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Search Engine Optimization

Merchant Account Meaning

A merchant account is a type of bank account that allows businesses to accept payments in multiple ways, typically debit or credit cards. A merchant account is established under an agreement between an acceptor and a merchant acquiring bank for the settlement of payment card transactions. In some cases a payment processor, independent sales organization (ISO), or member service provider (MSP) is also a party to the merchant agreement. Whether a merchant enters into a merchant agreement directly with an acquiring bank or through an aggregator, the agreement contractually binds the merchant to obey the operating regulations established by the card associations.

Today a majority of all credit card transactions are sent electronically to merchant processing banks for authorization, capture and deposit. Various methods exist for presenting a credit card sale to “the system.” In all circumstances either the entire magnetic strip is read by a swipe through a credit card terminal/reader, a computer chip is read (an “EMV”), or the credit card information is manually entered into a credit card terminal, a computer or website. The earliest methods, submitting credit card slips to a merchant processing bank by mail, or by accessing an Automated Response Unit (ARU) by telephone, are still in use today but have long been overshadowed by electronic devices exxtratube . These early methods used two-part forms and a manual device for mechanically imprinting the embossed card number information onto the forms.

A credit card terminal is a stand-alone piece of electronic equipment that allows a merchant to swipe or key-enter a credit card’s information as well as additional information required to process a credit card transaction. They may be connected to Point of Sale systems and typically have a keypad and network connection and may have a built-in printer.

An ARU (also known as a voice authorization, capture and deposit) allows the manual keyed entry and subsequent authorization of a credit card over a cellular or land-line telephone. With this method, a merchant typically imprints their customer’s card with an imprinter to create a customer receipt and merchant copy, then process the transaction instantaneously over the phone.

Merchant accounts are marketed to merchants by two basic methods: either directly by the processor or sponsoring bank, or by an authorized agent for the bank and additionally directly registered with both Visa and MasterCard as an ISO/MSP (independent selling organization / member service

Marketing details are by card issuers like Visa and MasterCard, and are enforced by various rules and fines. A few of the largest processors also partner with warehouse clubs to promote merchant accounts to their adult business member.

To market merchant accounts, an ISO/MSP must be sponsored by a member bank. This sponsorship requires that the bank verify the financial stability and suitability of the company that will be marketing on its behalf. The ISO/MSP must also pay a fee to be registered with Visa and MasterCard and must comply with regulations in how they may market merchant accounts categories and the use of trademarks of Visa and MasterCard. One way to verify if an ISO/MSP is in compliance is to check a website or any other marketing material for a disclosure “company is a registered ISO/MSP of bank, town, state. FDIC insured”.

The authorization fee (actually an authorization request fee) is charged each time a transaction is sent to the card-issuing bank to be authorized. The fee applies whether or not the request is approved. Note this is not the same as a transaction fee.

Chargebacks are the largest risk that is presented to banks and providers. This is not to be confused with refunds, which are simply a merchant refunding a transaction. In the Visa, Discover, and MasterCard rules, the merchant’s processing bank is 100% responsible for all the transactions that the merchant performs. This can leave the provider open to millions of dollars of potential losses if the merchant operates in an illegal or risky manner and generates many chargebacks. The providers exxtrastar pass this cost on to the merchant, but if the merchant is fraudulent or simply does not have the money, the provider must pay all the costs to make the cardholder ‘whole’. The chargeback risk is the largest part taken into consideration during the contract application and underwriting process. Some banks are much more stringent than others when assessing a merchant’s chargeback risk.

If a merchant encounters a chargeback they may be assessed a fee by their acquiring bank. A potential chargeback is presented on behalf of the card holder’s bank to the merchant’s credit card processing bank.

Currently, both Visa and MasterCard require all merchants to maintain no more than 1% of dollar volume processed to be chargebacks. If the percentage goes above, there are penalties starting at $5,000 – $25,000 charged to the merchant’s processing bank and ultimately passed on to the merchant.

In all cases, a chargeback will cost the merchant the chargeback fee, typically $15–$30, plus the cost of the transaction and the amount processed.

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Search Engine Optimization

About Offshore Merchant Account

What Is An Offshore Merchant Account: The Definition

What is an offshore merchant account? It is a type of bank account for e-merchants established in a non-resident country. It allows the merchant to process payments through their website and allows other transaction processes.

The Basis Of An Offshore Merchant Account

Many internet based businesses, especially those in the high risk category face obstacles in opening merchant accounts especially through banks and domestic account providers.
Local banks are usually conservative and require merchants to furnish a number of documents and present a past credit history of transactions. This makes the merchant account procedure to be time-consuming and at times futile.
For such online firms, it is feasible to opt for an offshore merchant account.

  1. Local merchant account providers may not allow a high volume of sales and if merchants are aiming to increase their sales projections steadily they should opt for an offshore merchant account.
  2. An offshore merchant account will be discrete in its dealing and allows funds to be transferred anywhere.
  3. Offshore merchant accounts also provide tax as they will be based in countries where there are no tax liabilities.

Online businesses that are likely to benefit the most by opening an offshore merchant account include adult entertainment, Internet drugstores, cazino, sportsbooks, electronic cash, imitation products, tobacco items, travel-based, and biotechnology.

Ordinary payment processing is complicated. But finding good offshore, international, or high-risk payment solutions can be a real nightmare. If you fall into one of these categories, you’ve likely had your merchant account applications denied at least a few times. Even worse, perhaps you’ve had your processing service terminated and your money withheld from you for months. We understand your struggle. We’ve seen hundreds of businesses go through the exact same thing, and we’re here to help you find the perfect offshore merchant account for your high-risk business.

While many offshore merchant account providers also specialize in high-risk accounts more generally, not all high-risk processors work with international merchants or provide offshore accounts for domestic merchants. Many high-risk specialists only work with US-based businesses, and only provide accounts through US-based banks and processors. Before you apply for an offshore account, you’ll want to confirm that the company you’re considering works with businesses located in your country. This information might be spelled out explicitly on the provider’s website, or you might have to talk to their sales staff to get a confirmation.

Providers that specialize in setting up offshore merchant accounts can usually get you an account in just about any country around the world, though obviously, there are exceptions. As a US-based merchant, don’t expect to set up your offshore account in a place like Afghanistan or North Korea. It’s simply not going to happen. With the exception of countries limited by political considerations or a high level of instability, however, the possibilities are wide open.

Create account and post your ads on the best car market .

High-risk merchant accounts are notorious for including higher processing rates and account fees, and offshore accounts can be even worse. Providers know you’re particularly desperate and some, but not all, will take advantage of your situation by charging you as much as they think they can get away with. We recommend that you shop around and compare multiple quotes when looking for an offshore account. Don’t accept the first offer from a bank or processor just because they’re the first one that hasn’t rejected your application due to the nature of your business.

Having a hard-to-place business doesn’t mean you have to run your company through Bitcoin or other crypto . You can accept credit card payments just like any other business by finding a payment processor that will set you up with the right acquiring banks. At the same time, you need to be fully aware that, for a US-based business, signing up for an offshore merchant account is a risky endeavor. You’ll want to be very cautious and carefully research any provider you consider, even the ones we’ve recommended above. Take extra care to protect your sensitive personal financial data and be sure your account includes additional fraud prevention features. VPS Hosting . You might also want to consider registering your business in the country where your merchant account is located – just in case. Having a merchant account in Panama might sound very tempting if you’ve been repeatedly turned down by domestic providers, but it will be very expensive to have to travel there in person if you later run into legal troubles with your account provider.

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Search Engine Optimization

Offshore Hosting Meaning

Web hosting business is increasing with the increase in the number of websites and online businesses. Websites, Apps, software, and even big companies and organizations are using web hosting to store their data online. With the increase in demand for hosting services, the number of hosting providers and data centers are increasing rapidly.

It’s billions of dollars business which is increasing every single day as multiple businesses and solutions are coming online. But there are different types of hosting services offered by providers from all around the world. It includes shared hosting , Cloud hosting, VPS hosting, Dedicated Server hosting, and Offshore hosting as well. When we talk about Offshore hosting, it’s a web server where one can put data with great anonymity.

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The basic concept of offshore hosting is nothing but putting your data in a server which is far away from your own location/country. The concept of offshore hosting raises when people started realizing the need for censorship-free hosting servers. A lot of people from all around the world are using such servers to put some content related to hacking, adult content, controversial articles and so on.

Such web servers offer great anonymity to the users and hence are very efficient to most people/organizations using them. There might be many other reasons behind buying such servers. Many types of websites might be blocked in your country and hence if one wants to create such a website, he probably needs to purchase offshore web hosting.

Pros and Cons of Offshore Web Hosting

Now let’s talk about some of the pros and cons of offshore web hosting. It has some pros and cons as well which we should discuss. Here are the major advantages and disadvantages that you should consider while purchasing an offshore web hosting:

Pros of Offshore Web Hosting

Better Anonymity

If you want anonymity while choosing your host, purchasing an offshore hosting might be the best choice for you. They don’t verify their customers neither asks for personal details. Some providers even accept payments via bitcoins which is untraceable. Hence it guarantees buyers with full proof privacy.

Freedom of Speech

Most web servers are located in such countries where freedom of speech is much higher. So, if you’re running a website which might offend the thoughts/working of Govt. or any other organization, going with an offshore web host will be the best choice for you.

Avoid Unnoticeable Takedowns

Sometimes it might also happen that web hosting service is terminated by the provider because of some legal conflicts. Even if you’re not doing something illegal, normal web hosting providers usually terminates the server. This might be a great issue for you and your customers as well. But there’s no issue with offshore web hosting.

Cheap Price

Most offshore data centers are located in such countries where there’s very little tax on digital products. This way you’ll get your server at a very cheap price.

Buy as per Requirements

Offshore hosting includes flexible plans. Shared servers, VPS, and Dedicated servers can be bought from the providers. Their price starts from $5/month and might go up to thousands of dollars as per the specification of the webserver.

Cons of Offshore Web Hosting

Slow Server Response

If your visitors are located in the USA and the server is located in New Zealand, there’ll be a noticeable delay in the server response. That’s because the server is located far away from the user’s origin. This might be the issue to some websites as speed matters in the user experience.

No Data Protection Guarantee

Some offshore hosting providers are so anonymous that they don’t even guarantee protection which is uploaded to the server. So you should make sure not to put confidential data on such offshore web hosting servers. Always read their Privacy Policies and other major documents before buying one.

Reliability

Reliability depends from host to host. We can’t guarantee that every offshore hosting provider is reliable and guarantee their service to the customer. Hence you should read some online reviews and ask other people who’ve used that service before xxx premium ads .

Customer Support

Most hosts don’t provide quick customer support to their customers. They only assist their customers via the E-Mail system. It might take hours to fix your issue and in some cases, it might take a few days as well. So if you’re not good at customizing the server on your own, then it might be an issue for you.

How to Choose the Best Offshore Web Hosting

Some of you might be confused about choosing the right offshore web hosting provider. As of the fact that all the hosting providers claim themselves to be protecting their client’s personal details.

But the reality is that most of them hand over your information to some legal firms without even noticing you. Hence it’s a major privacy flaw and most users don’t even know about it. Hence, it’s better to choose the best offshore web hosting which provides great server performance and offers reliability as well as the privacy to its customers.

Here are some of the key points that you should take care off before choosing your best offshore web host provider:

Read Privacy Related Documents

All the hosting providers provide detailed descriptions of the user’s data privacy. It covers all the major rules and regulations that the provider is following when it comes to protecting the user’s personal details.

Buy for One Month and Runs Tests

A good server manager runs multiple types of tests before purchasing it for a longer duration. The best thing you can do it purchase a server, run multiple tests related to speed, performance and so on. If you find it useful and good enough for your business, the go-ahead for purchasing an annual subscription.

Chat with Customer Support

The best thing to know about the hosting is by chatting/talking to its customer support. They have the answer to all your queries. If you think their answer justifies your query and they match your requirements, then go for it.

Choose the Right Server

Choosing the right host for your business is very important. Going with the wrong host might decrease your overall website’s performance and can also ruin your entire business. A lot of fake website takedowns issues are increasing day by day and it’s ruining people’s online business. Hence, going with offshore web hosting is a great option.

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Search Engine Optimization

Offshore Business Meaning

In a simplistic manner, an offshore business’s meaning indicates nothing more than a company that is established in another country. Let’s say you are living in Singapore and you incorporate an International Business Company (IBCs) in Belize to do business, so that is an offshore business.

So, how do offshore companies work? One key feature concerning an offshore business is that you need to know these companies would be prohibited from conducting any economic activities within the incorporated jurisdictions.

Notwithstanding, law amendments in each offshore country can bring different bonuses and barriers to an offshore business registered in that particular jurisdiction. In some cases, you may also find out an offshore jurisdiction in which your offshore business can be allowed to do business inside the territory, but is required to suffer local tax along with many compliance obligations.

Sometimes people can feel confused due to the misconception about the offshore business – which is said to be a tool for tax evasion or hiding money from the government. It, however, is not such case. Offshore companies are legal since they are governed by the jurisdiction regulations where they are incorporated or registered.

In addition, not only does an offshore business take advantage of a favorable tax regime offered by most offshore jurisdictions, but also there are more possibilities when it comes to incorporating an offshore company.

And here are some advantages of going offshore:

1. Tax benefits

This seems to be the top reason why people opt for offshore business. By forming an offshore company, foreign investors can be entitled to gain a deduction of tax burden. In other words, they are often tax-exempt or just pay a modest rate of tax by virtue of the business-friendly taxation laws of certain jurisdictions.

Take Hong Kong as a typical example, the territorial taxation system in this country allows profits which derive from trading activities outside its territory to be not subject to suffer profits tax.

2. Asset protection

Beside offshore business tax advantages, another appealing factor that makes people seek offshore is wealth protection. Jurisdictions with a strong reputation and stability in both politics and economy are the most favorite place to incorporate an offshore business.

Obviously, the act of moving your assets to offshore corporations and legal business structures abroad helps to create a stronger protection layer for your wealth from unexpected liabilities.

Some offshore centers which offer favorable laws regarding financial privacy such as the BVI, Belize, Seychelles et cetera have been widely preferred in the world as deemed best destinations to go for asset protection.

3. Minimal maintenance requirements

Not only do offshore companies offer simplicity during the setting-up process, but they also are offered more flexible regulations after the incorporation stage.

There are fewer requirements in terms of annual reports and financial accounts with the Companies Registrar (providing that they do not carry out business activities inside the jurisdiction whey they register). In addition, most offshore companies tend to be easier to maintain in comparison with onshore companies.

It should be worth mentioning that the level of information in which the registrar of companies at each offshore jurisdiction requires could be not the same.

Our advice is that once you have come to the first step for offshore company formation which is to choose a suitable jurisdiction (a guideline of full steps on how to set up an offshore business will be discussed in the last part), do examine whether you can fulfill that jurisdiction’s requirements after registration.

4. A high degree of confidentiality

Typically, most offshore countries do not disclose the company directors, beneficial owners, shareholders to the public, thus you can feel secure that all information would be kept confidential. However, it is a must to register and maintain these profiles and data with the Company Registrar.

Because of many potential benefits, offshore business setup is the widely-used solution for tax planning strategies of many small and medium-sized enterprises.

An offshore company can be used for different purposes. Particularly, ease of administration with an offshore company is preferred by most e-commerce players. Internet traders can also use offshore corporate structures to keep its domain name in existence as well as control the internet sites.

For other business sectors, you can also explore the usefulness of having an incorporated company in overseas jurisdictions.  Counselling business and international business prefer offshore structures by dint of its corporate flexibility and tons of tax benefits available.

In another scenario, entrepreneurs in relation to holding businesses are more likely to go offshore to obtain better confidentiality or minimize certain types of tax (capital gains tax exemption for example). Such businesses are very typical examples of how an offshore business can be used for.

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Search Engine Optimization

Increase Your Business Web Traffic

These days, there are a lot of different sources of paid traffic available online. And no we’re not talking about those ‘I will send 10,000 people to your website in 3 days’ kind of packages (although we will take a look at those too).

Paid web traffic is a relatively broad term, and we’re going to look at the pros and cons of many of the options available. Pay per click is perhaps the best known options for buying website traffic, but there are actually quite a dizzying array of options available for escorte premium .

What types of paid traffic are there?

When it comes to buying website visitors, most will default to Google Ads. And for good reason; Google offer by far the most comprehensive platform to buy website visitors. But there are plenty of other ways of generating online traffic. The ones you choose will most likely depend on your goals for your business and your site.

Pay per click or per impression

PPC is probably the first thing you think of when you think of paid traffic sources. You pay an advertising platform, normally one with access to a huge and global audience, to display your business banner or link to people based on their searches. if you want to search for cars .

Paid or sponsored posts

Sponsored posts in high profile publications are nothing new. Think of advertorials in magazines or on TV for example. In the digital age, paid guest posts are big business, with a whole industry built around hosting articles with back links to your website.

Influencer marketing

The rise of social media has bought with it a whole new channel of marketing. In fact, influencer marketing isn’t even really a new thing. Think of product placement in Bond movies, or the associated hype around products or brands associated with red carpet appearances by movie stars.

Buying targeted traffic

You might have seen, or perhaps heard of, the option to buy targeted traffic sources for websites on sites like Fiverr. Many of these claim to be sending you carefully vetted traffic from specific locations around the world, for example ‘I guarantee 10,000 visits from the USA in 3 days’.

Paid directory listings

Remember Yellow Pages? Directories are still about, although mostly online and perhaps less important than they once were. Having your business listed on a directory can be very important for certain types of industries, specifically niche and specialist services. Are paid directory listings worth the price of entry for the average business?

Pay Per Click Traffic Sources

As mentioned, PPC is probably the most popular and best known way to boost your website traffic with genuine and interested visitors. With so many years of building their algorithms, developing platforms and collecting data, of course this is the best way to get your message out there.

The downside? It can become expensive. Pay per click can be anything from less than a dollar all the way up to the multiples of hundreds for one click. The average for most businesses will be around the $5-10 per click on the most popular keywords, although this can surge at certain times and be subject to intense competition.

Another downside to pay per click, as we’ve discovered regularly on this blog, is the exposure to ad fraud and click fraud. These are practices designed to channel the ad spend of all types of companies to fraudulent parties, or even just to damage your advertising strategy.

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Besides these downsides, pay per click is very effective and creates a level playing field for all marketers and companies regardless of their size. Consider that $3.5 trillion was spent online in 2019, and that is forecast to grow to around $4.9 trillion by 2021, and you’ll see why online marketing is a big deal.

Google

The big dogs when it comes to pay per click, Google Ads is the world’s biggest pay per click advertising source with between 70-73% of all global advertising spend on the platform.

Google is the world’s most used search engine, with 75% of all searches globally. As well as this, the Google Display Network, which is a list of about 2 million websites that ads can be displayed on as part of your PPC campaign, makes it even more appealing. When you consider also that the Display Network includes sites like YouTube, Google News and Blogger, you realise how big a deal Google PPC ads are.

Pros: Huge reach, easy to manage, accessible for any business, lots of options for different types of advertising

Cons: Lots of competition for keywords, open to ad fraud/click fraud, can become very expensive if not managed correctly

Bing

Microsoft’s search engine offering, Bing is the world’s second biggest search engine advertising network. Although this is only 9% of the worldwide market share, they seem to have a big presence in the USA where they apparently have a 33% market share.

Using Bing’s PPC ads gives you access to the Microsoft Network of sites which includes MSN and Yahoo! Searches done through Yahoo show results from Bing’s search engine software, and with 3% of global searches, that’s another nifty little slice.

Pros: Less competition for top spot than Google, cost per click less than Google, access to popular sites such as Yahoo!

Cons: Smaller market share, still vulnerable to click fraud and ad fraud, some limitations on targeting ads

The Facebook Family

The world’s biggest social media network has become one of the biggest options for advertisers in recent years. Despite negative press and even some boycotting by businesses, Facebook still attracts between 20-25% of the global online ad spend.

That controversial access to user data is what gives it the edge, with the option to target user demographics on a level that the search networks just can’t. In terms of paid traffic, it’s a very effective way to build up some steam on your marketing and get great visibility. In fact, adding your business to Facebook has become standard practice these days, generating decent traffic for all kinds of websites.

Consider also that Facebook owns Instagram, the ‘other’ huge social media network, and there is also a display network, known as the ‘Audience Network’. In short, using Facebook as a paid traffic source can be a very potent recipe for success.

Pros: Access to users of the world’s two biggest social media platforms, easy to manage and relatively affordable CPC compared to Google, demographic access is unrivalled

Cons: Data suggests that Facebook’s organic reach has been depleted (so you need to spend to get results), reach limited to active users of Facebook and Instagram, Facebook ads can be subject to click fraud

The Other social media sites

For brevity, we’re putting all the other social media sites into this list which includes:

  • Twitter
  • Pinterest
  • Linkedin
  • Reddit
  • Snapchat

Each of these sites independently offer paid ads targeting their users. Of course, each come their own pluses and minuses, but in general it all comes down to targeting active users. Reddit, for example, is one of the internet’s fast growing websites and an increasingly important site for SEO marketers to share their links.

For B2B, Linkedin has grown into a very important platform, and Twitter and Pinterest both have their own loyal users too. A benefit to all of these is a relatively lower CPC than Google, the ability to target traffic through interests and demographics like Facebook, and slightly less competition than both of the above.

Pros: Good access to user demographics, relatively un-competitive, lower CPC than the search giants sponsoring brokers .

Cons: Reach limited to active audience on platforms, some doubts about value for money and effectiveness, additional campaigns to manage if you’re also running Google/FB etc

Paid or Sponsored Posts

Marketers have grown wise to the importance of the guest post for a combination of traffic sources and to boost domain authority (DA). Although DA has been around for years, a whole industry in pokey websites designed almost exclusively to host guest posts has sprung up, slightly skewing the effectiveness of this practice.

However, guest posts on the right website are most definitely worth the price of entry (which will hopefully be free!). As far as paid traffic sources go, a guest post on a website like Buzzfeed, Huff Post or Business Insider will reach a huge audience. As a happy side effect, a post on a reputable website will do wonders for your SEO and your domain authority.

Be warned, however, that Google does frown on paid links, seeing it as a ‘grey hat’ (e.g; shady) SEO technique. But the assumption is that, from a reputable source, this can be overlooked and seen as ‘white hat’ (e.g; good).

The trick is to keep an eye out for claims from website owners about the huge amount of traffic generated from a site you’ve never heard of. And, on closer inspection, it’s a shoddy site built around a generic wordpress theme with lots of content that’s badly written, terribly formatted and surrounded by ads. If the alarm bells are going off, that’s because you’ve probably stumbled on the kind of site that ad fraud networks operate.

Yes, these sites will likely drive traffic to your website, but it’s not a traffic source you’ll want in the long run. Research what are popular sites in your niche, dig deep into the stats for sites you’ve never head of, build up a relationship with the publisher and don’t just shell out money because the domain authority is good.

Pros: Great for your reach and visibility, will also likely improve SEO from the right website, can be cost effective in the long run

Cons: Low quality sites can drive bot traffic to your website, low quality sites can also negatively affect your SEO and domain authority (DA), often sites for paid guest posts just disappear if the webmaster can’t afford the upkeep

Influencer Marketing

Despite some bad press in recent years, influencer marketing as a paid traffic source isn’t going anywhere. The reason is, influencer marketing has been proven to be effective. Consider that most milennials and Gen Z’ers are more likely to watch YouTube or spend hours scrolling Instagram and Snapchat, and this is where influencer marketing as a traffic source for your website or business starts to make sense.

One of the huge benefits of influencer marketing is that viewers likely trust your influencer. Seeing your product in their hands is a solid endorsement that will make others want it. Go back to the 1980s, and  Run DMC released ‘My Adidas’, Pisy which is an opportunity that Adidas seized to great effect.

How does it work? There are agencies who manage influencers and specialise in pairing brands with the right guy/gal. But if you want to DIY, you simply find the influencer you want to work with and reach out to them. Simple as that. They often have their own ground rules and pricing, but the good thing about working with people directly is that you can negotiate your own deal.

The downsides to influencer marketing are that people are people, and sometimes they do silly things. For example, if your chosen influencer gets involved in some scandal, this can reflect badly on your brand. It’s also hard to quantify how effective your partnership has been, unless they share a trackable affiliate link, for example.

We’ve looked in depth at guerilla marketing and native advertising before, which are both interesting paid traffic related subjects.

Pros: Effective in targeting younger generations, can be cost effective with the right influencer, can quickly establish your brand visibility with a market segment

Cons: Your influencer’s conduct can affect how your brand is viewed, ROI hard to measure, influencers might lose engagement or stop producing content without notice

Buy Targeted Web Traffic

There is no shortage of places where you can buy web traffic online. A simple search for ‘buy website traffic’ nets 1.25 billion results. Most of these claim to have 100% human traffic, no bots, targeted niches and a huge amount of traffic from whichever national source you’re looking to target. Often the prices are incredibly low too, sometimes fractions of a penny per visitor. So what’s the catch with this cheap website traffic? Are these really genuine humans clicking onto your website?

Generally speaking, buying cheap targeted web traffic from sites like Fiverr means you have little to no control over your traffic sources. You are also very unlikely to see much in the way of engagement, with that huge surge in traffic mostly from accidental, redirected or even automated sources.

When it comes to paid website traffic sources, this can be a ‘quick win’ to boost your views, but usually at a detriment to your website overall. It’s strongly advised that unless you aim is just to increase your website views, for whatever reason, you should avoid using cheap paid web traffic.

Pros: A fast way to boost your website views, cheaper than PPC methods

Cons: No way to control sources of traffic, very little site engagement, not always what it is claimed to be (i.e; often bots or redirected traffic), usually click farm traffic, even if it says it isn’t…

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Paid Directory Listings

If you’re as old as me, you might remember sites like DMOZ, or the fact that you used to need to submit your website to directories to be listed. For example, Yahoo! used to require webmasters to submit their site so that it could be indexed on their search results.

Google changed the game with it’s sophisticated algorithm which removed the need for any of that legwork. Instead, Google finds you through your site’s relevance, traffic history and well optimised content. But, that doesn’t mean that directories have gone away, and in fact there are plenty of sites that will list your site for free, but usually ask for a fee to promote or bump your site up the list.

As a paid web traffic source, are these directories worth their price? In general, no not really. But, as usual, it’s not quite as simple as that. Some specialist industries such as architecture or law may have directories that are only open to members which usually need paying for.

Do you need to pay to be listed on Yelp or Yell.com? If being at the top of these directories might make a difference to your business, then you might say yes, so it comes down to your business strategy. For most websites, for example if you’re an eCommerce site or a fintech startup, being on a directory site will probably make little difference.

Pros: Backlinks are good and directories are usually do-follow, extra visibility can be useful, annual subscription can be affordable

Cons: Often used by cold calling marketers to farm contact details (hence, lots of spam and nuisance calls), not necessary if you have decent content indexed online, PPC much more effective at targeting specific demographics

 

Conclusion

As a website marketer, paying for website traffic is perhaps inevitable, but it’s knowing what to choose. You’re obviously going to want the most effective option, and also avoid exposure to fraud. Pay per click has become the go-to option for paid traffic simply by virtue of being effective and easy to manage. You have broad control over your keywords, geographic and demographic targeting and even your budget.

But, depending on your product or service, harnessing the power of influencer marketing or sponsored posts can be an effective additional traffic source for your website. Paying for ads on social media is also something that has a lot of potential for marketing success, if done right.

Any marketer needs to bear in mind the potential for fraud on their paid ads, especially with PPC. Protecting pay per click ads from fraudulent practices might not be the first thing you think of when setting up your marketing, but you’ll most likely find it to be hugely beneficial.

Categories
Search Engine Optimization

What Does A SEO Agency Do ?

A SEO agency employs experts in different areas of search engine optimization. These SEO professionals provide a range of services, including auditing your site, developing a tailored SEO strategy, and implementing the tactics that will help your business reach its goals.

SEO is also more complex than ever in 2020. It takes more than just building links, creating any old content, and adding a few keywords to improve your organic search rankings and increase the visibility of your business or brand frizytube . You need to keep track of and understand: Emerging trends , ulei cbd (e.g., voice search).

Working with an SEO agency will undoubtedly save you a lot of time, but it will also cost money. You’ll need to determine if your business has a budget for SEO. If you’re not able to afford hiring an SEO, then you’ll be forced to do it yourself. Keep in mind that ranking well on search engines can significantly increase your business’ revenue, which may very well justify spending more now to hire an SEO. You’ll need to determine how much your business can afford and what extra income you could possibly generate by ranking better.

Another thing to consider is your specific business. Every business is different and will have different SEO goals. Some businesses operate in a niche that is extremely competitive and far more difficult to rank while other businesses may operate in a less competitive niche with far fewer competition. The area your business targets is another factor. Uși de garaj . Do you sell a product or service that is offered nationwide or do you only sell locally? Ranking in a small town for a local business will naturally be easier than ranking for a search term competing nationwide. If you’re a local business with low competition, you may be able to succeed by doing adult SEO yourself. However, if your fxo competition level is extremely high, you’ve got a lot of work ahead and are going to need to hire a professional SEO agency.

Another thing to consider is your knowledge of SEO. Do you know a lot about SEO or are you just sort of dabbling into it? Search engine optimization can be risky and optimizing your website with the wrong SEO tactics has consequences. Some search engines (primarily Google) are constantly changing their algorithms and reevaluating what it “likes” and what it “doesn’t like.” If your website is not up to par with what Google wants, they can penalize your website, strip your website from their SERPs, and crush your business listing almost instantly. Potentially at that point, your business name wouldn’t even show up – even if a customer searches for your exact brand name!

Take, for instance, BMW. The automobile giant was deindexed completely from Google for a few days in 2006 after it was found cloaking links. Interflora, a flower retailer, was hit with cosmetice cbd a one-month deindexing in 2013 after hiding links in advertorials. Famously, travel site Expedia was hit with a rank penalty in 2014 after over-saturating anchor text and other SEO tactics now frowned upon. For larger businesses with more popular websites, the recovery process is a bit easier. But for small business owners, this can be devastating.

This is why you really need to know your SEO and stay up to date with the latest SEO best practices. Google alone has over 200 different factors on how a page ranks. While professional SEO companies don’t even know them all, they do have experience and can make an educated guess. A good SEO agency will also know and adhere to all of Google’s rules and avoid wrong SEO tactics. If you’re not sure what you’re doing, performing SEO yourself can have negative consequences and it is better to hire a professional.

So, do you really need an SEO agency? That’s up to you. A larger business will likely say yes, but a small business may decide to forge their own road and do it themselves. Performing SEO yourself is still entirely possible – if you have the time, the right tools, and the savviness of learning and implementing the best SEO practices.

 

Categories
Search Engine Optimization

What Is A SEO Company ?

What Does an SEO Agency Do? A Lot, Actually.

A lot of business owners don’t understand what goes on at an SEO agency, meaning as far as they know, I (and the rest of my team) juggle hats all day.

First, let’s clarify what SEO even is. SEO stands for search engine optimization, which is the process of increasing a web page’s search rankings in order to increase online visibility.

What goes into white-hat SEO? Well, there are more than 200 factors that go into what makes a page rank high on the search results page, but the ones that matter the most (and the ones white-hat firma SEO revolves around) are:

  • Whether or not your website is secure (HTTPS vs. HTTP)
  • Whether or not your website is mobile-friendly
  • How fast web pages load on your site
  • Whether a web page has the correct schema markup (type of website code)
  • The quality of your web pages’ content
  • The length of your web pages’ content
  • Presence of social signals that point back to your website
  • Presence of quality backlinks that point back to your website
  • Whether or not you have optimized images on your web pages
  • The search intent of the user

How we influence the factors mentioned above are with a few key SEO services and targeted strategies. A good SEO company (like ours, for example) should typically include the following in their SEO contract:

  • Website structure analysis
  • Website content analysis, including conversion rate analysis
  • Off-page online analysis
  • Optimization of website code and structure
  • Optimization of onsite content
  • Optimization of off-page factors

WEBSITE STRUCTURE ANALYSIS

While Google and the other major search engines (who don’t really deserve mention, though I know Bing is trying really hard) stress that they want you to design your sites for users rather than search engines, let’s face it – it needs to be structured properly for the engines to read if you ever want to get those users. Things our web team looks for include:

  • HTTP or HTTPS – The “s” at the end of HTTPS means your website is secure. You need a secured site even if you don’t take credit card payments online because Google gives secure websites preference in the search results.
  • Analytics setup – We look for existing analytics tracking, and if there is none, we install it so we can better track where your leads and sales are coming from. This helps provide the most meaningful results for you.
  • Robots.txt – This is the file that is used to prevent search engine crawlers from crawling and indexing pages on your website that you want hidden from public view.
  • Site errors – These send signals to search engines that your site is not trustworthy and thus not worthy of being a premium listing spot. Common errors include 4XX errors, duplicate page content, duplicate title tags, missing title tags, and crawlers blocked by Robots.txt.
  • Indexed status – Indexed pages have been found by search crawlers (like the spiders for Google) and deemed to have enough quality for relevant search phrases. Indexed pages will show up in search results and can drive organic traffic to your site.
  • Sitemap – Your XML sitemap is a list of all the pages on a website that you want a search engine to index (not to be confused with the robots.txt which tells a search engine which pages not to index).
  • Page speed – User experience is important for search engines – they know that users are impatient. This is why site speed if a factor in how well your website ranks.
  • Meta elements – Duplicate title tags, meta descriptions, and site content can all negatively impact your site’s search engine rankings and click-through rate. Ensuring your meta elements are optimized will better your chances of being found on the SERPs.
  • Conversion rates – we look for bottlenecks in the user experience and content that might be throttling leads. For example, we will A:B test different contact forms or links to find out which ones work the best for your company.

CONTENT ANALYSIS

This is where I and the rest of the SEO team come in. By checking out the content you already have on your site, we can diagnose a number of issues related to:

  • Voice search compatibility
  • Poorly targeted keywords
  • Poorly ranking content
  • Duplicate content issues
  • Missing pages
  • Name-address-phone number inconsistencies (for local SEO)
  • And more

Ultimately, your website content is the most important thing you can have—it’s what will attract visitors and convert them to leads. So once we get an idea of the content you already have, it will help us decide how to structure our plans for your website moving forward.

We also perform a keyword analysis to find the best opportunities to rank higher and connect with more customers.

OFF-PAGE ANALYSIS

Much of your SEO success takes place off your website, on review sites, industry blogs, online directories, and more. The good part about that is that if you’re really popular online or have lots of stellar reviews from past customers, it’s easy to rank really well for your treasured keywords. The bad part of that is most small companies aren’t that popular and many may have more negative reviews than positive, no matter how good their services are.

OPTIMIZING CODE AND SITE STRUCTURE:

Sometimes your site code and structure is in a good place and only needs a few minor tweaks. (Let’s be real—there’s ALWAYS something else you can be doing to outperform your local competitors.) When the SEO team at Blue Corona optimizes your site code and structure, you can rest assured knowing you have experts handling the job. But more importantly, we will:

  • Structure your site’s navigation so it’s easy for people to find exactly what they want
  • Clean up the code in your site so it runs faster
  • Eliminate errors Google picks up when it crawls
  • Add an XML sitemap so Google’s crawler can quickly visit the different pages
  • Add internal links to pages within your site so users can flow to the places you want them to go

How Do I Find the Best SEO Company for My Needs?

Good question. An SEO partnership is long-term, so you need to be sure of who you’re picking. Remember those black-hat techniques I mentioned at the top of this article? You’re going to want to avoid those.

Not all SEO companies or content marketing firms live up to their promises of more traffic, better rankings (Note: rankings aren’t the real measure of success), and more leads. Avoid any SEO company that promises anything like the following:

  • Overnight rankings
  • Doubled traffic
  • Instant leads
  • Search engine submissions
  • X amount of backlinks
Categories
Search Engine Optimization

Grey Hat SEO

What is Grey Hat SEO?

It is what its name suggests. It’s somewhere in the middle of white and black and if used by a professional, can still be effective. However, it’s safe to say that taking a grey hat approach is playing with fire if you’re not 100% sure of what you’re doing and since we’re predominantly content-led now, it’s not something I would recommend.

Grey hat consists of techniques such as:

  • Cloaking
  • Purchasing old domains
  • Duplicate content
  • Link buying
  • Social media automation and purchasing followers

Cloaking

Cloaking is a practice that shows the user a different result than it does the search engine. For Google, it’s considered to be a high-risk practice that is in violation of its rules. Personally, I would put cloaking in the black hat category and many would agree, but the jury’s still out in certain parts of the SEO community where it actually falls.

As you can see from the Matt Cutt’s video, cloaking is not something that he or Googlebots approve of. Cloaking can be achieved by altering meta information, so that it doesn’t reflect the content and tampering with the IP address of a site.

Doorway pages can also be considered a form of cloaking and are large sets of pages which are each optimised for a keyword or phrase in order to direct the user to one site. Again, they are designed to manipulate bots and trick users into visiting a site they didn’t intend to. These can also be multiple pages on the same site that have keywords such as locations, so that the site can take advantage of as many keywords as possible.

Old Domains

The web is a font of old domains that have been abandoned and those that the owners don’t use much and these are often used as a way to create backlinks in order to improve rankings. Generally, these tend to be authoritative domains so that the link appears to be of a good quality.

Duplicate Content

Content, content. It’s the kingpin of the internet and all SEO efforts. We mentioned text spinners before and whilst a small proportion of these can be effective, it’s still a very dodgy idea to use them.

Purchasing Links

One word of advice: don’t. If you get found out, you will get a penalty, it’s as simple as that and all of the investment you have put into your site will be worth zero. However, you can list your site on relevant industry directories as this is approved of.

There have been a lot of scare stories relating to guest posting and if this constitutes buying links, but if no cash is exchanged, then this is irrelevant. However, links can be exchanged for sponsorship of events (for example) and this is OK too.

Social Media Automation and Buying Followers

By social automation, I’m not talking about using tools such as Hootsuite or Buffer to schedule posts. These are legitimate tools that help to save time when you’re managing multiple accounts.

However, you can get other tools that auto-follow and unfollow 1000s of social media users without you lifting a finger for as little as a fiver for 5000. This is one of the few here that can be called strictly grey hat as it’s not made it to Google’s blacklist yet, possibly as social signals are only just becoming important to search engines.

Buying followers may seem like a great idea to make it look like you’re in with the in crowd, but all it actually means is no engagement and the risk of infecting any true followers with malware in some instances. There’s no positives to it and it’s easy to tell those that have, as they have a Twitter following filled with faceless profiles. Organically obtaining a following isn’t necessarily an overnight affair, but it’s worth it in the end.

What does all this mean?

Some SEO companies use grey hat tactics, but the best ones don’t. The short-term advantage, much like black hat (and many of these tactics overlap into black hat) don’t make for a long-term business. Whilst grey hat might gain you some traffic initially, it won’t last, especially if you get caught out.

In essence, with modern content marketing and SEO, white hat wins out. The web is highly competitive, we all know that and so in order to ‘beat the system’, the best way is to work with it and invest in the future of your site.

Like anything in life, taking shortcuts to get you where you want to be right now is often the path to failure. Great SEO, good content and a well-planned out business, that’s what will give your site the competitive edge in the end.

Categories
Search Engine Optimization

White Hat SEO

The term “white hat SEO” refers to SEO tactics that are in line with the terms and conditions of the major search engines, including Google.

White hat SEO is the opposite of Black Hat SEO. Generally, white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines’ terms of service. These tactics stay within the bounds as defined by Google. Examples of white hat SEO include:

  • Offering quality content and services
  • Fast site loading times and mobile-friendliness
  • Using descriptive, keyword-rich meta tags
  • Making your site easy to navigate

Examples of black hat SEO, by contrast, include purchasing links or using deceptive cloaking techniques. Any tactics that are considered deceitful or harmful for consumers would qualify as black hat. Black hat tactics are extremely risky and, as Google’s algorithms evolve, less and less likely to work.

Why Are White Hat SEO Techniques Important?

Failure to engage only in White Hat SEO practices can get your site banned from Google and other search engines.

As the number one search engine, Google is visited by billions of people per day, and each visit presents the potential for your site to be discovered by a new user.

Google is an undeniably powerful source of traffic to your website, and being banned can result in a drastic drop in website traffic and even business. Consider all the work that goes into your website and then think about what it would be like to be banned from the internet’s most commonly used search engine. What’s worse, once you’re banned from Google, there is no guarantee that they will ever re-list you. A lifetime ban from Google would have tremendous consequences.

Why risk it? Check out a complete description of Google-approved SEO techniques at Webmaster Guidelines. Google’s Webmaster resources are the go-to place to learn Google white hat SEO practices.

Should You Implement White Hat SEO Methods?

Definitely! Implementing White Hat SEO practices is the best way to create an ethical, sustainably successful website and business.

Here are some of the steps you should follow to make sure your SEO methods are strictly white hat.

Offer Quality Content and Services

Create high-quality content that meets your visitors’ needs and helps solve their problems. Use SEO keyword research tools to discover the most relevant keywords that your site content should be optimized for.

Then focus on using those keywords in great content, such as how-to articles and videos, that match the intent of the keyword and your end user.

Use Descriptive, Keyword-Rich Meta Tags

Follow best practices when creating meta descriptions for each page on your website to help search engines and users discover your content.

Make Your Site Easy to Navigate

Be mindful when organizing your site’s Information Architecture. Sites that are easy for users to get around tend to perform better in organic search results too.

 

Categories
Search Engine Optimization

Black Hat SEO

Black hat SEO refers to a set of practices that are used to increases a site or page’s rank in search engines through means that violate the search engines’ terms of service. The term “black hat” originated in Western movies to distinguish the “bad guys” from the “good guys,” who wore white hats (see white hat SEO). Recently, it’s used more commonly to describe computer hackers, virus creators, and those who perform unethical actions with computers.

Black Hat SEO is most commonly defined as a disapproved practice that nevertheless could increase a page’s ranking in a search engine result page (SERP). These practices are against the search engine’s terms of service and can result in the site being banned from the search engine and affiliate sites. A list of tactics and strategies employed by black hat SEO practitioners have been openly denounced on Google’s Webmaster Guidelines and Bing’s Webmaster Guidelines.

“Is the work that I’m doing adding value to the user or am I just doing this for search engines to see?” is a litmus test on whether an SEO tactic would go against a search engine’s webmaster guideline. If no value is added to the user, but rankings are likely to increase, then your decisions are highly likely to be black hat. The same test can be applied to to paid search practices to determine whether an activity is considered black hat ppc.

There are two reason why you may report black hat SEO. Either your website has been attacked through a malicious hack, virus or negative SEO campaign of spammy links, or you see spammy web results on a competitive keyword your website is ranking on. For the latter, you may file a webspam report through Google Webmaster Tools. Please use this tool with discretion. SPAM does not stand for search positions above mine! Falsely reporting web spam could be considered black hat SEO.

In the event that your website has been attacked through a malicious hack, virus, or malware, request for a malware review after you’ve removed the malicious code.

In the event that your website is the target of a negative SEO campaign of spammy links, use the Disavow Links Tool in Google Webmaster Tools after you’ve tried to contact webmasters whom are pointing these links to your website to have them removed.

Black Hat SEO tactics can get your website banned from Google and other search engines.

Though there may be some short-term success through increased traffic to your site, Google penalties are getting more and more sophisticated and can have devastating effects on your rankings and traffic. With hundreds of millions of users searching on Google per day, can you really afford to be de-indexed?