ad from the New York Times.

Video poll ads

This mobile-only Facebook ad format incorporates an interactive component with video polls. It’s a brand-new type of Facebook paid advertising, but Facebook’s early data shows that these ads can increase brand awareness more effectively than regular video ads.

Slideshow ads

Slideshow ads offer an easy way to create short video ads from a collection of still photos, text, or existing video clips. If you don’t have your own images, you can choose stock photos directly from Ads Manager.

Slideshow ads have eye-catching motion, just like videos, but use five times less bandwidth, so they load well even for people on slow internet connections. They’re an easy, low-impact way to draw attention.

Collection ads

These Facebook paid ads, which are offered only for mobile devices, allow you to showcase five products that customers can click to buy. Collection ads pair with Instant Experiences (more on those below) to allow people to buy your products without ever leaving Facebook. This makes online shopping easy when people are on-the-go and may not have a great internet connection.

Instant Experience ads

Instant Experience ads used to be called Canvas. They’re a full-screen ad format that loads 15 times faster than a mobile website outside of Facebook, like this example from American Express.

Lead ads

Lead ads are only available for mobile devices because they’re specifically designed to make it easy for people to give you their contact information without a lot of typing. They’re great for collecting newsletter subscriptions, signing someone up for a trial of your product, or otherwise allowing people to ask for more information from you.

Dynamic ads

Dynamic ads allow you to promote targeted products to the customers most likely to be interested in them.

For instance, if someone has visited a product page or placed a product in their shopping cart on your website, but then abandoned the purchase, dynamic ads for that precise product will appear in their Facebook feed.

Messenger ads

Facebook Messenger ads give you access to the 1.3 billion people who use Messenger every month. When creating your ad, simply choose Messenger as the desired placement. You also need to select Facebook feed.

You can also run “click-to-Messenger” ads in the Facebook feed. These ads feature a call-to-action button that opens a Messenger conversation with your Facebook Page, so people can have a one-on-one conversation with one of your salespeople or customer service reps.

Stories ads

Scientific American found that 72% of millenials won’t rotate their phones to watch widescreen videos. Stories ads are a full-screen vertical video format that allow you to maximize screen real estate without expecting viewers to turn the screen. These ads have proven highly effective. A Facebook-commissioned Ipsos survey showed that more than half of people said they were making more online purchases because of Stories ads.

If you already have a Facebook business page (and you should), you can head straight to the Facebook Ads Manager or Business Manager to create your Facebook ad campaign. If you don’t yet have a business page, you’ll need to create one first.

Search Engine Optimization

How To Use The Facebook Pixel

If you’re using Facebook ads—or you plan to use them in the future—there’s one key tool you should start using right away. The Facebook Pixel will help you get the most out of your social ad budget. Here’s everything you need to know about how it works.

The Facebook pixel is code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.

It works by placing and triggering cookies to track users as they interact with your website and your Facebook ads.

There used to be a couple of different kinds of pixels: The Facebook conversion pixel and the Facebook custom audience pixel. Facebook discontinued the conversion tracking pixel back in 2017. If you were using the Facebook conversion pixel, you’ll need to switch over. You can learn how to do so in this Facebook business help article. If you were using the old custom audience pixel, these instructions explain how to upgrade to the current pixel.

The Facebook pixel provides important information you can use to create better Facebook ads, and better target your ads. Facebook tracking pixel data helps ensure your ads are seen by the people who are most likely to take your desired action. This allows you to improve your Facebook ad conversion rate and get better ROI.

Even if you’re not using Facebook ads yet, you should install the Facebook pixel now. It will start collecting data right away so that you don’t have to start from scratch when you’re ready to create your first Facebook ad.

The Facebook pixel allows you to see how people interact with your website after viewing your Facebook ad.

You can even track customers across their devices. This lets you see if people tend to see your ads on mobile but switch to a desktop before buying. Or, maybe it’s the other way around. This information can help you refine your ad strategy and calculate your return on investment.

Facebook retargeting pixel data and dynamic ads allow you to show targeted ads to people who have already visited your site. You can choose to get really granular here. For example, you can show people an ad for the exact product that they abandoned in a shopping cart or added to a wishlist on your website.

Facebook can use its targeting data to help you build a lookalike audience of people who have similar likes, interests, and demographics to people who are already interacting with your website. This can help expand your potential customer base.

You can use Facebook tracking pixel data to optimize your Facebook ads for specific conversion events on your website. Without a pixel, the only conversion you can optimize for is link clicks. With the pixel, you can optimize for conversions that align more closely with business goals, like purchases and sign-ups.

As Facebook collects data on who buys from your site and how much they spend, it can help optimize your ad audience based on value. That means it will automatically show your ads to the people who are most likely to make high-value purchases.

You can use the Facebook pixel to collect data on two different kinds of events.

  • Facebook has predefined a set of 17 standard events.
  • You can set up custom events yourself.

The 17 standard Facebook pixel events for which you can simply copy and paste standard Facebook event code are:

  • Purchase: Someone completes a purchase on your website.
  • Lead: Someone signs up for a trial or otherwise identifies themselves as a lead on your site.
  • Complete registration: Someone completes a registration form on your site, such as a subscription form.
  • Add payment info: Someone enters their payment information in the purchase process on your website.
  • Add to cart: Someone adds a product to their shopping cart on your site.
  • Add to wishlist: Someone adds a product to a wishlist on your site.
  • Initiate checkout: Someone starts the checkout process to buy something from your site.
  • Search: Someone uses the search function to look for something on your site.
  • View content: Someone lands on a specific page on your website.
  • Contact: Someone contacts your business.
  • Customize product: Someone selects a specific version of product, such as choosing a certain color.
  • Donate: Someone makes a donation to your cause.
  • Find location: Someone searches for your business’s physical location.
  • Schedule: Someone books an appointment at your business.
  • Start trial: Someone signs up for a free trial of your product.
  • Submit application: Someone applies for your product, service, or program, such as a credit card.
  • Subscribe: Someone subscribes to a paid product or service.

You can also add more details to standard events using extra bits of code called parameters. These allow you to customize the standard events based on:

  • How much a conversion event is worth
  • Currency
  • Content type, or ID
  • Basket contents

For example, you could use Facebook pixel tracking to record views of a specific category on your website, instead of tracking all views. Perhaps you want to separate dog owners from cat owners based on which sections of your pet supply website they viewed.

To comply with Facebook’s terms (and, in some cases, the law), you need to make sure visitors to your website know you’re collecting their data.

That means you need to provide clear notice that you’re using the Facebook pixel and that their information may be collected through cookies or other methods. You also need to let users know how they can opt out of having their data collected.


Search Engine Optimization

Google Ads For Your Business

Running an online business is no joke, especially when you have to compete with giants like Amazon that have an endless marketing budget fuelling their advertising. The race to reach the first page of Google search results is highly competitive categories . Trying to reach the first page, even with excellent SEO may easily take months or even a year.

This is where paid ads (PPC) come in. Google AdWords is Google’s advertising service that allows businesses to display their ads on Google’s search result pages. The ads usually appear at the top or bottom of a Google SERPs (search engine result pages).

Advantages of Using Google AdWords

Google AdWords is a powerful tool when it comes to advertising a business online. What makes it so great? Below are few of the advantages that businesses enjoy on Google’s paid marketing platform:

Precise Targeting

With Google’s many targeting options, business owners are able to ensure their ad is only displayed to potential customers. Business owners can filter their audience on the basis of geographical location, age, keywords and more. Additionally, they can also choose the time of day when their ads will be displayed to their targeted audience. A common example that a lot of businesses use is running ads only from Monday – Friday from 8 AM to 5 PM. This is due typically due to the fact that businesses are closed or are slower on the weekends. This can help maximize ad spend.

Target Specific Devices

After a 2013 update, Google AdWords allows businesses choose the kind of devices their ads will be displayed on. For the search network, you can choose between desktops, tablets, and mobile devices. On the display network businesses can even drill down even further and target specific devices like iPhones or Windows. Bid adjustments allow automatically bidding higher or lower on devices that are more likely to convert on your site. Tip: Looking at conversion and ecommerce data in Analytics.

Pay Only For Results

This is arguably the most popular advantage of advertising on Google AdWords. With AdWords, businesses only pay for the clicks on their ads, instead of impressions. This is called a pay-per-click (PPC) advertising model. This way, businesses save money by only paying when a user has taken action to view their website.

Performance Tracking

Google AdWords allows businesses to track the performance of their ads. This means you can track the number of users that view and click your ad. Adwords also allows you to track the number of users that take the desired action after viewing your website.

According to Google’s Economic Impact report, businesses make an average of $2 for every dollar spend on AdWords. At a time like this, using Google AdWords as part of your online marketing strategy is bound to bring about positive results. However, that isn’t always true of every industry. The best way to discover if AdWords will be profitable for your business it to give it a try.

Preparing for PPC

Pay Per Click advertising is a powerful tool, but only when it is used smartly. Before you can jump into the process of making your AdWords account, you must figure out your objectives. While “more sales” might sound like a great objective, online advertising will require you to be more specific.

It is highly unlikely that someone visiting your website for the first time will make a purchase. Online sales are more dependent on making and nurturing a relationship of trust with your consumer. For this reason, there can be a number of objectives for a business to use AdWords. Such as:

  • Generating sales
  • Registrations
  • Email sign-ups
  • Lead Generation
  • Enhancing brand awareness and recall value

While it is perfectly fine to have more than one objective, keep in mind that you will have to run different campaigns to achieve different objectives (More on this later). Apart from identifying your objective, there is another very important prerequisite for advertising on AdWords, having a landing page.

Landing Page

A landing page is a URL or a webpage on which, a user “lands” when they click on your advertisement. A landing page is a standalone page, distinct from your main website, designed to focus on a specific objective. A great landing page is crucial to the success of your AdWords campaign. A well designed and optimized landing page will help convert visitors into leads, or even customers.

Google AdWords is an extremely powerful tool when it comes to acquiring new customers for small businesses. However, if not used smartly, the platform can cost you real advertising money, without bringing in a respectable ROI.

Apart from using the intelligence you have gained through this blog post, the key to success lies in constantly testing your ads and optimizing them for better performance.

Search Engine Optimization

What Is Google Analytics ?

Google Analytics is one of the most popular digital analytics software. It is Google’s free web analytics service that allows you to analyze in-depth detail about the visitors on your website. It provides valuable insights that can help you to shape the success strategy of your business.

Google Analytics is what they call a “freemium” service, meaning that small businesses can use the service without paying a monthly charge, but if you want more advanced features or the ability to do more with the service, there is a recurring fee.

You can sign in to your Analytics account from Click Sign in (at top right), and select Analytics. If you are already signed in to Google (e.g. you are signed in to your Gmail account), you’ll be taken directly to the Analytics user interface.

Google Analytics is not always easy to learn.

In fact, it’s so complicated that many people ignore it – a big mistake. If you spend an enormous portion of your day – every day – tweaking your website and optimizing it for search engines, visitors, and sales, then doesn’t it make sense to make sure you’re getting the most bang for your buck? How do you analyze what you’re doing?

The problem with Google Analytics is that it’s like learning a new sport such as surfing – when you first stand up on a surfboard you’re like “hooray I can surf now!” but then you realize getting beyond the basics of riding the whitewater is a steep learning curve. It’s very easy to log into Google Analytics and see what your traffic was for the past 30 days. It’s much more difficult to figure out how to analyze is by geo, traffic source, page category, etc.

Google Analytics is immensely powerful, and while there’s no substitute for logging in and spending time with it, the following resources will help get you up to speed faster.

Dive in and have fun.

1. Moz

Moz is perhaps the premier educator of the masses on inbound marketing and SEO that also sells software. Their dedication to educating us is unprecedented. On their blog, Kristi Hines walks you through a very detailed setup installation of Google Analytics. Kristi explains what it is and how to use it to your advantage. It is complete with relevant images that walk you through every aspect of Google Analytics from tracking tools to online store settings with your WordPress website. It is designed for the beginner who knows nothing about Google Analytics. It will take you for a complete novice to a power user in mere minutes.

2. Google Analytics Academy

Straight from Google themselves, Google Analytics Academy will walk you through a series of self-paced courses and lessons where you learn from the experts. You can test your knowledge and join the learning community in an interactive forum where you can learn from your peers. What better place to learn Google Analytics than from the authors themselves? Their courses include Google Tag Manager Fundamentals, Mobile App Analytics Fundamentals, E-Commerce Analytics: from Data to Decisions, Google Analytics Platform Principles, and Digital Analytics Fundamentals.

3. Google Analytics Training & Certification

Google takes it a step further with the Google Analytics Training and Certifications. Here they provide links to the Google Analytics Academy you see above, a setup checklist, a get started guide, a help center, and a testing center. With the addition of seminars and videos including intro, intermediate, and advanced courses, you may find a certified trainer in your area to learn in person.

4. Occam’s Razor with Avinash Kaushik

Avinash Kaushik is probably the best all around writer on Analytics. He is a Google Fellow, but isn’t promoting Google’s products all the time. He knows there are a lot of enterprise analytics systems out there that go beyond Google Analytics so he’s looking at the full spectrum. His secret sauce is his ability to take huge, monumental ideas and distill them down simply. He touches on all channels of digital marketing to analyze the effectiveness of all of them and point you in the right direction.

5. Analytics Talk

Analytics Talk has created their entire website around Google Analytics. They offer several informative blog posts to not only teach you about Google Analytics but to keep you up-to-date with anything new. To give you a sample of what they offer, their first three blog posts (at the time of this writing) were (1) Understanding the Google Analytics Cohort Report, (2) Using Off-Line and Online Data to Drive Google Analytics Remarketing, and (3) Understanding Cross Device Measurement and the UserID. All of these are blog posts designed to keep you at the forefront of what’s new with Google Analytics.

Search Engine Optimization

Increase Your Business` Value

The time has come for you to part with your business. With your sights firmly set on the horizon, the business you started has run its course and the next venture is now on your mind.

There is more work to be done, however. Implementing an exit strategy takes time, but it’s the most important thing you can do. Your business needs to be a valuable asset that interests buyers, and the work you do now will prepare you for a successful sale.

Whether you need a complete revamp or just a few tweaks here and there, the sales department is where you start. We’ve laid out five areas in which you can make sales improvements, beginning with your understanding of the business.

1) Product Knowledge

There are numerous stages within the sales process that you should be thinking about, and product knowledge is arguably the most important. You ought to know your products inside out, understanding exactly what your services are comprised of and how they benefit your customers – remember, the benefits are far more important than the features.

How well you understand your products will translate brilliantly to your customer. Your confidence will seep through to customers on the other end of the phone, as well as investors sitting across from you and whoever is interested in your company. Once this product knowledge has spread throughout your workforce and your employees have been well-trained extrafood , you should see significant improvements in sales. Reinforcement is vital, as it is no use implementing these changes without ensuring their longevity.

2) Know Your Target Market

Once your products have become second nature, you can begin to hone in on your target market. It is little use having an extensive knowledge of what you’re offering without knowing who you are offering it to wxo . Do your research into who will benefit from your products and services, and start from there. You can sort your audience into market segments, breaking things down by age, gender and occupation.

It’s also important to keep an eye on your competition – who is outselling you in the industry? What is it that your competitors are doing better, and how can you begin to challenge? These are the questions you should be asking before the sales process begins.

3) Needs Assessment

How do your services address people’s issues? What do they offer customers, in terms of solutions? This is called needs assessment, and it’s an integral part of the process. Gain some insight into the kind of issues that face your target market. With this knowledge, you can create or improve products that alleviate these pain points. With this in mind, you can begin applying the process in real-time. Your sales approach is the outcome of the above.

With the research in tow, you should see far better results in your sales department.

Finally, you should have a follow-up system in place to ensure that your customers are happy and well-positioned to continue using your service. Engage your customers by asking for feedback. Ask how you can improve on the service.

4) Find Your Niche

Many companies fall at an early hurdle by trying to cater to multiple markets at once. You need to define your service and products by doing the research to find gaps. Keep in mind, however, that you don’t have to be super specific and you certainly do not need to be a ‘trailblazer’, as such. It’s more about finding people’s problems express , and taking steps to solve them.

To get a little more information, we got in touch with some self-made entrepreneurs for their personal business tips. There is plenty to be taken from their success stories, particularly if you’re working on a tight timeframe.

5) USPs, USPs, USPs

Following on from finding yourself a niche is defining your business’ USPs. Standing for ‘Unique Selling Point’ – or, Unique Selling Proposition – USPs are important because they are essentially the aspects of your business that set you apart from the rest.

In the early stages, they help you better understand the identity of your business. What area of your business would you consider the strongest? The most competitive? These are the areas you should be championing.

Reducing Dependency and Managing People

One of the key ways you can save money and boost profit is by making a few small changes to reduce your business’ dependency on certain customers, employees and suppliers. If, for example, a certain customer is responsible for a large chunk of your sales revenue, you become reliant on them. Were this galvanizare customer to take their business elsewhere, your revenue would plummet.

This rings true for suppliers and employees, too. If you rely solely on one supplier and they go out of business, you may have to locate new suppliers for your whole product range. Is your star employee looking elsewhere? Retain key staff, and ensure their knowledge spreads through the team.

Your business’ new era needs to begin completely afresh, with clear processes in place.

Duane Jackson sold his first start-up KashFlow back in 2013, in a multi-million-pound deal. Since then, he has experienced success in various other business ventures and launched Supdate, a platform allowing start-ups to keep better contact with shareholders. According to Duane, there are some key things you should be doing to increase the value of your company and ensure future success for a new owner.

Boost your reputation and increase your value

The reputation and value of your business are linked. The more customers know about your products and services, the better positioned they are to take action. To get the low-down on how reputation and business value are linked, we spoke to PR Director Jo Swann at branding experts Chocolate PR.

All of this is essential if you are to raise your business’ profile and boost its value. To ensure that your reputation is optimised and has a clear corporate identity, Jo recommends that you use social media to its full potential…

With the above advice in tow, you can set your business up for a successful sale.

Search Engine Optimization

Increase Your Business` Sales

Sales are one of the most important part about your business. Every entrepreneur wants to increase their sales. Here are some ways to do that:

Fill Out Every Section

According to Google, complete Google Business Profiles are 50% more likely to lead to a purchase. So don’t just complete the bare minimum of name, address, phone number, and website. Sign in to your Google My Business account and complete every section in each of the tabs on your dashboard. The more information you supply, the higher your Business Profile will rank in search results and the more confident customers can be in choosing your business over a competitor.

Get Google Reviews

One of the best ways to increase sales for your business is to increase the number of positive reviews you have on Google. Consumers trust what other customers have to say and often use reviews as a deciding factor in choosing a business. In addition, reviews can help you achieve a star rating next to your search result on Google, further helping you to increase customers and sales. This can also come in handy when it comes to voice search, which is something you definitely want to start thinking about!

Seed Your Q&A Section

Uncertainty creates a barrier to entry for sales. With the Google Q&A feature, anyone can ask, and anyone can answer any question about any business. This means that you can (and should, for information accuracy purposes) preemptively ask and answer questions about your own business on your Google Business Profile. Giving customers a clearer picture of what to expect and answering common questions and concerns reduces uncertainty which can help to increase sales.

These are just a few of the many ways you can use your Google My Business account to improve your Google Business Profile and drive more sales for your business.

How to Increase Sales through Existing Customers

Your existing customers should be the first priority when attempting to boost sales. They’ve already shown a willingness to give you money in exchange for products or services, which shows that they trust you. If you did an excellent job when serving them, then they should be primed to do more business with you.

Pay Attention to Existing Customer Behavior

When possible, study how your customers use and interact with your products and services. Perhaps they rely heavily on one particular feature or struggle with one aspect of your product. If so, this could be a great place to offer an upgrade.

Another approach for this is to deliver more personalized seo service or training. You shouldn’t really see this as an upsell. Instead, think of it as extending or enriching your relationship with them. You don’t want to be forceful here. Just be sure that they know what you offer because they could be unaware.

Ask for Feedback

Especially on what your offerings lack. Is there a specific problem that you could help them with?

For example, a printing company might do an excellent job printing promotional brochures that clients mail out to generate business. A client who wants to automate the process even more could be interested in having the envelopes printed and addressed. They may even like to have the printing company handle the mailing itself.

If you can provide a broader range of services for your current customers, you become even more essential to their business. That means more sales and a stronger relationship.

Run Regular Promotions

Sales and marketing promotions are a great way to reward your current customers and increase sales. Whether you hold them once a month, once a quarter, or whatever makes sense for you, you want it to be regular.

Once you establish a rhythm with them, customers will start to look forward to them. The more they anticipate interacting with you in the future, the better. Plus, they can let others know about your promotions in advance. These referrals should lead to a larger customer base and subsequently, more sales.

How to Increase Sales with New Customers

Another proven way to support your bottom line is to focus on converting prospects into customers. Your audience is aware of you and your offerings, but they haven’t signed on yet. Here are a few ways to see that more of them do.

Do a Content Audit

Take a deep dive into your current website, mailers, flyers, or other sales and marketing materials. Are you focusing on features more than benefits? If so, you’ll want to put the attention on how your product or service will make your customers’ lives easier, cheaper, or happier.

Here’s an example of changing a feature into a benefit. Rather than, “24-hour technical service,” emphasize that your customers should, “Never worry about technical glitches because we’re just a phone call away at any time.”

Create Packages, Deals, & Bundles

Sometimes, you just need a different approach. One way to accomplish that is to look for creative ways to combine services into a package or multiple products into a bundle.

You can either put together similar services (like a combo interior and exterior car wash) or different types of services that would allow your customer to get a great deal while checking multiple items off their to-do list (like a discounted – or free – basic car wash after an oil change). You can do the same for products.

With packages and bundles, your customers will appreciate the convenience of the entire package. Plus, they’ll feel like they are getting more for their money (which we all want).

Just be sure to price your bundles accordingly, and don’t discount your products so much that you decrease their perceived value. Having a specific reason for a deal (like inventory surplus or a new product line) can explain the discount and still create interest.

Find Ways to Stand Out from the Competition

We’re all bombarded with advertising messages (thousands per day), so you have to find a way to get noticed. This doesn’t mean yelling the loudest. It means differentiating yourself from the competition, usually in clever ways.

CarMax, for example, recently capitalized on a viral video about a 1996 Accord to make an offer of $20,000 for a used car. While only they know if that investment will pay off, it certainly emphasized their message of “we buy all the cars.”

You can scale this for your business by taking a look at what your competitors are highlighting and identifying products, services, or features you offer that they might not. Maybe the majority of your competitors aren’t offering curbside pick-up, but you are. Or, maybe you’re the only business among your competitors with safety-certified cleaning procedures to keep employees and customers safe. Highlighting these features in your marketing can help you resonate with consumers now while setting your business apart from the rest.

Brush Up on Your Sales Skills

Advertising and outreach can bring in more leads and transform them from cold to warm to hot. When it comes time for conversion, however, you still have to sell to your customers.

You’ve done all the work to get them ready to buy, but that isn’t the finish line. Revisit the sales essentials to make sure you don’t lose prospects in the final stages of the process. This can include taking a look at your lead management system to ensure you have a process in place for following up with leads, offering a special incentive to close the deal, and more.

How to Increase Sales through Social Media

As social media platforms continue to expand and multiply, they provide new avenues for reaching and nurturing your audience. Ultimately, that can lead to more sales. And right now is a great time to focus on selling through social media when so many consumers are spending a ton of time on these channels.

Use Social Media Advertising

Most social media sites know a lot about their users. A lot. You can use that data to help get your message in front of the right eyes with laser precision. If you haven’t already, you’ll want to build a social media marketing campaign and start to test.

Build Community & Generate Word of Mouth

Not all social experiences need to be transactional though. Instead, you can look at sites like Facebook, Twitter, and Instagram as watering holes for your current or potential customers.

By meeting them where they already hang out, you can find a place in their lives that doesn’t feel as “salesy.” Use social media to help your customers solve problems. They’ll begin to regard you as the expert and come to you with similar issues in the future. They’ll also tell their friends, and both can increase your bottom line.

Promote Your Deals on Social Media

While not everyone on social media is looking to buy (not when there are so many cat videos to watch), it can be an efficient way to use promotions. Everyone loves a good deal! Giveaways or special deals are more likely to grab your audience’s attention, which can lead to more sales. 

Make Sure Your Social Media Profiles are Optimized

Think of your social media profile as a mini website for your business. Each profile should clearly convey who you are, what you do, and what values you stand for. Since you might not be on their radar for long, make sure you immediately resonate and connect with your ideal customer.

Be sure to treat every social media platform as an individual site, too. Your audiences for each will be different, so your profiles should all be optimized according to your goals for the site.

More Ways to Increase Sales

In addition to these three major areas, you can also improve your sales figures by trying some (or all) of the tips below.

Nurture Leads with Email Marketing

Often, the journey is not straight from ad to sale. Instead, you find prospects and lead them along a path that eventually ends with them choosing your product or service. One of the most effective ways to nurture them through this process is email marketing`.

Once you have a prospect’s email, you should keep in touch with them through an automated campaign. This helps you show them that you understand their problems and can provide a solution. It’s also another great place to promote your deals and specials.

Partner with Other Businesses

Another way to increase sales for your business is to make connections with other providers in your industry. At the very least, you can refer business to one another, but you might also find ways to partner to offer unique package deals to your customers.

A restoration company, for example, could benefit from having a solid relationship with roofers and plumbers. If you’re in the business of replacing and repairing flooded carpets, you’ll get more sales by knowing the people who are first on the scene to fix the initial cause of the leak.

Offer Free Trials or Demonstrations

One of the most common objections (especially for an ongoing service or software subscription) is, “But will this work for me?” While you should try to address that in your marketing materials and content, the easiest way to demonstrate the value of your service is to let customers see it for themselves.

A free trial or walkthrough demonstration shows customers exactly how much time or money they could save from your offering. You’ll want to also provide excellent customer service and training in the trial period to ensure that they use your product and that they get the most out of it.

Put a Call to Action on Your Homepage

We know that a CTA is essential for conversions on a landing page or product description. They can also be effective on your homepage because they help direct your visitor. Think about the one thing you want a visitor to your homepage to do. Call you? Fill out an inquiry form? Join your email list? Whatever the answer, make it clear on the homepage with a CTA that stands out.

Search Engine Optimization

Growing Your Business With SEO

When dealing with lots of customers surely there are some marketing strategies that come into play. Sure making profit out of services and products is a task in competitive marketplace. Internet is a prominent technological advancement and contains a web of information connecting people all over the world. Reaching to a number of people is quite easy now days. There is no need to restrict your business just to office area. You can go all out and actually make a huge profit unlike the office hours which is quite efficient and modern. Digital marketing is the new essential trend that can do wonders to your business.

How SEO can help your business?

SEO enhances the visibility of your business. It basically helps you bring more potential customers to you by creating user friendly website. SEO’s can be very useful in matters of increasing the conversion rates. SEO can grow your business by promoting your products effectively.

What is conversion rate?

It is nothing but the percentage of visitors to your website that complete a desired goal out of the total number of visitors. By optimization of your conversion rate can increase revenue per visitor. A high conversion rate indicates successful marketing; it means that you are approachable and people like your services.

How does SEO works?

SEO is the process of incrementing the quality of website with the help of SEO companies. It increases the visibility of a website to users of a web search engine. The computer programmed algorithms work in a manner to perform search behavior about what people search for or the actual search terms or keywords typed into search engines. It also dictates which search engines are used by their targeted audience.

SEO can be a huge impact on your business, because it can can rank you to top among other service providers or companies. Everyone uses search engines and the point that needs to be considered is while thinking about SEO is that people use search engines for specific things that they are looking for. There are certain keywords which they enter and they only check the top few searches.

In SEM or search engine marketing businesses pay Google to show their advertisements in the search results. There’s is more to SEM and lets understand how SEM works and is different than SEO. Search marketing is the progression of acquirement of traffic and visibility from search engines through paid and unpaid advertising. Paid search advertising provides sponsored ads appear at the top of and on the side of search engine results pages to gain more visibility and prominence than the organic results. The marketer is focusing on:

• Keyword research related to their website or product

• Selection of appropriate geographic location for ad display

• Creation of text based ad to display in search results

• Bidding on a price to pay for each click on their ad.

Both SEM & SEO should be fundamental characteristic to your digital marketing strategy. SEO is exceptionally valuable to your business as it increases your success to build a stronger brand and helps you to segregate your content from other brand thus making you unique. And it all can be achieved with easy computing tools and digital marketing tools.

Why your business needs SEO?

SEO makes your customers well informed and it helps them to make precise decisions. Here is a closer look to the above statement:

• Organic search is the most often the primary source of website traffic

• SEO provides effective user experience and is entrusting

• Increased engagement of customers and traffic conversions

• Provides good deals to the customers and increases dependability which in due course impacts customers buying cycle.

• It is always updated

SEO helps you to understand the current scenario

• It is an affordable investment

• It is a long term strategy

• You can measure everything with tracking and web analytics

• Always catching up to new opportunities and deals

• If you’re in the no.1 ranking then you can rise and shine

How to increase your ranking?

Did you know that Google provides free tool and it lets you play plugin certain keywords that tells you how many people search that word. So if you have not done your research on keywords that can decrease you ranking. The probability for top result on Google has a 33% chance of getting clicked. That clearly depicts if you’re not in top results then you’re not going to make huge profits. Improving search engine ranking is a difficult job and you have to make honest efforts.

• Start improving your page loading speed

• Provide high quality content

• Optimization of image content

• Use your images to telltale in keywords by naming them accordingly

• Headers are always beneficial as it makes it more appealing.

• Make blogs as perfect channel to support your website

• Increase credibility of your website by using outbound links

• Creativity should be at its best, instead of plain text add some vividness

• Know your audience so that your website is understandable

• Make sure that it doesn’t shows your visitors invalid website

• Mobile devices are used more comparatively than laptops or desktop, your website should be optimized for mobile devices as well

• Take your time to layout your page format carefully

• Your contacts and other information must be visible to the visitors

• Use social media platforms for sharing actively updated status of your products and company

• Keywords! They are the real game changer. Include those words that people will search throughout the content. It should fit naturally to your statements.

• Write a great meta description

Your time and money invested is precious and that’s why you should carefully look for SEO companies to help boost your business.

Search Engine Optimization

SSL Let`s Encrypt – How It Works

The objective of Let’s Encrypt and the ACME protocol is to make it possible to set up an HTTPS server and have it automatically obtain a browser-trusted certificate, without any human intervention. This is accomplished by running a certificate management agent on the web server.

To understand how the technology works, let’s walk through the process of setting up with a certificate management agent that supports Let’s Encrypt.

There are two steps to this process. First, the agent proves to the CA that the web server controls a domain. Then, the agent can request, renew, and revoke certificates for that domain.

Domain Validation

Let’s Encrypt identifies the server administrator by public key. The first time the agent software interacts with Let’s Encrypt, it generates a new key pair and proves to the Let’s Encrypt CA that the server controls one or more domains. This is similar to the traditional CA process of creating an account and adding domains to that account.

To kick off the process, the agent asks the Let’s Encrypt CA what it needs to do in order to prove that it controls.

The Let’s Encrypt CA will look at the domain name being requested and issue one or more sets of challenges. These are different ways that the agent can prove control of the domain.

Along with the challenges, the Let’s Encrypt CA also provides a nonce that the agent must sign with its private key pair to prove that it controls the key pair.

The agent software completes one of the provided sets of challenges. Let’s say it is able to accomplish the second task above: it creates a file on a specified path on the  site. The agent also signs the provided nonce with its private key. Once the agent has completed these steps, it notifies the CA that it’s ready to complete validation.

Then, it’s the CA’s job to check that the challenges have been satisfied. The CA verifies the signature on the nonce, and it attempts to download the file from the web server and make sure it has the expected content.

If the signature over the nonce is valid, and the challenges check out, then the agent identified by the public key is authorized to do certificate management. We call the key pair the agent used an “authorized key pair”.

Certificate Issuance and Revocation

Once the agent has an authorized key pair, requesting, renewing, and revoking certificates is simple—just send certificate management messages and sign them with the authorized key pair.

To obtain a certificate for the domain, the agent constructs a PKCS#10 Certificate Signing Request that asks the Let’s Encrypt CA to issue a certificate with a specified public key. As usual, the CSR includes a signature by the private key corresponding to the public key in the CSR. The agent also signs the whole CSR with the authorized key so that the Let’s Encrypt CA knows it’s authorized.

When the Let’s Encrypt CA receives the request, it verifies both signatures. If everything looks good, it issues a certificate with the public key from the CSR and returns it to the agent.

Revocation works in a similar manner. The agent signs a revocation request with the key pair authorized, and the Let’s Encrypt CA verifies that the request is authorized. If so, it publishes revocation information into the normal revocation channels (i.e. OCSP), so that relying parties such as browsers can know that they shouldn’t accept the revoked certificate.

Search Engine Optimization

RAID 10 HardWare

RAID (“Redundant Array of Inexpensive Disks” or “Redundant Array of Independent Disks”) is a data storage virtualization technology that combines multiple physical disk drive components into one or more logical units for the purposes of data redundancy, performance improvement, or both. This was in contrast to the previous concept of highly reliable mainframe disk drives referred to as “single large expensive disk” (SLED).

Data is distributed across the drives in one of several ways, referred to as RAID levels, depending on the required level of redundancy and performance. The different schemes, or data distribution layouts, are named by the word “RAID” followed by a number, for example RAID 0 or RAID 1. Each scheme, or RAID level, provides a different balance among the key goals: reliability, availability, performance, and capacity. RAID levels greater than RAID 0 provide protection against unrecoverable sector read errors, as well as against failures of whole physical drives.

Many RAID levels employ an error protection scheme called “parity”, a widely used method in information technology to provide fault tolerance in a given set of data. Most use simple XOR, but RAID 6 uses two separate parities based respectively on addition and multiplication in a particular Galois field or Reed–Solomon error correction.

RAID can also provide data security with solid-state drives (SSDs) without the expense of an all-SSD system. For example, a fast SSD can be mirrored with a mechanical drive. For this configuration to provide a significant speed advantage an appropriate controller is needed that uses the fast SSD for all read operations. Adaptec calls this “hybrid RAID”.

Originally, there were five standard levels of RAID, but many variations have evolved, including several nested levels and many non-standard levels (mostly proprietary). RAID levels and their associated data formats are standardized by the Storage Networking Industry Association (SNIA) in the Common RAID Disk Drive Format (DDF) standard:

  • RAID 0 consists of striping, but no mirroring or parity. Compared to a spanned volume, the capacity of a RAID 0 volume is the same; it is the sum of the capacities of the drives in the set. But because striping distributes the contents of each file among all drives in the set, the failure of any drive causes the entire RAID 0 volume and all files to be lost. In comparison, a spanned volume preserves the files on the unfailing drives. The benefit of RAID 0 is that the throughput of read and write operations to any file is multiplied by the number of drives because, unlike spanned volumes, reads and writes are done concurrently. The cost is increased vulnerability to drive failures—since any drive in a RAID 0 setup failing causes the entire volume to be lost, the average failure rate of the volume rises with the number of attached drives.
  • RAID 1 consists of data mirroring, without parity or striping. Data is written identically to two or more drives, thereby producing a “mirrored set” of drives. Thus, any read request can be serviced by any drive in the set. If a request is broadcast to every drive in the set, it can be serviced by the drive that accesses the data first (depending on its seek time and rotational latency), improving performance. Sustained read throughput, if the controller or software is optimized for it, approaches the sum of throughputs of every drive in the set, just as for RAID 0. Actual read throughput of most RAID 1 implementations is slower than the fastest drive. Write throughput is always slower because every drive must be updated, and the slowest drive limits the write performance. The array continues to operate as long as at least one drive is functioning.
  • RAID 2 consists of bit-level striping with dedicated Hamming-code parity. All disk spindle rotation is synchronized and data is striped such that each sequential bit is on a different drive. Hamming-code parity is calculated across corresponding bits and stored on at least one parity drive. This level is of historical significance only; although it was used on some early machines (for example, the Thinking Machines CM-2), as of 2014 it is not used by any commercially available system.
  • RAID 3 consists of byte-level striping with dedicated parity. All disk spindle rotation is synchronized and data is striped such that each sequential byte is on a different drive. Parity is calculated across corresponding bytes and stored on a dedicated parity drive. Although implementations exist, RAID 3 is not commonly used in practice.
  • RAID 4 consists of block-level striping with dedicated parity. This level was previously used by NetApp, but has now been largely replaced by a proprietary implementation of RAID 4 with two parity disks, called RAID-DP. The main advantage of RAID 4 over RAID 2 and 3 is I/O parallelism: in RAID 2 and 3, a single read I/O operation requires reading the whole group of data drives, while in RAID 4 one I/O read operation does not have to spread across all data drives. As a result, more I/O operations can be executed in parallel, improving the performance of small transfers.
  • RAID 5 consists of block-level striping with distributed parity. Unlike RAID 4, parity information is distributed among the drives, requiring all drives but one to be present to operate. Upon failure of a single drive, subsequent reads can be calculated from the distributed parity such that no data is lost. RAID 5 requires at least three disks.Like all single-parity concepts, large RAID 5 implementations are susceptible to system failures because of trends regarding array rebuild time and the chance of drive failure during rebuild (see “Increasing rebuild time and failure probability” section, below). Rebuilding an array requires reading all data from all disks, opening a chance for a second drive failure and the loss of the entire array.
  • RAID 6 consists of block-level striping with double distributed parity. Double parity provides fault tolerance up to two failed drives. This makes larger RAID groups more practical, especially for high-availability systems, as large-capacity drives take longer to restore. RAID 6 requires a minimum of four disks. As with RAID 5, a single drive failure results in reduced performance of the entire array until the failed drive has been replaced. With a RAID 6 array, using drives from multiple sources and manufacturers, it is possible to mitigate most of the problems associated with RAID 5. The larger the drive capacities and the larger the array size, the more important it becomes to choose RAID 6 instead of RAID 5. RAID 10 also minimizes these problems.

Data scrubbing (referred to in some environments as patrol read) involves periodic reading and checking by the RAID controller of all the blocks in an array, including those not otherwise accessed. This detects bad blocks before use. Data scrubbing checks for bad blocks on each storage device in an array, but also uses the redundancy of the array to recover bad blocks on a single drive and to reassign the recovered data to spare blocks elsewhere on the drive.

Frequently, a RAID controller is configured to “drop” a component drive (that is, to assume a component drive has failed) if the drive has been unresponsive for eight seconds or so; this might cause the array controller to drop a good drive because that drive has not been given enough time to complete its internal error recovery procedure. Consequently, using consumer-marketed drives with RAID can be risky, and so-called “enterprise class” drives limit this error recovery time to reduce risk. Western Digital’s desktop drives used to have a specific fix. A utility called WDTLER.exe limited a drive’s error recovery time. The utility enabled TLER (time limited error recovery), which limits the error recovery time to seven seconds. Around September 2009, Western Digital disabled this feature in their desktop drives (such as the Caviar Black line), making such drives unsuitable for use in RAID configurations. However, Western Digital enterprise class drives are shipped from the factory with TLER enabled. Similar technologies are used by Seagate, Samsung, and Hitachi. For non-RAID usage, an enterprise class drive with a short error recovery timeout that cannot be changed is therefore less suitable than a desktop drive. In late 2010, the Smartmontools program began supporting the configuration of ATA Error Recovery Control, allowing the tool to configure many desktop class hard drives for use in RAID setups.

While RAID may protect against physical drive failure, the data is still exposed to operator, software, hardware, and virus destruction. Many studies cite operator fault as a common source of malfunction, such as a server operator replacing the incorrect drive in a faulty RAID, and disabling the system (even temporarily) in the process.

An array can be overwhelmed by catastrophic failure that exceeds its recovery capacity and the entire array is at risk of physical damage by fire, natural disaster, and human forces, however backups can be stored off site. An array is also vulnerable to controller failure because it is not always possible to migrate it to a new, different controller without data loss.

There are concerns about write-cache reliability, specifically regarding devices equipped with a write-back cache, which is a caching system that reports the data as written as soon as it is written to cache, as opposed to when it is written to the non-volatile medium. If the system experiences a power loss or other major failure, the data may be irrevocably lost from the cache before reaching the non-volatile storage. For this reason good write-back cache implementations include mechanisms, such as redundant battery power, to preserve cache contents across system failures (including power failures) and to flush the cache at system restart time.

Search Engine Optimization

What is SpamExperts Filter ?

Spammers are continually finding new ways to outwit email filters, making conventional rule-based filters less and less effective over time. It’s possible to set up the rules and automate the logic required for an efficient spam filter, but it hardly seems worth it if you have to spend more time setting it up than you would’ve spent dealing with the spam in your inbox manually.

SpamExperts is different: its unique self-learning filtering mechanisms and advanced spam-pattern detection automatically adapts to new spammer techniques and learns your preferences based on what you do and do not mark as spam; there’s nothing for you to manage or maintain manually.

SpamExperts is an advanced email filter that scans and filters your incoming email for spam, viruses, phishing, and other email-related attacks by botnets and spammers with 99.98% accuracy — all before it reaches your inbox. It’s specifically designed to avoid false positives, and it’s continually learning and evolving to protect you from new spamming techniques and threats.

There isn’t anything you need to set up. SpamExperts works at the domain level to protect all email accounts created with that domain. Once purchased, the MX records are automatically updated and locked to ensure your email accounts stay protected, and all incoming mail is filtered through the SpamExperts system. Any email detected as spam is placed in a secure quarantine which you can view at any time through your SpamPanel (aka SpamExperts Control Panel), which we’ll cover in another section.

Follow these steps to purchase and install SpamExperts for your domain:

  • Log in to your Bluehost account.
  • Go to Marketplace and select Shop Add-Ons.
  • Select Email to limit options and scroll down to SpamExperts and select Learn More.
  • On the SpamExperts page, scroll down to the table and check the box next to the domain(s) you for which you want to purchase SpamExperts.
  • Click Add to Cart to begin the checkout process.
  • Once you’ve completed the checkout process, go back to the SpamExperts page.
  • Scroll down to the table again and find your domain. Under the Action column, click Install.

SpamExperts will be installed for all of your email accounts under that domain.

Now that SpamExperts is installed on your domain, there are two ways you can log in to manage your settings:

  1. Log in to your Bluehost account, then click the ‘account’ icon in the top right-hand corner of your screen.
  2. Choose Products from the drop-down that appears.
  3. Scroll down to the Products and Services section, then click View Dashboard next to SpamExperts.

Two Step Authentication is optional, but it’s a great way to increase your account security. Follow these steps to enable it on your SpamExperts login:

  1. Log in to your Bluehost account.
  2. Select Advanced and under Email select SpamExperts.
  3. On the SpamExperts page, scroll down to the domain table and find your domain, then click Manage. — If you’ve installed SpamExperts on multiple domains, you will have to do this separately for each one.
  4. Scroll down to the My Account section at the bottom right of your Dashboard, and click User’s Profile.
  5. If you haven’t created a password for your SpamExperts control panel before, enter one now. If you’ve set one before, you can update it here.
  6. Enter your email address. This is where the password reset link will be if you ever forget your Spam Panel password. It doesn’t need to be associated with your hosting account.
  7. Click Save.
  8. Under Two Step Authentication, click Enable to generate a QR Code.
  9. Use an authenticator app to scan the QR code or manually enter the Key to add your SpamExperts account to your device.
  10. Enter the 6-digit code displayed in the app and click Finalize.

The power to control spam is at your fingertips. But what are all of the icons in your SpamPanel for? What do they do? Where do you start? You don’t need to do anything to set up your filter since it’s all done automatically, but you can customize your filters, search logs, view reports, and do a variety of other things through our SpamPanel.

Keep reading if you’d rather just read the main points:

  • Log Search. All email connections to a domain are logged and accessible for 14 days. You can search those logs on various strings, such as date range, subject, sender, recipient, classifications, status, and more.
  • Spam Quarantine. The Spam quarantine interface displays all of your blocked messages. You can view, sort, search, and mass delete messages here.
  • Incoming Delivery Queue. In the event your mail server is down, your incoming messages will be queued for delivery and displayed here, rather than being bounced.
  • Local Recipients. This allows you to only allow messages from specified domains.
  • Domain Statistics. See the statistics of your incoming email traffic for a given time frame.
  • Filter Settings. Set your filter settings here.
  • Report Spam. Teach the system how to filter your mail by uploading spam messages that weren’t caught, or not spam messages that were caught.
  • Clear Callout Cache. SpamExperts checks to see if the address from an incoming message exists by checking the cache, which refreshes every few hours. You can clear the cache here. This is useful if you’ve recently created or deleted an email address.
  • Protection Reports. These reports contain an overview for quarantined messages based on your domain or users.
  • Whitelist/Blacklist. You can whitelist or blacklist a specific sender or recipient’s email address or domain here.
  • Webinterface Users. Manage your email users and permissions here.