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Search Engine Optimization

What Does A SEO Agency Do ?

A SEO agency employs experts in different areas of search engine optimization. These SEO professionals provide a range of services, including auditing your site, developing a tailored SEO strategy, and implementing the tactics that will help your business reach its goals.

SEO is also more complex than ever in 2020. It takes more than just building links, creating any old content, and adding a few keywords to improve your organic search rankings and increase the visibility of your business or brand frizytube . You need to keep track of and understand: Emerging trends , ulei cbd (e.g., voice search).

Working with an SEO agency will undoubtedly save you a lot of time, but it will also cost money. You’ll need to determine if your business has a budget for SEO. If you’re not able to afford hiring an SEO, then you’ll be forced to do it yourself. Keep in mind that ranking well on search engines can significantly increase your business’ revenue, which may very well justify spending more now to hire an SEO. You’ll need to determine how much your business can afford and what extra income you could possibly generate by ranking better.

Another thing to consider is your specific business. Every business is different and will have different SEO goals. Some businesses operate in a niche that is extremely competitive and far more difficult to rank while other businesses may operate in a less competitive niche with far fewer competition. The area your business targets is another factor. Uși de garaj . Do you sell a product or service that is offered nationwide or do you only sell locally? Ranking in a small town for a local business will naturally be easier than ranking for a search term competing nationwide. If you’re a local business with low competition, you may be able to succeed by doing adult SEO yourself. However, if your fxo competition level is extremely high, you’ve got a lot of work ahead and are going to need to hire a professional SEO agency.

Another thing to consider is your knowledge of SEO. Do you know a lot about SEO or are you just sort of dabbling into it? Search engine optimization can be risky and optimizing your website with the wrong SEO tactics has consequences. Some search engines (primarily Google) are constantly changing their algorithms and reevaluating what it “likes” and what it “doesn’t like.” If your website is not up to par with what Google wants, they can penalize your website, strip your website from their SERPs, and crush your business listing almost instantly. Potentially at that point, your business name wouldn’t even show up – even if a customer searches for your exact brand name!

Take, for instance, BMW. The automobile giant was deindexed completely from Google for a few days in 2006 after it was found cloaking links. Interflora, a flower retailer, was hit with cosmetice cbd a one-month deindexing in 2013 after hiding links in advertorials. Famously, travel site Expedia was hit with a rank penalty in 2014 after over-saturating anchor text and other SEO tactics now frowned upon. For larger businesses with more popular websites, the recovery process is a bit easier. But for small business owners, this can be devastating.

This is why you really need to know your SEO and stay up to date with the latest SEO best practices. Google alone has over 200 different factors on how a page ranks. While professional SEO companies don’t even know them all, they do have experience and can make an educated guess. A good SEO agency will also know and adhere to all of Google’s rules and avoid wrong SEO tactics. If you’re not sure what you’re doing, performing SEO yourself can have negative consequences and it is better to hire a professional.

So, do you really need an SEO agency? That’s up to you. A larger business will likely say yes, but a small business may decide to forge their own road and do it themselves. Performing SEO yourself is still entirely possible – if you have the time, the right tools, and the savviness of learning and implementing the best SEO practices.

 

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Search Engine Optimization

What Is A SEO Company ?

What Does an SEO Agency Do? A Lot, Actually.

A lot of business owners don’t understand what goes on at an SEO agency, meaning as far as they know, I (and the rest of my team) juggle hats all day.

First, let’s clarify what SEO even is. SEO stands for search engine optimization, which is the process of increasing a web page’s search rankings in order to increase online visibility.

What goes into white-hat SEO? Well, there are more than 200 factors that go into what makes a page rank high on the search results page, but the ones that matter the most (and the ones white-hat firma SEO revolves around) are:

  • Whether or not your website is secure (HTTPS vs. HTTP)
  • Whether or not your website is mobile-friendly
  • How fast web pages load on your site
  • Whether a web page has the correct schema markup (type of website code)
  • The quality of your web pages’ content
  • The length of your web pages’ content
  • Presence of social signals that point back to your website
  • Presence of quality backlinks that point back to your website
  • Whether or not you have optimized images on your web pages
  • The search intent of the user

How we influence the factors mentioned above are with a few key SEO services and targeted strategies. A good SEO company (like ours, for example) should typically include the following in their SEO contract:

  • Website structure analysis
  • Website content analysis, including conversion rate analysis
  • Off-page online analysis
  • Optimization of website code and structure
  • Optimization of onsite content
  • Optimization of off-page factors

WEBSITE STRUCTURE ANALYSIS

While Google and the other major search engines (who don’t really deserve mention, though I know Bing is trying really hard) stress that they want you to design your sites for users rather than search engines, let’s face it – it needs to be structured properly for the engines to read if you ever want to get those users. Things our web team looks for include:

  • HTTP or HTTPS – The “s” at the end of HTTPS means your website is secure. You need a secured site even if you don’t take credit card payments online because Google gives secure websites preference in the search results.
  • Analytics setup – We look for existing analytics tracking, and if there is none, we install it so we can better track where your leads and sales are coming from. This helps provide the most meaningful results for you.
  • Robots.txt – This is the file that is used to prevent search engine crawlers from crawling and indexing pages on your website that you want hidden from public view.
  • Site errors – These send signals to search engines that your site is not trustworthy and thus not worthy of being a premium listing spot. Common errors include 4XX errors, duplicate page content, duplicate title tags, missing title tags, and crawlers blocked by Robots.txt.
  • Indexed status – Indexed pages have been found by search crawlers (like the spiders for Google) and deemed to have enough quality for relevant search phrases. Indexed pages will show up in search results and can drive organic traffic to your site.
  • Sitemap – Your XML sitemap is a list of all the pages on a website that you want a search engine to index (not to be confused with the robots.txt which tells a search engine which pages not to index).
  • Page speed – User experience is important for search engines – they know that users are impatient. This is why site speed if a factor in how well your website ranks.
  • Meta elements – Duplicate title tags, meta descriptions, and site content can all negatively impact your site’s search engine rankings and click-through rate. Ensuring your meta elements are optimized will better your chances of being found on the SERPs.
  • Conversion rates – we look for bottlenecks in the user experience and content that might be throttling leads. For example, we will A:B test different contact forms or links to find out which ones work the best for your company.

CONTENT ANALYSIS

This is where I and the rest of the SEO team come in. By checking out the content you already have on your site, we can diagnose a number of issues related to:

  • Voice search compatibility
  • Poorly targeted keywords
  • Poorly ranking content
  • Duplicate content issues
  • Missing pages
  • Name-address-phone number inconsistencies (for local SEO)
  • And more

Ultimately, your website content is the most important thing you can have—it’s what will attract visitors and convert them to leads. So once we get an idea of the content you already have, it will help us decide how to structure our plans for your website moving forward.

We also perform a keyword analysis to find the best opportunities to rank higher and connect with more customers.

OFF-PAGE ANALYSIS

Much of your SEO success takes place off your website, on review sites, industry blogs, online directories, and more. The good part about that is that if you’re really popular online or have lots of stellar reviews from past customers, it’s easy to rank really well for your treasured keywords. The bad part of that is most small companies aren’t that popular and many may have more negative reviews than positive, no matter how good their services are.

OPTIMIZING CODE AND SITE STRUCTURE:

Sometimes your site code and structure is in a good place and only needs a few minor tweaks. (Let’s be real—there’s ALWAYS something else you can be doing to outperform your local competitors.) When the SEO team at Blue Corona optimizes your site code and structure, you can rest assured knowing you have experts handling the job. But more importantly, we will:

  • Structure your site’s navigation so it’s easy for people to find exactly what they want
  • Clean up the code in your site so it runs faster
  • Eliminate errors Google picks up when it crawls
  • Add an XML sitemap so Google’s crawler can quickly visit the different pages
  • Add internal links to pages within your site so users can flow to the places you want them to go

How Do I Find the Best SEO Company for My Needs?

Good question. An SEO partnership is long-term, so you need to be sure of who you’re picking. Remember those black-hat techniques I mentioned at the top of this article? You’re going to want to avoid those.

Not all SEO companies or content marketing firms live up to their promises of more traffic, better rankings (Note: rankings aren’t the real measure of success), and more leads. Avoid any SEO company that promises anything like the following:

  • Overnight rankings
  • Doubled traffic
  • Instant leads
  • Search engine submissions
  • X amount of backlinks
Categories
Search Engine Optimization

Grey Hat SEO

What is Grey Hat SEO?

It is what its name suggests. It’s somewhere in the middle of white and black and if used by a professional, can still be effective. However, it’s safe to say that taking a grey hat approach is playing with fire if you’re not 100% sure of what you’re doing and since we’re predominantly content-led now, it’s not something I would recommend.

Grey hat consists of techniques such as:

  • Cloaking
  • Purchasing old domains
  • Duplicate content
  • Link buying
  • Social media automation and purchasing followers

Cloaking

Cloaking is a practice that shows the user a different result than it does the search engine. For Google, it’s considered to be a high-risk practice that is in violation of its rules. Personally, I would put cloaking in the black hat category and many would agree, but the jury’s still out in certain parts of the SEO community where it actually falls.

As you can see from the Matt Cutt’s video, cloaking is not something that he or Googlebots approve of. Cloaking can be achieved by altering meta information, so that it doesn’t reflect the content and tampering with the IP address of a site.

Doorway pages can also be considered a form of cloaking and are large sets of pages which are each optimised for a keyword or phrase in order to direct the user to one site. Again, they are designed to manipulate bots and trick users into visiting a site they didn’t intend to. These can also be multiple pages on the same site that have keywords such as locations, so that the site can take advantage of as many keywords as possible.

Old Domains

The web is a font of old domains that have been abandoned and those that the owners don’t use much and these are often used as a way to create backlinks in order to improve rankings. Generally, these tend to be authoritative domains so that the link appears to be of a good quality.

Duplicate Content

Content, content. It’s the kingpin of the internet and all SEO efforts. We mentioned text spinners before and whilst a small proportion of these can be effective, it’s still a very dodgy idea to use them.

Purchasing Links

One word of advice: don’t. If you get found out, you will get a penalty, it’s as simple as that and all of the investment you have put into your site will be worth zero. However, you can list your site on relevant industry directories as this is approved of.

There have been a lot of scare stories relating to guest posting and if this constitutes buying links, but if no cash is exchanged, then this is irrelevant. However, links can be exchanged for sponsorship of events (for example) and this is OK too.

Social Media Automation and Buying Followers

By social automation, I’m not talking about using tools such as Hootsuite or Buffer to schedule posts. These are legitimate tools that help to save time when you’re managing multiple accounts.

However, you can get other tools that auto-follow and unfollow 1000s of social media users without you lifting a finger for as little as a fiver for 5000. This is one of the few here that can be called strictly grey hat as it’s not made it to Google’s blacklist yet, possibly as social signals are only just becoming important to search engines.

Buying followers may seem like a great idea to make it look like you’re in with the in crowd, but all it actually means is no engagement and the risk of infecting any true followers with malware in some instances. There’s no positives to it and it’s easy to tell those that have, as they have a Twitter following filled with faceless profiles. Organically obtaining a following isn’t necessarily an overnight affair, but it’s worth it in the end.

What does all this mean?

Some SEO companies use grey hat tactics, but the best ones don’t. The short-term advantage, much like black hat (and many of these tactics overlap into black hat) don’t make for a long-term business. Whilst grey hat might gain you some traffic initially, it won’t last, especially if you get caught out.

In essence, with modern content marketing and SEO, white hat wins out. The web is highly competitive, we all know that and so in order to ‘beat the system’, the best way is to work with it and invest in the future of your site.

Like anything in life, taking shortcuts to get you where you want to be right now is often the path to failure. Great SEO, good content and a well-planned out business, that’s what will give your site the competitive edge in the end.

Categories
Search Engine Optimization

White Hat SEO

The term “white hat SEO” refers to SEO tactics that are in line with the terms and conditions of the major search engines, including Google.

White hat SEO is the opposite of Black Hat SEO. Generally, white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines’ terms of service. These tactics stay within the bounds as defined by Google. Examples of white hat SEO include:

  • Offering quality content and services
  • Fast site loading times and mobile-friendliness
  • Using descriptive, keyword-rich meta tags
  • Making your site easy to navigate

Examples of black hat SEO, by contrast, include purchasing links or using deceptive cloaking techniques. Any tactics that are considered deceitful or harmful for consumers would qualify as black hat. Black hat tactics are extremely risky and, as Google’s algorithms evolve, less and less likely to work.

Why Are White Hat SEO Techniques Important?

Failure to engage only in White Hat SEO practices can get your site banned from Google and other search engines.

As the number one search engine, Google is visited by billions of people per day, and each visit presents the potential for your site to be discovered by a new user.

Google is an undeniably powerful source of traffic to your website, and being banned can result in a drastic drop in website traffic and even business. Consider all the work that goes into your website and then think about what it would be like to be banned from the internet’s most commonly used search engine. What’s worse, once you’re banned from Google, there is no guarantee that they will ever re-list you. A lifetime ban from Google would have tremendous consequences.

Why risk it? Check out a complete description of Google-approved SEO techniques at Webmaster Guidelines. Google’s Webmaster resources are the go-to place to learn Google white hat SEO practices.

Should You Implement White Hat SEO Methods?

Definitely! Implementing White Hat SEO practices is the best way to create an ethical, sustainably successful website and business.

Here are some of the steps you should follow to make sure your SEO methods are strictly white hat.

Offer Quality Content and Services

Create high-quality content that meets your visitors’ needs and helps solve their problems. Use SEO keyword research tools to discover the most relevant keywords that your site content should be optimized for.

Then focus on using those keywords in great content, such as how-to articles and videos, that match the intent of the keyword and your end user.

Use Descriptive, Keyword-Rich Meta Tags

Follow best practices when creating meta descriptions for each page on your website to help search engines and users discover your content.

Make Your Site Easy to Navigate

Be mindful when organizing your site’s Information Architecture. Sites that are easy for users to get around tend to perform better in organic search results too.

 

Categories
Search Engine Optimization

Black Hat SEO

Black hat SEO refers to a set of practices that are used to increases a site or page’s rank in search engines through means that violate the search engines’ terms of service. The term “black hat” originated in Western movies to distinguish the “bad guys” from the “good guys,” who wore white hats (see white hat SEO). Recently, it’s used more commonly to describe computer hackers, virus creators, and those who perform unethical actions with computers.

Black Hat SEO is most commonly defined as a disapproved practice that nevertheless could increase a page’s ranking in a search engine result page (SERP). These practices are against the search engine’s terms of service and can result in the site being banned from the search engine and affiliate sites. A list of tactics and strategies employed by black hat SEO practitioners have been openly denounced on Google’s Webmaster Guidelines and Bing’s Webmaster Guidelines.

“Is the work that I’m doing adding value to the user or am I just doing this for search engines to see?” is a litmus test on whether an SEO tactic would go against a search engine’s webmaster guideline. If no value is added to the user, but rankings are likely to increase, then your decisions are highly likely to be black hat. The same test can be applied to to paid search practices to determine whether an activity is considered black hat ppc.

There are two reason why you may report black hat SEO. Either your website has been attacked through a malicious hack, virus or negative SEO campaign of spammy links, or you see spammy web results on a competitive keyword your website is ranking on. For the latter, you may file a webspam report through Google Webmaster Tools. Please use this tool with discretion. SPAM does not stand for search positions above mine! Falsely reporting web spam could be considered black hat SEO.

In the event that your website has been attacked through a malicious hack, virus, or malware, request for a malware review after you’ve removed the malicious code.

In the event that your website is the target of a negative SEO campaign of spammy links, use the Disavow Links Tool in Google Webmaster Tools after you’ve tried to contact webmasters whom are pointing these links to your website to have them removed.

Black Hat SEO tactics can get your website banned from Google and other search engines.

Though there may be some short-term success through increased traffic to your site, Google penalties are getting more and more sophisticated and can have devastating effects on your rankings and traffic. With hundreds of millions of users searching on Google per day, can you really afford to be de-indexed?

 

Categories
Search Engine Optimization

How Online Payment Works

There’s no denying that when it comes to accepting and receiving payments, PayPal is the reigning champion. In fact, it’s the de facto online payment solution for classified ads online customers, freelancers, and business owners.

While people tend to love PayPal for a variety of reasons, technology has opened the door for a number of competitors to challenge PayPal by offering cheaper frees, faster transactions, and enhanced security. Here are 10 of those alternatives .

1. Due

Due made a name for itself through its innovative time-tracking and invoicing tools, which are especially useful for freelancers and small business owners. More recently, Due has allowed users to start accepting secure online payments for just a 2.7 percent transaction rate. Due also accepts global payments, which typically occur within two business days, as well as a digital wallet to send or receive money to anyone in the world instantly with little to no cost. It even has an e-bank where you can store your cash online.

2. Stripe

Stripe has fascinated users for the last couple of years with its powerful and flexible API. This means that you can tailor the platform to meet your specific needs, whether you’re running a subscription-based company or an on-demand marketplace. Stripe integrates with hundreds of other applications, so even if you’re not a professional coder, you can get up and running quickly. The lack of setup, monthly, or hidden fees is an added bonus.

3. Dwolla

Dwolla has similar features to PayPal when it comes to transferring funds, but thanks to its API, it focuses more on bank transfers, or Automated Clearing House (ACH) payments, so users can create a customized payment solution where payments are received within a day about us . Best of all, transactions are free.

4. Apple Pay

If you’re a merchant, then it’s time to consider accepting Apple Pay. Transactions are faster and more secure, since Apple Pay uses touch ID confirmation. In other words, a customer can use their fingerprint to pay for their takeout pizza. Apple Pay is still relatively young, but don’t be surprised if the service will adapt to support older machines. Also, word on the street is that Apple is working on a P2P payments system within iMessage.

5. Payoneer

Payoneer is one of the oldest global payment processing services. It is available in more than 200 countries and accepts 150 different currencies. Receiving payments is free, and the platform includes a flexible API that grows with your business. Like PayPal, you can receive a plastic MasterCard if you aren’t ready to go 100 percent digital.

6. 2Checkout

2Checkout is another trusted payment platform that allows users to accept credit cards, debit cards, and PayPal globally. It’s available in 87 different languages, offers advanced fraud protection, integrates with hundreds of online shopping carts, and allows you to automatically bill customers with recurring billing.

7. Amazon Payments

If you want to give customers peace of mind, then accept payments through Amazon. Whenever they make a purchase on your site, they automatically go through Amazon’s checkout. This means that they’ll use their Amazon credentials, which makes the checkout process more convenient and trustworthy.

8. Square

Square changed the game when it introduced its magstripe reader, allowing business owners to swipe credit cards anywhere for a 2.75 percent transaction fee per swipe. However, you can also send electronic invoices, and ultimately get paid, through the Square Cash App.

9. Payza

With this popular service, you can send or receive payments from anyone in the world in just a matter of minutes. It also has a cool and easy-to-use interface, offers a robust and unique security system, and provides dedicated support—and it’s free to sign up. What’s most interesting about Payza is that on top of receiving and withdrawing funds from a bank account and credit card, it also accepts bitcoin.

10. Skrill

Skrill has become a popular alternative to PayPal thanks to features like instant withdrawals and deposits, low transaction fees, exclusive offers, the ability to accept from 40 currencies, and being able to send text messages directly from your account. If you refer a friend, the company will put 10 percent of the fees they generate from paying or sending money into your Skrill account for an entire year.

Today, online businesses have more payment platform options than ever before. Each platform comes with its own advantages and fallbacks, and it’s up to you to find out which is best for your business.

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Search Engine Optimization

Online Adult Entertainment Pay Methods

The online business sector is one of the most lucrative sectors of the steadily growing adult entertainment industry. Nevertheless, it is hard for dealers to determine the most suitable payment service providers. This can be attributed to high chargeback rates and the many disputes that PSPs face. Many payment providers be scared off by these risks.

Problems with erotic websites

Companies in the adult entertainment industry are struggling with chargebacks. However, many other reasons make this industry at “high risk”. On the one hand, the large number of transactions generally increases the risk of fraud. On the other hand, the strict regulations and legal restrictions applying to the industry cause many banks to refuse to cooperate with payment service providers (PSP) active in this area. Which, in turns, reduces the attractiveness of the industry for them and reduces the selection for retailers. Some payment service providers and banks do not wish to be associated with the industry because of its controversial content, which cannot be reconciled with other business segments. In general, traders and payment providers must adapt themselves to a large number of cancellations, rebooking, charges of fees and frauds, and therefore prepare an excellent fraud management system (see below).

Adult payment service providers

The dealer is responsible for choosing which PSP to select, and thus also the kinds of payment offered. However, as mentioned above, Adult Entertainment belongs to the “high risk” payment industries. Payments should therefore be fast, liquid and safe, and the chargeback ratio should be minimized. As users usually wish to remain anonymous, the most common payment methods besides the credit card are e-wallets and prepaid cards.

Adult merchant account and credit card processing

In order to start accepting credit and debit card payments, businesses need to have a special type of bank account, known as merchant account. It retains the revenue made from sales, usually for 2 to 7 days, before transferring it to the merchant’s actual bank account.

A merchant account is created under an agreement between a vendor and an acquiring bank. The acceptation process includes a credit risk assessment.

High-risk merchants will undergo a more extensive verification. To avoid additional difficulties when opening a merchant account, it is recommended to work with payment providers specialized in high-risk industries. Merchant category codes (MCC) associated with high-risk merchants of the adult industry include 7273 dating and escort services and 7841 video tape rental stores (adult content).

Merchant services and payment options for adult entertainment

Dynamic Pricing

Dynamic pricing (or dynamic price management) is a price strategy in which companies constantly adjust the prices of products and services based on current demand requirements. This strategy is essential in adult entertainment and particularly for dating sites. The erotic industry is very time-dependent. This can result in significant price fluctuations in very short time periods, which can be adjusted through dynamic pricing.

Pay-per-minute payments

Widespread in adult entertainment are also pay-per-minute payments. As the name suggests, the customer pays a certain price per minute of usage, either of the website or of a specific video. Since video-on-demand portals form the major part of the online erotic sector, this method is optimal. This type of figures is often referred to as micro-billing, since these are usually small amounts, which, however, are often debited.

Membership payments

Memberships are also a popular monetization method. In most cases, the customer transfers a fixed amount to the merchant monthly, thus gaining access to web content. Many adult entertainment providers also offer the purchase of a VIP membership. Premium content is then offered at an extra cost.

Other payment features

Lesser known options often used in Adult Entertainment include one-click and per unit billing. The one-click method allows customers to quickly pay with a single click. For this, however, all payment data must be pre-registered by the customer. Per unit payment allows the user to pay each video watched, individually. All inclusive and package solutions are also popular. Often there is also the possibility to book different packages.

Payment protection in Adult Entertainment

In the high-risk erotic industry, the more a company is expanding into the digital marketing , the higher the risk of fraud. So, how can merchants protect themselves and reduce the fraud rate ?

Increased chargeback risk

For companies, Chargebacks are always costly and complex. These occur far more often in the Adult Entertainment than in other branches. Adult entertainment customers often contact their credit card provider to refuse fees due to non-filling or the like escorte studente . Known as friendly fraud, these deceitful refund requests can quickly surpass the profits of the company.

Card-not-present transactions

When it comes to card-not-present transactions, merchants should always choose reliable, proven payment providers. However, the limited range of payment providers in adult entertainment, due to strict market regulations, sometimes forces traders to rely on inferior payment solutions. This naturally increases the risk of fraud.

Frequent fraud types

Hidden activities

Most users wish to remain as anonymous as possible, especially on start up or dating websites. This can lead them to dispute certain payments in order to hide their activities.

Fraudulent users

The use of stolen credit cards, or of a false identity, to register on adult entertainment sites. While some fraudulent users aim to steal private data, some will also contact other users to persuade them to send money.

Recurring subscriptions

This seemingly harmless point is the most common reason for a chargeback. Often, users forget to cancel their subscription in time and then request a reimbursement.

Adult payment gateways

Adult entertainment merchants should only cooperate with trusted payment service providers with verified payment methods. Chargebacks occurrence must be minimized, and fraud should be detected in time. Therefore, the expertise of a competent payment provider is very valuable. Here are a few examples of processors specialized in working with merchants of the adult entertainment industry.

CCBill payment gateway

The American processor CCBill works with over 30 000 merchants worldwide. The company provides an all-in-one solution, along with strong fraud protection and risk management services. Many tools essential to a successful adult entertainment business are offered by CCBill. For example, dynamic pricing, especially important for dating websites, quick checkout, essential to live entertainment and pay-per-minute monetization models, and large portfolio of international payment methods.

Emb payment gateway

Emerchantbroker’s works with legally-run adult businesses of various sectors, including toys and novelty, adult bookstores, adult content memberships websites, lingerie and adult clothing online shops, strip clubs, adult masaj erotic businesses and escort services. Its gateway is equipped with extensive fraud control tools, notably a protection against chargebacks. Furthermore, it allows merchants to accept payment in multiple currencies.

Epoch payment solutions

Epoch processes payments in various global payment methods including credit cards, through recurring billing, per unit billing, one-time billing, or one click billing. Adult websites can therefore charge customers for all types of content formats real estate brokers course , from monthly memberships to live-chat or video. Epoch’s pricing constitutes of all-inclusive rates escorte fără prejudecăți , meaning that merchants know exactly what fees to expect.

Zombaio payment gateway

Zombaio processes payments for all types of online content, with a special focus on the online entertainment industry. This payment gateway supports memberships, live charges and basket charges, or “pay-per”, monetization models. Merchants can set parameters for dynamic pricing on their products. Zombaio also offers daily payout, rare for the adult entertainment industry.

Categories
Search Engine Optimization

High Risk Businesses

A company is considered a high-risk business based on two conditions: it operates within a high-risk industry and risk of financial failure exits. Either or both conditions might apply. The first condition addresses safety and health concerns, and the second condition addresses your company’s viability (continued profitability). However, both circumstances might affect your company’s ability to acquire financing, insurance and merchant accounts.

High-Risk Factors

Banks and merchant account providers consider a business as high risk because of a high level of charge backs, a merchant receives credit card payments, but customers cancel transactions; refunds and returns; and credit card fraud, according to High Risk Expert. Furthermore, banks view companies that have bad credit histories (late paying bills) or that provide no collateral for loans as high risk, according to FastUpFront.com. In addition, companies in industries that have high numbers of fatal or nonfatal accidents are high risk.

Compliance Requirements

If your company is considered a high-risk business based on its industry, you must ensure that your company is compliant with local, state and federal laws, and regulations related to high risk, such as meeting Occupational Safety & Health Administration (OSHA) standards. For example, a site control program, such as hazardous waste clean-up operation, must include the use of a buddy system, which is a minimum of two employees working together, if your company handles hazardous waste, according to OSHA.

Consequences

When applying for a high-risk loan, a high-risk business with a bad credit history will always pay a high loan rate and make a high down payment, according to FastUpFront.com. To meet local, state and federal compliance requirements, a high-risk business faces expenditures for compliance-related resources, such as additional personnel and protective gear.

Industry And Business Examples

The agriculture, construction and mining industries lead the nation in fatalities, according to the Centers for Disease Control and Prevention (CDC) as of 2002, Therefore, these industries are high risk. In addition, CDC reported that health care is a high-risk industry because it leads in the number of nonfatal accidents. Many high-risk business types exist, such as pawn shops, seminars, computer stores, Internet vitamins and gun shops, according to High Risk Expert.

Considerations

If your company is a high-risk business, your insurer might charge you high premiums to provide coverage required to conduct business. For example, you might pay high premiums for errors and omissions (E&O) coverage if you operate a business that provides vitamins on the Internet. Furthermore, your business is susceptible to penalty fees and lawsuits if you are non-compliant with local, state and federal compliance requirements.

Some common industries that are considered high risk include:
  • Accounting.
  • Adult entertainment.
  • Agriculture.
  • Alcohol.
  • Cannabis.
  • Construction.
  • Cryptocurrency.
  • Financial services.
If you want to ensure the security of your future and the future of your potential business, consider starting one of these seven lower-risk businesses.
  • Consulting.
  • Tutoring.
  • Virtual assistant.
  • Direct sales.
  • Drop-shipping.
  • Service business.
  • Senior care.

So, the most common reasons small businesses fail include a lack of capital or funding, retaining an inadequate management team, a faulty infrastructure or business model, and unsuccessful marketing initiatives.

Categories
Search Engine Optimization

All About Backlink Pyramid

What Is Backlink Pyramid ?

A link pyramid is a pyramid of links consisting of three or four tiers with the top tier being considered the “money page”. The money page would be your Website, article, email capture page, or any other page that you’re attempting to get ranked at the top of SERPs.
It’s a backlink creation strategy that passes high-quality link-juice values to your business website and improves the index rate of those backlinks using three different levels or tiers. The link juice passes from the websites at the lowest level (tier 3) to the websites at the highest level (tier 1). These tiers together form a pyramid; hence known as the backlink pyramid or tiered pyramid. It’s a pretty simple, easy, and interesting way to create backlinks.
It helps:

How To Generate A Backlink Pyramid?

Tier 1: Tier 1 consists of the websites that pass link-juice directly link to your website. These are high-quality backlinks that are created to increase the website SEO score.

For example: You can create blog posts on your subsites or create a page on social media that links to your main website.

Tier 2: Tier 2 consists of such websites that pass link-juice directly to Tier 1 websites. Websites in Tier 2 get backlinks from the websites in tier 1.

For example: If you will add some articles and content on HubPages, that will directly connect to your social page instead of your website. That would be considered as Tier 2 backlink.

Tier 3: This third tier of backlinks will be pointing directly to your Tier 2 backlinks. The goal of tier 3 backlinks is to improve the index rate of your tier 2 backlinks. The majority of your tier 3 backlinks will not be indexed by Google so you should create enough that you will have at least a few backlinks indexed per tier 2 backlinks on average.

Whitehat Backlink Pyramid V/s Blackhat/Greyhat Backlink Pyramid

Whitehat backlink pyramid Blackhat

 Blackhat/Greyhat backlink pyramid

  • Quality: Consist of good quality backlinks.
  • Analysis: If your tier 1 backlink would still be on the social page, but It would create 2,000 backlinks on tier 2 using a lot of spun articles that will directly link to your social page instead of a business website. That would remain your business website technically safe and secure.

Wrapping Words!

A tiered backlink is here going to be wrapped. Considered all the above possible steps. Hope it will solve your purpose of reading. Thanks for reading and if you want to give any suggestion need to be added, we will appreciate your action.

 

Categories
Search Engine Optimization

Backlink Juice Definition

Link juice is a term in SEO (Search Engine Optimization) that references the amount of authority or value that one backlink passes to the website it connects with. In the SEO industry, link juice is also called “link equity”. Backlinks from websites with higher authority and relevance on a topic will generate more link juice and help a page rank better in the search engines.

In general, the more link juice (link equity) your page has, the better chance it has of ranking for its target keywords in Google and the other search engines. There are several important factors that go into calculating a page’s rank and link juice through strong backlinks is just one (very important) piece of the puzzle.

Link juice is also commonly confused with PageRank, which is Google’s actual calculation of how authoritative a page is. Link equity is the “value” of how a page’s PageRank is transferred via each individual backlink.

Not all links generate the almighty link juice, however. Websites with more authority are viewed as trustworthy in Google’s eyes and their links pass more juice.

Link juice helps your page rank better in search engines.

It is not the only ranking factor, but it is consistently cited as one of the top ranking signals. Link juice flowing to a page can also be spread around your website through internal linking. There are numerous studies that correlate internal linking with better rankings. For the purposes of this article, it is important to know that when link juice comes to a page it is possible to send it to other parts of your site and help other pages rank well.

Link juice comes from external links (backlinks) to your website. You can earn more backlinks through the following methods:

  • Make authoritative content and become the number one place for information on a topic
  • Position your site (or content) page as a resource
  • Write actual blog posts for other websites in your industry
  • Join industry groups and make partnerships
  • Get quoted on other websites through PR efforts
  • Fix links with link reclamation tactics!

Link equity (a.k.a. link juice), is highly dependent on a number of factors:

  • The HTML of the link
  • The website linking to the content
  • The anchor text used
  • The relevance to the topic

There are also tools for calculating website authority, including Moz Domain Authority (DA), Majestic Citation Flow, Majestic Trust Flow (TF), and others.

When it comes to the website linking to your content, there are two important factors:

  • – Website authority
  • – Industry relevance

Essentially, websites with high standing that are trustworthy pass link juice if the link is relevant to the content on the page. There are several tools that “calculate” authority. These include Moz DA, Ahrefs Domain Rating, and Majestic Trustflow. All of these scores are generally calculated to help decide what pages have a high standing and those that do not. If the New York Times links to your website, for example, you can bet some fancy link juice will be coming your way.

Good anchor text for a backlink has the following characteristics:

  • Natural
  • Relative
  • Short
  • Adds value to the user

So there you have it. A guide to link juice that will earn you literal link juice.