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Daddy Dom and Little Girl relationships secrets

There are many new and exciting feelings to discover, and it might offer an entirely new dynamic to your current relationship.
Continue reading to learn about “Little Space” and “Daddy Rules”, as well as new ways to enjoy age play with the correct interests.

What is Daddy Dom and Little Girl ?

DDLG stands for Daddy Dom Little Girl. DDLG or DD/LG is a type of age-play, a kink/fetish in which one person is a caregiver or Daddy, and the other is a child. It is not the relationship between a parent and a child. DDLG is a close cousin to BDSM and is essentially a kinky age play/roleplay between two consenting adults. DDLG has NOTHING to do with incest; it is a play played by two CONSENTING ADULTS.

DDLG is a subtype of BDSM that shares many characteristics with other BDSM relationship styles. It’s also known as DD/LB (Daddy Dom/Little Boy), MD/LG (Mommy Dom/Little Girl), or MD/LB (Mommy Dom/Little Boy). However, these words are less frequent because the most prevalent relationship is between a Daddy Dom and a Little Girl.

What is a Daddy Dom?

This phrase is used in both the BDSM and the DDLG communities. In a Dom/sub relationship, the Dominant partner is known as Daddy Dom. In the relationship, Daddy is in charge. He also controls or tends for the little girl, his submissive partner escorte verificate reale. The Little is both dominated and disciplined by Daddy. Giving punishments and rewards is part of discipline.

Daddy Doms enjoy the gratification of having someone rely on them and depend on them to “solve it” when things become challenging. Littles continuously seek their Daddy’s praise and attention and will go to great lengths to please them. When his baby girl refuses to obey rules, Daddy Dom enjoys the satisfaction of spanking her in any way he wants (and she has consented to). She will also go to him for her sexual desires because he can best satisfy her.

What is a Little?

Little enjoys pretending to be younger than she actually is. Little is at her most subservient, fragile, and occasionally bratty when she is in the role/headspace. The Little age range is usually between 2 and 8 years old. It’s an excellent method for littles to get away from their responsibilities and relieve tension to all escorts .

What makes Daddy happy, makes the little comfortable, and vice versa. He’ll make her feel perpetually young and lovely, and he’ll pamper and adore her. Subs who chose this relationship are typically very delicate at times, and having a caring, fatherly figure in their life is very comforting. Similarly, being told they’re a “sweet girl” makes sub immensely happy. And knowing they’re making their Daddy joyful by following the DDlg rules brings them a lot of comforts.

What is age play?

Age-play is a type of roleplaying in which one acts or treats another as if he were a different age. Age playing is the Dom acting as if the sub is a certain age, usually younger, ranging from toddler to teenager. As a result, the sub treats their Dom as if he were their Daddy. He assumes the paternal role of defender and caregiver, and when necessary, he imposes discipline and training. The sub becomes his “little” and is emotionally, physically, sexually, and sometimes financially dependent. Age players are not pedophiles. In most cases, pedophilia is defined as a feeling involving sexual behaviors toward minors escorte . A submissive is not a child but rather a consenting adult performing in the role of a child. Both age playing and DDLG provide tremendous satisfaction for individuals involved.

DDLG rules, little space, activities, rewards, punishments and aftercare.

DD/LG focuses on being pleased and dreading rejection. Pats on the back of the head and kisses on the forehead are essential. Spankings are frequently necessary. Keeping that ‘dad knows everything’ mindset should help to improve an already extremely intimate bond. The following are some good rules for “littles”:

  • Always refer to Daddy Dom as Daddy / Papi, Commander, etc.
  • Daddy will choose your clothes, and you must request them while trying on clothes. But, you can offer suggestions.
  • Eat with cute plastic dishes and cutlery.
  • Greet your Daddy with a hug, kiss, and a colorful picture when he returns home.
  • Believe in Daddy’s decision. Daddy always knows what is best for his pisy baby girl.
  • Accept all punishments with love.
  • Don’t tie your own shoes or put on your own seatbelt when you’re with Daddy. So, allow him to do it.
  • No drinking or smoking is allowed.
  • There will be no cursing or arguing with your Daddy.
  • Sit only in the backseat of the car.
  • No showers, only bubble baths
  • Suck on your pacifier anytime you use a computer or watch television.
  • Wear diapers to bed.
  • You must be courteous and polite.
  • Bedtime is 10:00 p.m. If Daddy orders you to go to bed earlier, you must comply.
  • A good baby girl always says ‘Thank you and ‘Please.’
  • When crossing the street, hold Daddy’s hand.
  • If you’re upset over something, talk to Daddy about it.
  • You must request to touch your princess parts and also ask to cum.
  • Take your teddy bear to bed with you.
  • Princess is not going to be a brat. (Of course, she will!)

What is “Little space”?

Little space is a word used to describe an age- regressor’s headspace or “state of mind” that makes them feel more child-like, or “little.” It’s the “feeling” created by a submissive when playing and exploring their “little” side.

Often, the dominant caregiver assists the little in reaching this state of mind. Little space helps the age regressor in reverting from their normal adult lifestyle of worries and pressures to a more joyful, problem-free, and child-like state of being! As a result, age play is incredibly soothing and caring, especially for littles who have a lot of everyday worries or who have high-demanding professions or jobs.

DDLG activities

These are some things you can perform together regularly or as a reward system (or both!). Here are some recommendations for age-appropriate activities that will assist a sub in entering little space more efficiently:

  • Bake some cookies together.
  • Take a bubbly bath.
  • Coloring.
  • Work on an activity book.
  • Make a pigtail and brush your hair.
  • Play games together.
  • Try DIY or craftwork together.
  • Watch cartoons.
  • Playing with wax.
  • Draw all-around using chalk.
  • Pet play.
  • Read a bedtime story.
  • Take little with you on a shopping trip.
  • Play with dolls and stuffed animals.
  • Make amusing videos.
  • Swimming together.

You’re only limited by your imagination when it comes to enjoyable activities in a DD/LG relationship! There are no hard-and-fast “rules” on what you can and cannot do – whatever helps the “little” go into “little space,” and age regression is all that matters! Play on as long as you’re not harming anyone or forcing anyone to your kink in obvious ways!

DDLG rewards and punishments

Daddy decides on all rewards and punishments. He might spoil his little with new toys, books, a new outfit, a dinner date, or a vacation to a fun location.

For punishments, he could spank his little, have her write-in lines, or even control her orgasms (if sex is something they do). Many people who participate in age play enjoy punishment and humiliation. Above all, punishment causes DDLG to become kinkier.

Aftercare for DDLG

Aftercare is the BDSM phrase for providing emotional and physical support to your partner after the play is ended. The goal of aftercare is to assist you and your partner in recovering from an intense BDSM play or sex session.

If your DDLG play is enjoyable or soothing, you may not perceive the need for aftercare; yet, I strongly advise you to explore DDLG aftercare. Aftercare is beneficial since it assists you in reintegrating into the real world. It is a unique ritual for concluding the play and can make the entire experience far more gratifying. It’s best to do something mature that will ease you back into real life, such as drinking a cup of tea, changing into an adult dress escorte bărbați , and discussing. Cuddling is a common technique to conclude aftercare.

Finally, it is always vital to have a DDLG debrief, which is a time to address what you liked, didn’t like, and how you can strengthen your play so that your next time is even better and more fun. Debriefing is essential if you attempt anything new, such as intense punishment, so you know if it’s something you both want to pursue further.

Why do we practice Voodoo?

The most straightforward approach to spice up your sex life is incorporating age play into your relationship. Amazingly, delving deeper into the worlds of sexual play fosters closeness and connection.

Secondly, people yearn for variety. We are always looking for fresh ways to spice up our sex lives. If you do the same things over and over again, you’re merely setting yourself up for boredom. Every day of the week. When a relationship lacks variety, desire fades, and people may seek their wants outside of the relationship or settle for porn. Kinks allow you to shut down your intellect, feel more humiliated, and enjoy greater pleasure. Pain and pleasure are awe-inspiringly magical.

Thirdly, people may practice DD/LG because it provides comfort and care. I can’t emphasize the bodily sense of comfort, protection, and pleasure with age play. It is worthy to note that the pleasure obtained from comfort and care can be an aim in itself or be included in sexual encounters. Daddies or caregivers can draw out deep emotion during play on the foundation of trust. Littles can relinquish control, but they believe they require severe care work and emotional labor from their partners in exchange.

Furthermore, it feels incredible to surrender and have someone else worry about you, take care of your mouth and body, make all of your decisions, and do all of your thinking for you. How lovely it is to be pampered by kind hands, relaxing sounds, undivided attention, and good intentions!

How can I get started with DDLG?

You may ask some questions to obtain a deeper understanding of how you feel about your choices. A thorough discussion of the subject might assist you in grasping your expectations as well as the protocol. These are some excellent initial questions to ask (mainly to Littles)

  • What picture do you have of your perfect Daddy Dom?
  • Do you want to go all in on the play, or do you prefer to play out aspects of it, such as sucking on a pacifier or wearing age-play clothing?
  • Do you wish to combine romance and sex?
  • Will you surrender to your Daddy Dom?
  • Will you behave yourself or become a brat?
  • Do you want to play in front of people?
  • Is there a setting that causes you to enter Little Space?

Make a list of the names you’ll be utilizing. For example, Daddy Dom should be addressed as “Daddy, Papi, master, Sir, and so on.” On the other hand, Little girl would be addressed as “Princess, Bunny, Cutie, Kitty, Baby Girl, Angel, and so on.” Establish some basic guidelines. Discuss and organize some activities you’ll undertake together. It is also critical to establish your incentives and penalties.

Does DD/LG have to be sexual?

Most people wonder if the DD/LG partner must be sexual in a specific way. It may seem strange to ask, given that nearly all BDSM relationships are sexual in nature. This is because those relationships seem to garner more public attention, so you’ll hear a lot more about them. Numerous couples enjoy several caring relationships without being sexually involved or simply keeping their sex lives apart from their DD/LG lives. It’s pretty much up to you as long as there are two consenting adults .

Related DDLG acronyms and definitions you should know.

ABDL: Adult Baby / Diaper Lover. The dynamic is the same as DDLG, except ABDL play always begins when the diaper is on.

CGL stands for Caregiver/Little. It is also the same thing as DDLG. Therefore, a CG can be anyone who takes on a dominant role escorte fit . Dominatrix or Daddy Dom (mommy domme).

Little Space: refers to the mindset that Little enters when she feels and behaves younger than she is. It could include both Daddy Dom and Little Girl or simply be the Little. “Entering the little place” entails sliding into a childish attitude.

Daddy Dom: Daddy Dom is a word we use in both the BDSM and DDLG communities. Daddy Dom is the dominant figure in the Little girl’s life. Dom dominates as well as disciplines the Little.

Little: Little is the person who regresses in age and takes on the role of a child.

D&S: D&S stands for Dominant and Submissive. These are the most often used terms in the BDSM world. The dominant partner is generally referred to as “Dom,” while the submissive is usually “Sub.”

Switch: A switch is a term that describes someone who enjoys changing positions and derives pleasure from being a part of both roles. A switch might be dominant at times and submissive at others.

How do I incorporate age play into my life as a newbie?

There will be some recommendations for making age play with Daddy Dom and tiny girl more enjoyable. The most effective strategy to incorporate age play is to:

Do some research.

Before bringing up DDLG with a partner, spend some time researching it yourself. You should conduct some escorte transexuali , visit forums and blogs, view kinky ethical porn, take quizzes, read DDLG erotica, and employ fantasy while masturbating.

Dare to have a conversation with your partner.

Discuss your new fantasies with your lover. First, explain how your interest in this desire does not indicate your disinterest in your existing sexual relationship. You’d like to explore this with them to expand and strengthen your sexual and love relationship. It is critical to explain that this would be an excellent complement to an already pleasurable escorte bucurești sexual life. Help them realize the unique charms and intrigue you have for DDLG, which you should have gleaned from your solo play.

Set the rules, rewards, and punishments.

If you and your partner are on the same path about DDLG, the next step is to establish ground rules. You must discuss it with your partner. Littles appreciate specific outlines and boundaries escorte submisive . As a result, make sure you give this stage the attention it deserves.

Choose a name.

There are many interesting names to use in DDLG play, and you don’t have to limit yourself to Daddy and little escorte minione . Have some fun coming up with ones that will genuinely get your loins tingling.

Begin playing.

The moment you’ve been waiting for has arrived: you can begin playing! In practice, DDLG has a wide range of outcomes. Investigate your particular turn-ons and determine what works best for you both. You might wish to use naughty language during sex, read fairytales, dress up all cute and little, use pacifiers, do some role play, and engage in a couple of spankings; the DDLG world is your playground. Have fun with it and spend time together experimenting and exploring your turn-ons.

Keep it safe.

As with any form of BDSM play, it’s essential to keep things risk-aware, safe, and joyfully consensual. Kink is built on the principles of safety, communication, responsibilities, and aftercare. Aftercare is especially crucial for littles; they require lots of love and petting after play, especially if it is intense and/or involves impact. Good aftercare equals joyful and stable littles.

Final take

Age play is a terrific way to combine infantile purity with naughty sexual exploration. Don’t heed to those who claim that age-playing is wrong. The DDLG way of life can also serve as the foundation for a good  BDSM relationship, bringing even greater enjoyment to both Doms and Subs. It can be portrayed as a scenario or as a way of life 24 hours a day, seven days a week. It is entirely up to you and your partner how you go about it. The most crucial aspect is to have a good time.

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Search Engine Optimization

About Social Bookmarking

Social bookmarking is the process of tagging a website page with a browser-based tool so that you can easily visit it again later. Instead of saving social media posts to your browser bookmarks, you can use different platforms’ features to bookmark posts. Because the bookmarks are online, you’ll be able to access them anywhere, from any device with an internet connection.

Social bookmarking sites began as simple resources for social media and content marketers. Today, they’re diverse and dynamic online communities, where users discuss links and develop groups based on shared relevancy.

In social bookmarking sites, discussion topics are organized into specific rooms or threads where users follow content that’s interesting to them. When following a piece of content, you’ll receive notifications to your personal feed when new information appears.

Links in social bookmarking sites are the starting point for discussion and knowledge-sharing. This makes social sites an excellent location for finding social media inspiration, earning backlinks and networking with potential influencers.

Some popular social networking tools include:

  • Pinterest
  • Reddit
  • Digg

With social bookmarking, companies and social media marketing managers can find and save valuable content to add to their publishing schedule. This is an excellent way to simplify content curation and speed up social media growth. View cbd românia . Most social bookmarking sites will also allow companies and business leaders to see which topics are most popular, most recent or attached to a specific issue.

It’s also possible to search through bookmarks by searching for a specific word or phrase. This means that you find particular content, ideal for your brand and audience.
Social bookmarking sites allow social media managers to specifically target the information they want to see, curate and share. Instead of searching for a needle in a haystack on a search engine, you get a more refined and relevant source of inspiration.

Social bookmarking sites make it easy to see what’s popular and trending in a specific industry. For instance, if your company is in the fashion space, you see what people are talking about in fashion and show your audience how up-to-date you are by publishing curated content.

Social bookmarking sites also make it easier to expand brand reach by earning backlinks through other relevant content and interacting with potential collaborators or influencers. Benefits include:

  • Ability to find relevant curated content that allows you to build authority on social pages and your blog.
  • Access to high domain authority backlinks for your website to boost your presence on the SERPs
  • Interactions with potential collaborators and influencers to grow your online success.

Bookmarking sites have a positive impact on the ranking of the bookmarked sites. They eventually improve the PageRank and SERPs of the sites. Since Google is planning to make SEO social, Social Bookmarking is a convenient way to improve search engine ranking.

To check all your bookmark folders:
  1. On your Android phone or tablet, open the Chrome app .
  2. At the top right, tap More. Bookmarks. If your address bar is at the bottom, swipe up on the address bar. Tap Star .
  3. If you’re in a folder, at the top left, tap Back .
  4. Open each folder and look for your bookmark.

Remember, however, that social bookmarking sites frequently frown upon spam and direct advertising. To be part of a community, you’ll need to make a sincere effort to share information from relevant sources, not just your own website.

 

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Proper ettiquette for a sex orgy party

Orgies are fun, but not a way to deal with/escape your issues. It’s important to check in with yourself before and make sure you aren’t unstable emotionally (i.e., too drunk, too high, too overwhelmed by personal struggles). If you aren’t feeling stable, DON’T ENGAGE. Otherwise, you could end up finishing early, crying, and sending at least one person home unsatisfied at 4am. That same person escorte voluptoase might also fall asleep on the train and wake up in Coney Island. You’ll feel embarrassed and bad.

Group sex may appear to be a taboo concept or a far-fetched idea. Yet, it may open up a whole new world of sexual exploration and fulfillment. Any sort of sexual behavior is acceptable as long as all persons involved give their permission. Orgies are, for the most part, conceptualised as the Everest of sexual liberation: only the most daring, free and confident among us would ever get to the point of participating or hosting an orgy.

It’s something that most people either are interested in because of the perceived sexual debauchery of it all, or they’re scandalised by for the same reasons.

Orgy participants may partake in oral sex, intercourse, anal play, bondage, role-playing, and other activities. There could be private sex, public sex, group sex in various forms, BDSM activities, hugging, making out, and more. Attending a sex party does not imply that everyone will have sex with everyone else or seek a hookup. Do you daydream about group sex? Do you fantasize about being observed while masturbating in public? Orgies are great places to explore these kinds of fantasies.

What Is the History of Orgies?

In modern times, an orgy describes a sexual debauch, but its historical meaning points to a more spiritual event. The word “orgy” derives from the Greek word orgion, meaning “a licentious revelry.” The Greek orgia refers to an ecstatic form of worship, such as the secret rites of Dionysus and Bacchus—the ancient Greek and Roman deities of wine, fertility, and religious ecstasy. These revels promoted excessive drinking, merrymaking, and sex acts at bacchanal festivals. The bacchanal attendees believed that Bacchus embodied the wine and that drinking it would connect them to the divine. Part of this divine connection involved satisfying their sexual urges to prevent their impulses from surfacing in more nefarious ways at a later time. The Roman senate was suspicious of these secret rites and passed the Senatus consultum de Bacchanalibus (Senatorial Decree concerning the Bacchanalia) in 186 B.C. to suppress the overindulgence at the orgiastic festivals.

 

The essentials

As we talk, it’s clear that there are some foundational components you need to consider when planning an orgy that most people probably don’t: physical and emotional safety, consent, venue, etiquette and rules – lots of rules. Striptease si night club .Because when you’re talking about an intensely intimate activity like an orgy, there are a lot of things that can go wrong if you don’t plan accordingly and set expectations early.

She explains that extensive organisation has to go into a sex party before you think about hosting one, and if you do intend on being the host, “It’s actually not going to be that fun for you because you’re going to have to run around and make sure everything’s okay, you won’t get any time to participate in the orgy.”

Because, and this is maybe a factor most people casually wanting to organise a party with friends don’t consider, good orgies have duty managers and an emotional support person (how many you need will depend on the number of orgy attendees), who rove the party and ensure everyone is having a good time and no one is uncomfortable or put in an unsafe situation.

I had this experience with myself and four girls. I had a friend in law school, four of his fellow students came with us. Everyone was super hyped up, because it was the end of the semester, and my buddy starts telling everyone how I’ve had a lot of experience. So, escorte bisexuale goes back to my house. I knew something was going to happen, but I didn’t know who was in, and I just didn’t know what to talk about. No one was on the same page and we didn’t relate on any level. Stuff ended up happening, but I could tell that two of them saw right through me and knew that we had nothing in common. At least do some research, if you can, about the people you’re going to have sex with.

For this reason, ideally the orgy should be located in a venue with multiple rooms: for example, one for watching-only, one for participation and one for chilling out. Koens adds alcohol should be capped at a certain (minimal) point as it can make having an open line of consent at all times problematic.

What should I keep in mind before attending an orgy?

There are a few things you should keep in mind before going to orgies. You don’t want to embarrass yourself, your host, or your fellow guests.

Set a limit for yourself beforehand.

Begin by assessing your personal preferences before you arrive. For example, you may want to consider whether or not you are comfortable with BDSM or having sexual actions with people of diverse sexualities matrimoniale românia . Prioritize any sexual acts that you find incredibly interesting so that you can make them a reality at the party.

Keep your appearance in check.

Expect folks to be at their best if you’re going to an event where they’ll be having sex later on. Attending an orgy requires you to look your best. Understand the dress code before arriving at the party and dress to impress. Choose clothes that are both flattering and easy to remove when the play begins. Before you try to hook up with someone, take a shower, brush your teeth, and properly groom yourself. Trim unruly hair to make sure all holes are easily accessible. Escorte blonde looking good is good business.

At orgies, be open to communication.

Your sex partners should be aware of your boundaries and want before and during sex. To get the most out of any orgies, you should express your desires clearly and openly, such as how you want to be humped and the position you want to take when having sex. You’ll have a great time if you’re more open.

Keep an open mind to trying new sexual partners.

Don’t be afraid to try new things with new sex partners. Open your heart and mind to the possibility that you might meet someone new. Sex parties provide you the chance to try sexual partners you might not have believed were attractive to you, Such as individuals of various body proportions, genders, and personalities. This could be the start of a new interest in sex that you pursue regularly.

Make sure you have safe sex.

Do well to practice safe sex with escorte mature at sex parties. Although it is your host’s responsibility to provide condoms and lubrication, you are welcome to bring your own condoms and lubes especially If you have specific preferences. Sex toys are frequently allowed at orgies. Therefore, you can also bring your sex toys like dildos, vibrators, butt plugs, and anal beads.  You’ve taken the brave step of admitting that your body wants to explore. You must now become responsible for your own body. Have a safe word, and know your limits.

Be friendly and patient.

It’s important to approach the topic like you would anything else with that person. If it’s a close friend, why not just go ahead and ask them outright. Worst-case scenario you’ll both get a good laugh out of it. If it’s someone you are just meeting, timing is everything. You definitely could endanger a new relationship, but then again, there are always more fish in the sea; fish willing to get down with a bunch of other fish at the same time .

Spend some time relaxing and socializing a little bit if you can. There is a good probability you will enjoy sex better if you spend some time getting to know your partners before having sex together.

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Sadomasochism is a portmanteau of sadism and masochism

The main difference between sadism and masochism is that sadism often involves imposing pain. This can be physical pain, such as hitting someone else, or psychological distress, such as humiliation. Sadists can give hardcore demands with the punishment for disobedience involving an assortment of BDSM tools. Sadism in the bedroom might include rough sex, takedowns (as in primal play), choking (breathe play), spanking, and much more.

Both terms were coined by German psychiatrist Richard von Krafft-Ebing in his 1886 compilation of case studies Psychopathia Sexualis. Pain and physical violence are not essential in Krafft-Ebing’s conception, and he defined masochism (German “Masochismus”) entirely in terms of control. Sigmund Freud, a psychoanalyst and a contemporary of Krafft-Ebing, noted that both were often found in the same individuals, and combined the two into a single dichotomous entity known as sadomasochism (German “Sadomasochismus”)(often abbreviated as S&M or S/M). This observation is commonly verified in both literature and practice; many sadists and masochists define themselves as “switchable”—capable of taking pleasure in either role. However it has also been argued (Deleuze, Coldness and Cruelty) that the concurrence of sadism and masochism in Freud’s model should not be taken for granted.

Sexy escorte verificate from Romania .

Treatment for Sadism and Masochism

Treatment of sexual sadism or sexual masochism may be complicated by health problems related to promiscuous sexual behavior. Sexually transmitted diseases (STDs) and other medical problems may be present.

Note: Acts of sexual sadism or sexual masochism tend to grow more violent or bizarre over time. However, as persons with either disorder grow older, their ability or desire to participate in such behaviors begins to decrease. For example, sexual sadism is rarely diagnosed in men over 50 years of age escorte mature .

1. Replace Violent Behaviors

Sadistic behaviors range in terms of their violent nature. Some sadistic behaviors are focused on humiliation and mild pain, while others are aimed toward severe pain. Also, a practicing sadist will either find a willing partner to participate in these behaviors, or will find a sexual victim. They need replace violent behaviors with caring, less violent behaviors.

2. Focus on Healthy Sexuality

Identifying and focusing on sexual practices that are gratifying and that do not incorporate sadistic or masochistic behaviors will help one to participate in normal sexual behavior. Encouraging and expanding normal sexual practices is a way to use the strengths and assets and tendencies toward normal sexual practices that a person already has.

3. Make a Commitment to Change

Even if a person is fantasizing about sadism or masochism, one can make a conscious commitment to not outwardly participate in such behaviors. Being tempted to do something is not doing it. One method for encouraging this is by helping one see that people are innately valuable and should be treated with respect and even care. This understanding of another person’s value is to supersede any desire to practice violent or humiliating acts against them.

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Search Engine Optimization

Work together to achieve revenue growth

As the process of buying and selling evolves, customer-facing roles change along with it. Sales and marketing teams have traditionally operated in silos, resulting in tension and preventing each team from fully executing their jobs. It is no longer possible for these two functions to remain separate and distinct. They must work together to accomplish specific tasks.

CSOs and CMOs play separate roles in the revenue life cycle, focusing on distinct results, but must collaborate across a series of revenue-generating activities to meet revenue goals. Alignment is not a status to achieve, but a continuous path of collaboration.

The following guidance for leaders of both functions demonstrates specific collaborative activities across a number of strategic fundamentals — processes owned by sales and promovare online teams individually — that will lead to revenue growth. 

The strategic process to determine the approach and target audience is often done by marketing alone. They develop the personas, understand the market and collect data about buyers and the product. But the sales team has plenty to add to this conversation. They spend all day talking to buyers. Sales really understands the buyers’ challenges on a granular level. It is critical to bring the broad perspective of marketing together with the specific perspective of sales to identify the most likely customers. And this is relevant whether you are focused on leads or accounts.

When sales and marketing are not aligned, buyers experience a disconnect in messaging. They read one thing in marketing emails, content and social posts, while they hear something else entirely from sales. Have you ever had a sales rep walk you through a slide deck and they contradict the language on the “approved” slide? This is why these two functions need to work together to improve the messaging platform on a continuous basis so that it is consistent, and further resonates with buyers. Again, marketing often does this alone because of their understanding of industry insight, but sales know what words and what content impacts buyers. They can share the voice of the customer because they talk to them every day.

If the two functions are not measuring the same thing, then it is difficult to align their results. But more often than not, marketing and sales are measuring different kinds of things. For example, many marketing teams are still responsible for delivering a specific number of leads, or even marketing-qualified leads. This is a quantity metric. It is possible to spend more to increase this number. While sales is responsible for delivering on pipeline and revenue numbers. These are quality metrics. If an organization is not a good fit for the solution, it is hard to close the deal.

If both teams are measured on their influence on revenue, then they both seek the same kinds of metrics. As a process, they need to agree on the specific shared metrics, how they are reported and where the data is sourced from to indicate the stated, common results. While marketing needs to measure further into the funnel, sales needs to follow the process, providing visibility into the process.

Enablement is the alignment secret weapon because sales and marketing teams collaborate here whether any other collaboration occurs between the two groups. Marketers create content that sales teams need for internal and external use, but even this can be improved by working together. An integrated process with appropriate feedback loops from sales before and after using collateral increases the effectiveness of content. Better trained sales reps and better content leads to revenue growth.